{"id":15145,"date":"2022-04-22T10:02:28","date_gmt":"2022-04-22T08:02:28","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-implementation\/"},"modified":"2026-10-21T20:16:33","modified_gmt":"2026-10-21T18:16:33","slug":"pim-implementation","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-implementation\/","title":{"rendered":"PIM implementation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15145\" class=\"elementor elementor-15145 elementor-5327\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b358ad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b358ad2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeb7fde\" data-id=\"aeb7fde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-469826b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"469826b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM implementation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f4909 elementor-widget elementor-widget-heading\" data-id=\"a2f4909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PIM implementation: master PIM projects in four steps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac79636 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac79636\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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th{background:#0F6E99;color:#fff;text-align:left;padding:12px 14px;font-weight:600;border:0}\n.pce td{padding:11px 14px;border:0;border-top:1px solid #E3EEF3;vertical-align:top}\n.pce tr:nth-child(even) td{background:#F8FBFC}\n.pce-final{background:#F5F9FB;border-left:4px solid #0F6E99;border-radius:0 12px 12px 0;padding:26px 30px;margin:24px 0}\n@media (max-width:1024px){.pce-facts{grid-template-columns:repeat(2,1fr)}.pce-tl{grid-template-columns:repeat(3,1fr);row-gap:24px}.pce-tl:before{display:none}.pce-three{grid-template-columns:1fr}}\n@media (max-width:767px){.pce h2{font-size:24px;margin-top:36px}.pce-steps{grid-template-columns:1fr}.pce-tl{grid-template-columns:1fr;gap:0}.pce-ph{text-align:left;padding:0 0 18px 60px;min-height:70px}.pce-ph i{position:absolute;left:0;top:0;margin:0}.pce-ph:not(:last-child):after{content:\"\";position:absolute;left:21px;top:44px;bottom:0;width:3px;background:#BFE2F1}.pce-cta{flex-direction:column;align-items:flex-start;padding:26px 22px}.pce-cta h2,.pce-cta .pce-cta-t{font-size:22px}.pce-step{padding:20px}}\n.pce .pce-tw table{display:table!important;width:100%!important;min-width:560px}\n.pce-step{display:flex;flex-direction:column}.pce-step .pce-res{margin-top:auto}.pce-step p{margin-bottom:14px}\n.pce-facts{grid-template-columns:repeat(4,minmax(0,1fr))}\n@media (max-width:1024px){.pce-facts{grid-template-columns:repeat(2,minmax(0,1fr))}}\n@media (max-width:767px){.pce-fact{padding:14px}.pce-fact b{font-size:18px}.pce-fact span{font-size:13px}.pce-tldr{font-size:16px;padding:16px 18px}}\n@media (max-width:767px){.pce .pce-tw table{display:block!important;min-width:0}.pce .pce-tw thead{display:none}.pce .pce-tw tbody{display:block}.pce .pce-tw tr{display:block;border-top:1px solid #E3EEF3;padding:12px 16px}.pce .pce-tw tr:first-child{border-top:0}.pce .pce-tw td{display:block;border:0;padding:1px 0;background:none!important}.pce .pce-tw td:first-child{color:#0F6E99}.pce .pce-tw td:nth-child(3){font-size:13.5px;color:#6B747B}}\n.pce-fact b{hyphens:auto;overflow-wrap:break-word}\n@media (max-width:767px){.pce-fact b{font-size:17px}}\n<\/style><div class=\"pce\" lang=\"de\">\n<div class=\"pce-tldr\"><strong>In brief:<\/strong> A PIM implementation succeeds when content rules, responsibilities and target channel requirements are defined before the system is configured. We follow four steps: content rules, content ownership, content technology and implementation.<\/div>\n<div class=\"pce-facts\">\n<div class=\"pce-fact\"><b>4 steps<\/b><span>from content rules to implementation<\/span><\/div>\n<div class=\"pce-fact\"><b>6\u201312 months<\/b><span>until the first channel goes live in a mid-sized business<\/span><\/div>\n<div class=\"pce-fact\"><b>Data migration<\/b><span>the part most often underestimated<\/span><\/div>\n<div class=\"pce-fact\"><b>Governance<\/b><span>clear responsibilities determine success<\/span><\/div>\n<\/div>\n<ul class=\"pce-toc\">\n<li><a href=\"#vier-schritte\">The four steps<\/a><\/li><li><a href=\"#zeitplan\">Phases &amp; timeline<\/a><\/li><li><a href=\"#golden-record\">Golden record<\/a><\/li><li><a href=\"#technische-umsetzung\">Technical implementation<\/a><\/li><li><a href=\"#rollen\">Roles<\/a><\/li><li><a href=\"#fehler\">Common mistakes<\/a><\/li><li><a href=\"#kpis\">Measuring success<\/a><\/li><li><a href=\"#compliance-ki\">Compliance &amp; AI<\/a><\/li><li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ec295 elementor-widget elementor-widget-html\" data-id=\"62ec295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"vier-schritte\">The four steps of a PIM implementation<\/h2>\n<p>The sequence is deliberate: content and responsibilities first, technology second. Starting with the software often means simply recreating the problems of legacy systems.