{"id":15134,"date":"2022-03-29T12:54:14","date_gmt":"2022-03-29T10:54:14","guid":{"rendered":"https:\/\/www.pim-consultants.com\/what-is-pim\/"},"modified":"2026-10-21T22:09:02","modified_gmt":"2026-10-21T20:09:02","slug":"what-is-pim","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/what-is-pim\/","title":{"rendered":"What is PIM!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15134\" class=\"elementor elementor-15134 elementor-2879\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d7aaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d7aaca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f8249c\" data-id=\"2f8249c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83a69af elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"83a69af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Our definition<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444aba4 elementor-widget elementor-widget-heading\" data-id=\"444aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is PIM? Definition, functions and benefits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b15c48a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b15c48a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e05edd\" data-id=\"6e05edd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3a785 elementor-widget elementor-widget-html\" data-id=\"5f3a785\" data-element_type=\"widget\" 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h2{font-size:24px;margin-top:36px}.pce-steps{grid-template-columns:1fr}.pce-tl{grid-template-columns:1fr;gap:0}.pce-ph{text-align:left;padding:0 0 18px 60px;min-height:70px}.pce-ph i{position:absolute;left:0;top:0;margin:0}.pce-ph:not(:last-child):after{content:\"\";position:absolute;left:21px;top:44px;bottom:0;width:3px;background:#BFE2F1}.pce-cta{flex-direction:column;align-items:flex-start;padding:26px 22px}.pce-cta h2,.pce-cta .pce-cta-t{font-size:22px}.pce-step{padding:20px}}\n.pce .pce-tw table{display:table!important;width:100%!important;min-width:560px}\n.pce-step{display:flex;flex-direction:column}.pce-step .pce-res{margin-top:auto}.pce-step p{margin-bottom:14px}\n.pce-facts{grid-template-columns:repeat(4,minmax(0,1fr))}\n@media (max-width:1024px){.pce-facts{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:767px){.pce-fact{padding:14px}.pce-fact b{font-size:18px}.pce-fact span{font-size:13px}.pce-tldr{font-size:16px;padding:16px 18px}}\n@media (max-width:767px){.pce .pce-tw table{display:block!important;min-width:0}.pce .pce-tw thead{display:none}.pce .pce-tw tbody{display:block}.pce .pce-tw tr{display:block;border-top:1px solid #E3EEF3;padding:12px 16px}.pce .pce-tw tr:first-child{border-top:0}.pce .pce-tw td{display:block;border:0;padding:1px 0;background:none!important}.pce .pce-tw td:first-child{color:#0F6E99}.pce .pce-tw td:nth-child(3){font-size:13.5px;color:#6B747B}}\n.pce-fact b{hyphens:auto;overflow-wrap:break-word}\n@media (max-width:767px){.pce-fact b{font-size:17px}}\n<\/style>\n<style>.pce .pce-g2{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:18px 0}.pce .pce-g2 .pce-box ul{margin:8px 0 0 18px;padding:0}.pce .pce-g2 .pce-box li{margin:4px 0}.pce .pce-meta{font-size:14px;color:#5A6670;margin:10px 0 0}.pce .pce-signs{list-style:none;margin:14px 0;padding:0}.pce .pce-signs li{position:relative;padding:8px 0 8px 32px;border-bottom:1px solid #E3EEF3}.pce .pce-signs li:before{content:'\u2713';position:absolute;left:4px;top:8px;color:#0F6E99;font-weight:700}@media(max-width:767px){.pce .pce-g2{grid-template-columns:1fr}}<\/style><div class=\"pce\" lang=\"de\">\n<div class=\"pce-tldr\"><strong>In short:<\/strong> PIM (Product Information Management) is software that collects and maintains all of a company's product information in one place and distributes it to online shops, marketplaces, print catalogues and trading partners. It complements the ERP system, which manages prices and stock levels, with descriptions, attributes, images and documents.<\/div>\n<p>A PIM system is the central data source (single source of truth) for everything that describes a product. It gathers data from ERP, PLM, suppliers and internal departments, cleanses and enriches it, and delivers complete, up-to-date information to every channel in the right format.<\/p>\n<div class=\"pce-facts\">\n<div class=\"pce-fact\"><b>1 source<\/b><span>for everything that describes a product (single source of truth)<\/span><\/div>\n<div class=\"pce-fact\"><b>5 functions<\/b><span>collect, cleanse, enrich, validate, distribute<\/span><\/div>\n<div class=\"pce-fact\"><b>90+ vendors<\/b><span>in our vendor-neutral market overview<\/span><\/div>\n<div class=\"pce-fact\"><b>1.000+ items<\/b><span>a PIM typically pays off once you have a few thousand items<\/span><\/div>\n<\/div>\n<ul class=\"pce-toc\">\n<li><a href=\"#aufgaben-kurz\">What does a PIM do?<\/a><\/li><li><a href=\"#abgrenzung\">PIM, ERP, MDM, DAM<\/a><\/li><li><a href=\"#fuer-wen\">Who is it for?<\/a><\/li><li><a href=\"#beispiel\">Practical example<\/a><\/li><li><a href=\"#passendes-pim\">The right PIM<\/a><\/li><li><a href=\"#ziele\">Goals &amp; benefits<\/a><\/li><li><a href=\"#aufgaben\">Functions &amp; processes<\/a><\/li><li><a href=\"#2026\">PIM 2026<\/a><\/li><li><a href=\"#einfuehrung\">Implementation &amp; costs<\/a><\/li><li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<p class=\"pce-meta\">Updated: October 2026 \u00b7 by Matthias Kant, PIM-Consultants<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89a5f2 elementor-widget elementor-widget-html\" data-id=\"b89a5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"aufgaben-kurz\">What does a PIM system do?<\/h2>\n<ul>\n<li><strong>Collect data:<\/strong> Import from ERP, PLM, supplier files and legacy systems (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/collection-gathering-product-information\/\">Collection<\/a>).<\/li>\n<li><strong>Cleanse data:<\/strong> Merge duplicates and standardise formats (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/consolidation-consolidating-product-information\/\">Consolidation<\/a>).<\/li>\n<li><strong>Enrich data:<\/strong> Add descriptions, <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/properties-attributes\/\">attributes<\/a>, <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/classifications-product-classification-classes\/\">classifications<\/a>, images and translations (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/enrichment-enhancing-product-information\/\">Enrichment<\/a>).<\/li>\n<li><strong>Check quality:<\/strong> Manage required fields, validation rules and approvals through <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/workflows\/\">workflows<\/a>.<\/li>\n<li><strong>Distribute data:<\/strong> Export to online shops, marketplaces, data pools, print and retailers (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-data-distribution\/\">Distribution<\/a>).<\/li>\n<\/ul>\n<p>The <a href=\"#aufgaben\">Functions and processes<\/a> sections below explain these functions in more detail.<\/p>\n<figure class=\"pce-fig\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/was-ist-pim-so-funktioniert-pim.webp\" width=\"1600\" height=\"1000\" loading=\"lazy\" alt=\"Grafik: So funktioniert ein PIM-System. Quellen wie ERP, PLM, Lieferanten und Fachabteilungen liefern Daten ins PIM, das sie sammelt, bereinigt, anreichert, pr\u00fcft und an Onlineshop, Marktpl\u00e4tze, Print, H\u00e4ndler und KI-Anwendungen verteilt\"><figcaption>How a PIM system works: from data sources through five core functions to every channel<\/figcaption><\/figure>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab38ccc elementor-widget elementor-widget-html\" data-id=\"ab38ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"abgrenzung\">PIM, ERP, MDM and DAM: how they differ<\/h2>\n<p>A PIM does not replace any of these systems; it complements them. What matters is which system is the master for each type of information.<\/p>\n<div class=\"pce-tw\"><table><thead><tr><th>System<\/th><th>Purpose<\/th><th>Typical data<\/th><th>Main users<\/th><\/tr><\/thead><tbody>\n<tr><td><strong>PIM<\/strong><\/td><td>Provide complete, channel-ready product information for marketing and sales<\/td><td>Descriptions, attributes, classifications, relationships, translations, media references<\/td><td>Product management, marketing, e-commerce<\/td><\/tr>\n<tr><td><strong>ERP<\/strong><\/td><td>Manage business operations. Read more in our article on <a href=\"https:\/\/www.pim-consultants.com\/pim-und-erp-was-mehr-sein-muss-als-ein-einfaches-erp-system\/\">PIM and ERP<\/a><\/td><td>Item numbers, prices, stock levels, orders, logistics data<\/td><td>Purchasing, sales, logistics, accounting<\/td><\/tr>\n<tr><td><strong>MDM<\/strong><\/td><td>Standardise master data across multiple domains (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/master-data-management-mdm\/\">Master Data Management<\/a>). See <a href=\"https:\/\/www.pim-consultants.com\/pim-vs-mdm-was-ist-der-unterschied-und-was-brauchen-sie-wirklich\/\">PIM vs. MDM<\/a><\/td><td>Customers, suppliers, products, locations<\/td><td>IT, data management<\/td><\/tr>\n<tr><td><strong>DAM<\/strong><\/td><td>Manage