<\/p>\n<div class=\"pce-steps\">\n<div class=\"pce-step\"><div class=\"pce-num\">1<\/div><h3>Define content rules<\/h3>\n<p>The starting point is understanding how items, products and product groups relate to one another, along with their properties and relationships. This forms the basis of the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/data-model-product-data-model\/\">data model<\/a> with its <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-categories-product-categories\/\">categories<\/a>, <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/properties-attributes\/\">attributes<\/a> and <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/relationships-relations\/\">relationships<\/a>. It also includes the processes for creating, translating, enriching and exchanging all content and media.<\/p>\n<div class=\"pce-res\"><strong>Deliverables:<\/strong> Data model, attribute catalogue for each product group, process map<\/div><\/div>\n<div class=\"pce-step\"><div class=\"pce-num\">2<\/div><h3>Clarify content ownership<\/h3>\n<p>Who maintains which data, and who approves it? Responsibility should sit where the data delivers the greatest value. Define data owners and creators, roles, organisational structures and an operating model with the necessary resources. PIM projects fail more often because these questions remain unresolved than because of technical issues. See <a href=\"https:\/\/www.pim-consultants.com\/data-governance-warum-ein-pim-system-ohne-klare-regeln-scheitert\/\">Data Governance<\/a>.<\/p>\n<div class=\"pce-res\"><strong>Deliverables:<\/strong> Role and approval framework, operating model, resource plan<\/div><\/div>\n<div class=\"pce-step\"><div class=\"pce-num\">3<\/div><h3>Select content technology<\/h3>\n<p>The rules and responsibilities guide the selection and configuration of the PIM system. The IT landscape is designed around automated data flows: a flowchart showing integrations and formats, the division of responsibilities between PIM and DAM, supplier integration, a transition model, and print and mobile applications. Our <a href=\"https:\/\/www.pim-consultants.com\/pim-auswahl\/\">PIM selection<\/a> page explains how we find the right system.<\/p>\n<div class=\"pce-res\"><strong>Deliverables:<\/strong> Target architecture, integration design, system selection decision<\/div><\/div>\n<div class=\"pce-step\"><div class=\"pce-num\">4<\/div><h3>Plan implementation<\/h3>\n<p>Implementation requires clear objectives and a roadmap: an implementation plan, cost and resource planning, quick wins, change management, project organisation, risks and alternatives. For an overview of expected costs, see <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation-costs\/\">PIM implementation &amp; costs<\/a>.<\/p>\n<div class=\"pce-res\"><strong>Deliverables:<\/strong> Roadmap with milestones, budget, project organisation<\/div><\/div>\n<\/div>\n<details><summary>Key questions to prepare for each step<\/summary><div class=\"pce-acc\">\n<p><strong>Content rules:<\/strong> Which product groups do you have, and which attributes does each need? Which classifications do customers and retailers require (ETIM, ECLASS, GS1)? Which relationships are needed, such as accessories, spare parts and variants?<\/p>\n<p><strong>Content ownership:<\/strong> Who creates new items, and who adds technical data, marketing copy, images and translations? Who approves content for each channel? How many hours per week are actually available for this work?<\/p>\n<p><strong>Content technology:<\/strong> Which system is the system of record for which data (ERP, PIM, DAM, PLM)? Which channels and formats need to be supported? Cloud or self-hosted?<\/p>\n<p><strong>Implementation:<\/strong> Which product group and channel should we start with? How will we measure success? Who will lead the project on the business side?<\/p>\n<\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be8a48 elementor-widget elementor-widget-html\" data-id=\"1be8a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"zeitplan\">Project phases and timeline<\/h2>\n<p>In practice, the four steps span six project phases. The timings are indicative, based on projects in mid-sized businesses. Product range size, data quality and the number of interfaces can change them significantly.<\/p>\n<div class=\"pce-tl\">\n<div class=\"pce-ph\"><i>1<\/i><b>Analysis &amp; target state<\/b><em>4\u20138 weeks<\/em><span>Current-state assessment, channels, data quality, business case<\/span><\/div>\n<div class=\"pce-ph\"><i>2<\/i><b>Selection<\/b><em>2\u20133 months<\/em><span>Requirements, shortlist, demos using your own data<\/span><\/div>\n<div class=\"pce-ph pce-on\"><i>3<\/i><b>Solution design<\/b><em>1\u20132 months<\/em><span>Data model, workflows, interfaces, roles<\/span><\/div>\n<div class=\"pce-ph pce-on\"><i>4<\/i><b>Implementation &amp; migration<\/b><em>3\u20136 months<\/em><span>Configuration, ERP integration, data migration<\/span><\/div>\n<div class=\"pce-ph pce-on\"><i>5<\/i><b>Pilot &amp; rollout<\/b><em>1\u20132 months<\/em><span>First product group, first channel, training<\/span><\/div>\n<div class=\"pce-ph\"><i>6<\/i><b>Operations &amp; expansion<\/b><em>Ongoing<\/em><span>Additional channels, languages, automation<\/span><\/div>\n<\/div>\n<p class=\"pce-note\">Highlighted in dark: the core implementation up to the first live channel (usually 6\u201312 months).<\/p>\n<details><summary>Step by step rather than a big bang: how to start small<\/summary><div class=\"pce-acc\">\n<p>A proven approach is to start with a clearly defined scope: one representative product group, one channel (usually your own online shop) and the most important languages. This tests the data model early with real data, gives business teams tangible results within a few months and reveals design flaws while they are still inexpensive to fix.<\/p>\n<p>Further product groups, channels and automation then follow in defined stages. The key is to design the data model for the entire product range from the outset, even if only part of it is populated initially.<\/p>\n<\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a56e3 elementor-widget elementor-widget-html\" data-id=\"57a56e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-cta\"><div>\n<p class=\"pce-cta-t\">Where does your business stand?<\/p>\n<p>Use the PIM checklist to find out in three minutes whether a PIM system is worthwhile for your business and which systems could be a good fit. We will email you an initial shortlist.<\/p>\n<ul><li>Free<\/li><li>Vendor-neutral<\/li><li>Complete in 3 minutes<\/li><\/ul>\n<\/div><a class=\"pce-btn\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">Go to the PIM checklist<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f814d elementor-widget elementor-widget-html\" data-id=\"84f814d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"golden-record\">The Golden Record: plan around the output<\/h2>\n<p>The goal of implementation is to flexibly serve every channel and publication with data and media for all products. This requires a consolidated master record, the Golden Record. It contains all information about a product in all its variations, and every channel draws on it.<\/p>\n<figure class=\"pce-fig\"><a href=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/pim-einfuehrung-golden-record.webp\" data-elementor-open-lightbox=\"yes\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/pim-einfuehrung-golden-record.webp\" width=\"1600\" height=\"1000\" loading=\"lazy\" alt=\"Grafik Golden Record: Quellen wie ERP, Lieferanten, DAM und Klassifikationen flie\u00dfen ins PIM-System, aus dem Onlineshop, Marktpl\u00e4tze, Print, Datenpools und KI-Anwendungen versorgt werden\"><\/a><figcaption>The Golden Record brings all sources together in a single master record that feeds every channel.<\/figcaption><\/figure>\n<p>We plan the Golden Record around the output, starting with the key channels and using representative examples of the most important products. Only once we have established <strong>what<\/strong> we want to show <strong>to whom<\/strong>, which shop features we need, and how creation, updates and approval will work can we reliably define hierarchies, relationships, master data and transactional data in PIM, ERP and CRM.<\/p>\n<details><summary>Which system is the source of truth for which data?<\/summary><div class=\"pce-acc\">\n<p>One of the most important implementation decisions is to define the system of record for each data type. A typical allocation:<\/p>\n<ul><li><strong>ERP:<\/strong> item numbers, prices, inventory, logistics and customs data<\/li>\n<li><strong>PIM:<\/strong> attributes, marketing and technical copy, translations, classifications, relationships, channel approvals<\/li>\n<li><strong>DAM:<\/strong> images, videos, drawings, documents with usage rights<\/li>\n<li><strong>PLM\/PDM:<\/strong> development data, bills of materials, core technical data<\/li><\/ul>\n<p>Each data element has exactly one system of record. Maintaining the same data in two places is the most common cause of conflicting data across channels.