images, videos and documents (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">Digital Asset Management<\/a>). Many PIM systems have a built-in DAM module<\/td><td>Product photos, videos, drawings, data sheets<\/td><td>Marketing, graphic design<\/td><\/tr>\n<tr><td><strong>PLM<\/strong><\/td><td>Support product development and engineering before a product goes on sale (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/plm-product-lifecycle-management\/\">Product Lifecycle Management<\/a>)<\/td><td>Bills of materials, CAD data, technical specifications<\/td><td>Product development, engineering<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"pce-note\">Rule of thumb: the ERP knows what a product costs and where it is stored. The PIM knows how to describe and sell it.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8772d58 elementor-widget elementor-widget-html\" data-id=\"8772d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"fuer-wen\">Who benefits from a PIM?<\/h2>\n<p>A PIM pays off when several of these factors apply: several thousand items or many variants, numerous attributes per product, multiple languages, multiple sales channels, retailers that require data in specific formats (such as BMEcat or ETIM), and product data currently scattered across Excel spreadsheets. Our <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-benefits\/\">PIM benefits<\/a> page explains the practical advantages.<\/p>\n<h3>Signs that you need a PIM<\/h3>\n<ul class=\"pce-signs\">\n<li>Product data is spread across numerous Excel spreadsheets, and no one knows exactly which version is up to date.<\/li>\n<li>The same product has different information in your online shop, catalogue and marketplace listings.<\/li>\n<li>Adding a new channel or entering a new country means weeks of manual work.<\/li>\n<li>Retailers require data in formats such as BMEcat or ETIM, which you struggle to provide.<\/li>\n<li>Every catalogue requires multiple rounds of corrections because prices, descriptions or images are wrong.<\/li>\n<li>Product knowledge exists only in the heads of a few employees.<\/li>\n<li>Missing or incorrect information leads to returns and customer enquiries.<\/li>\n<\/ul>\n<p>If three or more of these points apply, it is worth taking a closer look.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbc7f2 elementor-widget elementor-widget-html\" data-id=\"7cbc7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-cta\"><div>\n<p class=\"pce-cta-t\">Would a PIM pay off for your business?<\/p>\n<p>Use the PIM checklist to find out in three minutes whether a PIM system would benefit your business and which systems could be a good fit. We will email you an initial shortlist.<\/p>\n<ul><li>free<\/li><li>vendor-neutral<\/li><li>completed in 3 minutes<\/li><\/ul>\n<\/div><a class=\"pce-btn\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">Go to the PIM checklist<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef844e elementor-widget elementor-widget-html\" data-id=\"2ef844e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"beispiel\">Practical example: a product before and after PIM<\/h2>\n<p>Take an industrial components manufacturer with a few thousand items. Before PIM, information about a product is scattered across many locations. Afterwards, a single, complete record serves every channel.<\/p>\n<div class=\"pce-tw\"><table><thead><tr><th>Information<\/th><th>Before<\/th><th>With PIM<\/th><\/tr><\/thead><tbody>\n<tr><td>Item number, price, stock level<\/td><td>ERP<\/td><td>Still in ERP, visible in PIM via an interface<\/td><\/tr>\n<tr><td>Technical attributes<\/td><td>Free text in an ERP field or in Excel<\/td><td>Structured, filterable attributes, classified using ETIM or ECLASS<\/td><\/tr>\n<tr><td>Product descriptions<\/td><td>In the catalogue layout, rewritten for each channel<\/td><td>Short, medium and long versions, maintained centrally<\/td><\/tr>\n<tr><td>Images and data sheets<\/td><td>File system, multiple versions<\/td><td>In DAM or PIM, linked to the product<\/td><\/tr>\n<tr><td>Translations<\/td><td>Emailed to agencies, returned in Word<\/td><td>Translation workflow within the system<\/td><\/tr>\n<tr><td>Accessories and successor products<\/td><td>In the product manager's head<\/td><td>Maintained as relationships, available for cross-selling<\/td><\/tr>\n<tr><td>Approval<\/td><td>Via email and informal conversations<\/td><td>Workflow with required fields and channel-specific approvals<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fc741 elementor-widget elementor-widget-html\" data-id=\"34fc741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"passendes-pim\">How do I find the right PIM?<\/h2>\n<p>There are well over a hundred PIM systems on the market. Our <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-vendors\/\">overview of PIM vendors<\/a> covers more than 90 of them. <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection in six steps<\/a> explains how our independent <a href=\"https:\/\/www.pim-consultants.com\/en\/\">PIM consulting<\/a> helps you find the right system systematically, while <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation-costs\/\">PIM implementation &amp; costs<\/a> outlines the costs to expect.<\/p>\n<h3>What types of PIM systems are available?<\/h3>\n<div class=\"pce-three\">\n<div class=\"pce-box\"><h3>SaaS or on-premises<\/h3><p>Most vendors now offer cloud-based SaaS solutions. On-premises or private cloud deployments are primarily chosen when internal IT requirements or specific integrations call for them.<\/p><\/div>\n<div class=\"pce-box\"><h3>Open source or licensed<\/h3><p>Open-source systems save on licence fees, but not on implementation, operation or ongoing development. They are a good fit if you have a strong implementation partner.<\/p><\/div>\n<div class=\"pce-box\"><h3>Suite or specialist<\/h3><p>Some systems cover PIM, DAM, MDM and syndication in a single platform. Others focus on one function and are combined with other systems.<\/p><\/div>\n<\/div>\n<p>The right option depends on your product range, channels, IT landscape and budget. Our <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-vendors\/\">overview of PIM vendors<\/a> provides an overview of the systems available.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176fc18 elementor-widget elementor-widget-html\" data-id=\"176fc18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-cta\"><div>\n<p class=\"pce-cta-t\">Compare PIM systems systematically<\/p>\n<p>Use the PIM requirements checklist to assess vendors against consistent criteria. The SME version, with 46 assessment questions, is available free of charge as an Excel file.<\/p>\n<ul><li>Free<\/li><li>46 assessment questions in 14 groups<\/li><li>Ready-to-use Excel file<\/li><\/ul>\n<\/div><a class=\"pce-btn\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the checklist<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2514b6 elementor-widget elementor-widget-html\" data-id=\"d2514b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"ziele\">PIM objectives and outcomes<\/h2>\n<p>PIM delivers benefits at three levels: strategic, tactical and operational, increasing revenue and reducing costs.<\/p>\n<div class=\"pce-g2\"><div class=\"pce-box\"><h3>Strategic<\/h3><ul><li>E-commerce: Improve search engine rankings, increase time spent in online shops and on marketplaces, and unlock cross-selling and upselling potential<\/li><li>Faster time to market: Publish content more quickly across channels such as online shops, marketplaces, portals, apps and catalogues<\/li><li>Consistent product communication: Complete product information in the correct format throughout the customer journey<\/li><\/ul><\/div><div class=\"pce-box\"><h3>Tactical<\/h3><ul><li>Manage complexity for greater efficiency: Products, variants, bundles, attributes, languages, prices, suppliers, countries, channels, customer-specific product ranges and much more<\/li><li>Controlled content distribution for successful omnichannel commerce: Web, apps, marketplaces and portals, catalogues\/print, stores, PoS<\/li><li>Meet legal and compliance requirements, including CSR reporting<\/li><\/ul><\/div><div class=\"pce-box\"><h3>Operational: higher revenue<\/h3><ul><li>More conversions: Increase time spent in online shops and on marketplaces, enable informed purchasing decisions and reduce return rates<\/li><li>Better customer experience: Keyword search, navigation, filtering and comparisons<\/li><li>Higher customer satisfaction: Comprehensive product descriptions, product configuration options and better online advice<\/li><li>Personalisation: Relevant product relationships for cross-selling and upselling<\/li><\/ul><\/div><div class=\"pce-box\"><h3>Operational: lower costs<\/h3><ul><li>Minimise sources of error in data management through workflow automation and custom validation rules<\/li><li>Delegate PIM processes to suppliers <\/li><li>Translate and deliver product information quickly for different markets and countries<\/li><li>Dynamic, automated processes reduce production times in marketing and sales<\/li><\/ul><\/div><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24ff6a elementor-widget elementor-widget-html\" data-id=\"f24ff6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-cta\"><div>\n<p class=\"pce-cta-t\">How well does your product data support every channel?