<\/p>\n<\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c38fec elementor-widget elementor-widget-html\" data-id=\"0c38fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"technische-umsetzung\">Technical implementation in three parts<\/h2>\n<div class=\"pce-three\">\n<div class=\"pce-box\"><h3>User stories for each task<\/h3><p>Implementation is guided by user stories for the tasks the PIM performs: collecting data (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/collection-gathering-product-information\/\">Collect<\/a>), cleansing it (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/consolidation-consolidating-product-information\/\">Consolidate<\/a>), enriching it (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/enrichment-enhancing-product-information\/\">Enrich<\/a>), validating it (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-data-quality\/\">Qualify<\/a>), distributing it (<a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-data-distribution\/\">Distribute<\/a>) and managing it with version control, <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/access-rights\/\">permissions<\/a> and <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/workflows\/\">workflows<\/a>.<\/p><\/div>\n<div class=\"pce-box\"><h3>Data migration<\/h3><p>The most demanding part. The ERP interface must work reliably, as its master data usually forms the basis for all product data. Supplier data and classifications such as ECLASS or ETIM are also included. Your own data is then classified, mapped and enriched.<\/p><\/div>\n<div class=\"pce-box\"><h3>Distribution<\/h3><p>Once centralised data management is in place, the channels are connected: online shop, marketplaces, print, data pools and retailers. Each channel has its own formats, fields and approvals.<\/p><\/div>\n<\/div>\n<details><summary>Seven-step data migration checklist<\/summary><div class=\"pce-acc\"><ol>\n<li><strong>Identify sources:<\/strong> List ERP, Excel spreadsheets, legacy systems, the online shop, supplier data and media repositories, noting who is responsible and how up to date each source is.<\/li>\n<li><strong>Measure data quality:<\/strong> Check samples from each product group for completeness, duplicates, units and spelling consistency. This establishes the baseline for measuring success later.<\/li>\n<li><strong>Define the mapping:<\/strong> Map each source field to the new data model and define conversions and value lists. Make a deliberate decision to discard fields with no target.<\/li>\n<li><strong>Cleanse where it matters:<\/strong> Cleanse critical attributes before migration, then address the rest in the PIM using workflows and quality rules.<\/li>\n<li><strong>Run a sample migration:<\/strong> Migrate a representative product group in full and review it in the target channel, not just in the database.<\/li>\n<li><strong>Obtain business sign-off:<\/strong> Product management and marketing check the content and presentation before further groups are migrated.<\/li>\n<li><strong>Plan the cutover:<\/strong> Set the cutover date, the data maintenance freeze in the legacy system and the migration of final changes. Then systematically shut down legacy systems or make them read-only.<\/li>\n<\/ol><p>The project is a good opportunity to put your data in order. Waiting for perfect data, however, only delays implementation.<\/p><\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ae5f1 elementor-widget elementor-widget-html\" data-id=\"30ae5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"rollen\">Roles in a PIM project<\/h2>\n<p>Product management, marketing, e-commerce, sales, technical documentation, translation and IT all work with the PIM, often alongside suppliers and agencies. The project itself needs clearly assigned roles:<\/p>\n<div class=\"pce-tw\"><table><thead><tr><th>Role<\/th><th>Responsibilities<\/th><th>Typically drawn from<\/th><\/tr><\/thead><tbody>\n<tr><td><strong>Sponsor<\/strong><\/td><td>Sets objectives and budget, resolves conflicting priorities between departments<\/td><td>Senior management<\/td><\/tr>\n<tr><td><strong>PIM Product Owner<\/strong><\/td><td>Defines the target vision and priorities, provides business sign-off<\/td><td>Product management or e-commerce<\/td><\/tr>\n<tr><td><strong>Data Owner<\/strong><\/td><td>Accountable for a data domain, such as technical data or marketing copy<\/td><td>Business departments<\/td><\/tr>\n<tr><td><strong>Data Steward<\/strong><\/td><td>Rules, quality checks, ongoing data maintenance<\/td><td>Product data management<\/td><\/tr>\n<tr><td><strong>Key User<\/strong><\/td><td>Tests, trains colleagues and provides feedback from day-to-day use<\/td><td>All participating departments<\/td><\/tr>\n<tr><td><strong>IT \/ Integration<\/strong><\/td><td>Interfaces, operations, permissions, security<\/td><td>Internal IT<\/td><\/tr>\n<tr><td><strong>Implementation Partner<\/strong><\/td><td>Configuration, development, technical migration<\/td><td>Software vendor's service provider<\/td><\/tr>\n<tr><td><strong>PIM Consultant<\/strong><\/td><td>Vendor-neutral selection, solution design and quality assurance<\/td><td>External consultancy<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p>The article <a href=\"https:\/\/www.pim-consultants.com\/ein-pim-system-implementieren-servicepartner-oder-eigenes-team\/\">Service partner or in-house team<\/a> explores whether to implement with a partner or your own team.