<\/p>\n<p>The Omnichannel Health Check reveals gaps in your data, processes and systems, and identifies where PIM can deliver the greatest value.<\/p>\n<ul><li>Free<\/li><li>Vendor-neutral<\/li><li>Includes quick wins<\/li><\/ul>\n<\/div><a class=\"pce-btn\" href=\"https:\/\/www.pim-consultants.com\/en\/omnichannel-health-check\/\">Request a Health Check<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46644b2 elementor-widget elementor-widget-html\" data-id=\"46644b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"aufgaben\">What a PIM system does<\/h2>\n<p>Its functions follow the flow of product information, known as Information Supply Chain Management (ISCM): from collecting data to distributing it across channels.<\/p>\n<details><summary>Collect data<\/summary><div class=\"pce-acc\"><ul><li>Import<\/li><li>Display<\/li><li>Transform<\/li><\/ul><\/div><\/details>\n<details><summary>Cleanse data<\/summary><div class=\"pce-acc\"><ul><li>Clean<\/li><li>Link<\/li><li>Consolidate<\/li><\/ul><\/div><\/details>\n<details><summary>Enrich data<\/summary><div class=\"pce-acc\"><ul><li>Classification &amp; categorisation<\/li><li>Attribute management<\/li><li>Relationships<\/li><li>Media assets<\/li><\/ul><\/div><\/details>\n<details><summary>Check data quality<\/summary><div class=\"pce-acc\"><ul><li>Data validation<\/li><li>Completeness checks<\/li><\/ul><\/div><\/details>\n<details><summary>Distribute data<\/summary><div class=\"pce-acc\"><ul><li>Online shops<\/li><li>Apps<\/li><li>Marketplaces<\/li><li>(B2B) portals<\/li><li>Catalogues \/ print<\/li><li>Point of Sale<\/li><\/ul><\/div><\/details>\n<details><summary>Process data<\/summary><div class=\"pce-acc\"><ul><li>Versions &amp; revisions<\/li><li>Roles &amp; permissions<\/li><li>Workflows<\/li><\/ul><\/div><\/details>\n<h2 id=\"prozesse\">PIM: typical processes<\/h2>\n<p>PIM can support the following business processes.<\/p>\n<details><summary>Master data management<\/summary><div class=\"pce-acc\"><ul><li>All data at a glance<\/li><li>Data transfer and monitoring<\/li><li>Product data modelling and editing<\/li><li>Product data validation against industry standards<\/li><li>Change history with audit trail<\/li><li>Data integration and syndication<\/li><\/ul><\/div><\/details>\n<details><summary>Category management<\/summary><div class=\"pce-acc\"><ul><li>Category mapping<\/li><li>Synchronisation<\/li><li>Category tree<\/li><li>Data enrichment<\/li><li>Product assignment<\/li><li>Product ranking<\/li><\/ul><\/div><\/details>\n<details><summary>Classification and attribute management<\/summary><div class=\"pce-acc\"><ul><li>Unit of measure management<\/li><li>Catalogue &amp; product range management<\/li><li>Data quality management<\/li><li>Product lifecycle management<\/li><li>Publication management<\/li><li>Product information enrichment<\/li><li>Product localisation and translation<\/li><li>Permissions and user management<\/li><li>Media Asset Management<\/li><li>Workflow management<\/li><li>Supplier management<\/li><li>Price management<\/li><li>Bulk updates<\/li><li>Data import \/ export management<\/li><\/ul><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae766b9 elementor-widget elementor-widget-html\" data-id=\"ae766b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"2026\">Why PIM is becoming more important in 2026<\/h2>\n<p>Three developments are turning structured product data from a competitive advantage into a necessity.<\/p>\n<div class=\"pce-three\">\n<div class=\"pce-box\"><h3>AI search and agentic commerce<\/h3><p>AI assistants are increasingly recommending and ordering products on their own. This only works with complete, machine-readable data. Find out more in our article <a href=\"https:\/\/www.pim-consultants.com\/mcp-agentic-commerce-pim\/\">MCP and agentic commerce<\/a>.<\/p><\/div>\n<div class=\"pce-box\"><h3>Digital Product Passport<\/h3><p>The EU is gradually introducing the Digital Product Passport. Much of the required information belongs in PIM. See <a href=\"https:\/\/www.pim-consultants.com\/dpp-digital-product-passport-pim-system\/\">DPP and PIM systems<\/a>.<\/p><\/div>\n<div class=\"pce-box\"><h3>Mandatory information in retail<\/h3><p>Regulations such as the General Product Safety Regulation (GPSR) require additional information in every sales channel. Find out more on our <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-for-ecommerce\/\">PIM for e-commerce<\/a> page.<\/p><\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3454c87 elementor-widget elementor-widget-html\" data-id=\"3454c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"einfuehrung\">Implementation and costs at a glance<\/h2>\n<p><strong>Implementation:<\/strong> A successful PIM implementation starts with clear content rules, responsibilities and a defined vision for the channels, before the system is configured. For mid-sized businesses, the first channel typically goes live within six to twelve months. Find out more under <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation\/\">PIM implementation<\/a>.<\/p>\n<p><strong>Costs:<\/strong> In addition to licence or subscription fees, costs include implementation, data migration, integrations and ongoing operations. Data migration is the most frequently underestimated item. For an overview of cost drivers and total costs over five years, see <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation-costs\/\">PIM costs<\/a>.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b49754 elementor-widget elementor-widget-html\" data-id=\"3b49754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-cta\"><div>\n<p class=\"pce-cta-t\">Would you like to discuss your situation?<\/p>\n<p>Whether you are exploring your options, selecting a system or already running a project, we provide vendor-independent advice and tell you openly whether PIM is right for you and which system fits your needs.<\/p>\n<ul><li>vendor-independent<\/li><li>no obligation<\/li><li>personal<\/li><\/ul>\n<\/div><a class=\"pce-btn\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">Schedule a consultation<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e335f86 elementor-widget elementor-widget-html\" data-id=\"e335f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"faq\">Frequently asked questions about PIM<\/h2>\n<details><summary>What does PIM stand for?<\/summary><div class=\"pce-acc\"><p>PIM stands for Product Information Management. It refers to the software and processes a company uses to manage all its product information centrally and distribute it to its channels.<\/p><\/div><\/details>\n<details><summary>What is the difference between PIM and ERP?<\/summary><div class=\"pce-acc\"><p>ERP manages commercial data such as item numbers, prices, stock levels and orders. PIM adds everything that describes a product and helps sell it: copy, attributes, images, documents and translations.<\/p><\/div><\/details>\n<details><summary>Who benefits from PIM?<\/summary><div class=\"pce-acc\"><p>PIM becomes worthwhile when you manage large numbers of products, variants or languages across multiple channels and Excel or your ERP reaches its limits. Typical users are manufacturers and retailers with several thousand items or more.<\/p><\/div><\/details>\n<details><summary>How much does a PIM system cost?<\/summary><div class=\"pce-acc\"><p>For larger mid-sized businesses, software typically costs around 100.000 to 500.000 euros, depending on the system tier, with implementation costing around 150.000 to 250.000 euros. Open-source systems eliminate licence fees, but not implementation costs.<\/p><\/div><\/details>\n<details><summary>What is a golden record?<\/summary><div class=\"pce-acc\"><p>The golden record is the complete, validated master record for a product in PIM. It supplies all channels, ensuring that the same information appears everywhere.<\/p><\/div><\/details>\n<details><summary>What is the difference between PIM and PXM?<\/summary><div class=\"pce-acc\"><p>PXM stands for Product Experience Management. The term emphasises how products are presented and experienced in each channel. Many vendors use it to describe PIM systems with additional features for channel-specific adaptation, syndication and analytics. PIM remains the foundation.<\/p><\/div><\/details>\n<details><summary>Do I also need a DAM system?<\/summary><div class=\"pce-acc\"><p>Not necessarily. Many PIM systems include a built-in DAM module that is sufficient for product images and datasheets. A separate DAM system is worthwhile if you manage large volumes of media, videos or marketing materials that are not linked to products.<\/p><\/div><\/details>\n<details><summary>How long does a PIM implementation take?<\/summary><div class=\"pce-acc\"><p>For mid-sized businesses, the first channel typically goes live within six to twelve months. The biggest factors are data quality, the number of integrations and clearly defined responsibilities.<\/p><\/div><\/details>\n<details><summary>Is an open-source PIM system an option?<\/summary><div class=\"pce-acc\"><p>Yes, particularly for companies with an in-house IT team or a strong implementation partner. Open source eliminates licence fees, but not the costs of implementation, operations and ongoing development.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c62e3e elementor-widget elementor-widget-html\" data-id=\"4c62e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does PIM stand for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"PIM stands for Product Information Management. 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The term emphasises how products are presented and experienced in each channel. Many vendors use it to describe PIM systems with additional features for channel-specific adaptation, syndication and analytics. PIM remains the foundation.\"}},{\"@type\":\"Question\",\"name\":\"Do I also need a DAM system?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not necessarily. Many PIM systems include a built-in DAM module that is sufficient for product images and datasheets. A separate DAM system is worthwhile if you manage large volumes of media, videos or marketing materials that are not linked to products.\"}},{\"@type\":\"Question\",\"name\":\"How long does a PIM implementation take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For mid-sized businesses, the first channel typically goes live within six to twelve months. The biggest factors are data quality, the number of integrations and clearly defined responsibilities.\"}},{\"@type\":\"Question\",\"name\":\"Is an open-source PIM system an option?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, particularly for companies with an in-house IT team or a strong implementation partner. Open source eliminates licence fees, but not the costs of implementation, operations and ongoing development.\"}}]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe34bb elementor-widget elementor-widget-html\" data-id=\"bbe34bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-final\">\n<p style=\"margin:0 0 8px;font-size:22px;font-weight:600;color:#2F3438;line-height:1.35\">Is your product data ready for PIM and AI?<\/p>\n<p>We provide a vendor-independent review of your data model, processes and systems to show you where you stand.<\/p>\n<p style=\"margin:18px 0 0\"><a class=\"pce-btn2\" href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;font-size:15px\">Or start with the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a>.<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b08c03 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b08c03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-405f266\" data-id=\"405f266\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3efa27 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f3efa27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM knowledge<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae4c1b elementor-widget elementor-widget-heading\" data-id=\"6ae4c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4e6723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4e6723\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e02c7e4\" data-id=\"e02c7e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a98429 elementor-widget elementor-widget-heading\" data-id=\"1a98429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Have any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2abb0 elementor-widget elementor-widget-heading\" data-id=\"7c2abb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5872f67 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"5872f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our definition What is PIM? Definition, functions and benefits In short: PIM (Product Information Management) is software that collects and maintains all of a company&#8217;s product information in one place and distributes it to online shops, marketplaces, print catalogues and trading partners. It complements the ERP system, which manages prices and stock levels, with descriptions, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15398,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15134","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15134"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15134\/revisions"}],"predecessor-version":[{"id":15405,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15134\/revisions\/15405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media\/15398"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}