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5be3f elementor-widget elementor-widget-html\" data-id=\"7b5be3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"fehler\">Common mistakes and how to avoid them<\/h2>\n<p>Most PIM projects run into trouble not because of the software, but because of organisational issues, data and the approach taken. We see these patterns time and again in projects:<\/p>\n<details><summary>Treating PIM as a purely IT project<\/summary><div class=\"pce-acc\"><p>The software is purchased, but processes and responsibilities stay the same. The same gaps and inconsistencies simply end up in a new system.<span class=\"pce-better\">A better approach: Business teams lead, IT implements. The Product Owner comes from product management or e-commerce.<\/span><\/p><\/div><\/details>\n<details><summary>Underestimating data migration<\/summary><div class=\"pce-acc\"><p>Legacy data from ERP, Excel and online stores is almost always less complete and less consistent than expected. Mapping, cleansing and enrichment take more time than configuration.<span class=\"pce-better\">A better approach: Assess data quality using representative samples before selection, and plan migration effort separately.<\/span><\/p><\/div><\/details>\n<details><summary>Waiting for perfect data<\/summary><div class=\"pce-acc\"><p>Some companies postpone implementation until all their data has been cleansed. This rarely works without the right tools.<span class=\"pce-better\">A better approach: Cleanse critical attributes upfront, then improve the rest in the PIM system using quality rules and workflows.<\/span><\/p><\/div><\/details>\n<details><summary>Implementing everything at once<\/summary><div class=\"pce-acc\"><p>Launching all product groups, channels and languages on the same date significantly increases risk and extends timelines.<span class=\"pce-better\">A better approach: Start with one product group and one channel, then expand in clearly defined stages.<\/span><\/p><\/div><\/details>\n<details><summary>Replicating the legacy system exactly<\/summary><div class=\"pce-acc\"><p>Simply copying fields and structures from ERP or Excel misses the opportunity to build a clean data model tailored to your channels.<span class=\"pce-better\">A better approach: Design the data model around output requirements: What does each channel and each customer need?<\/span><\/p><\/div><\/details>\n<details><summary>Involving users too late<\/summary><div class=\"pce-acc\"><p>If the people maintaining the data only see the system at rollout, user buy-in and practical feedback will be missing.<span class=\"pce-better\">A better approach: Involve key users from the design stage, test early with real data, and plan for training.<\/span><\/p><\/div><\/details>\n<details><summary>Failing to establish a baseline<\/summary><div class=\"pce-acc\"><p>Without figures from before the project, it is difficult to demonstrate the benefits later or secure funding for subsequent phases.<span class=\"pce-better\">A better approach: Measure completeness, data maintenance effort and time-to-market before the project starts.<\/span><\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbed7ec elementor-widget elementor-widget-html\" data-id=\"bbed7ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"kpis\">Measuring success: KPIs for PIM implementation<\/h2>\n<p>Before the project starts, define how success will be measured and establish your baseline. A small set of clearly measurable KPIs has proven effective:<\/p>\n<div class=\"pce-tw\"><table><thead><tr><th>KPI<\/th><th>What is measured<\/th><\/tr><\/thead><tbody>\n<tr><td><strong>Completeness<\/strong><\/td><td>Percentage of required attributes populated for each product group and channel<\/td><\/tr>\n<tr><td><strong>Time-to-market<\/strong><\/td><td>Days from creating an item in the ERP to approval for all channels<\/td><\/tr>\n<tr><td><strong>Data maintenance effort<\/strong><\/td><td>Minutes per new item or update, across everyone involved<\/td><\/tr>\n<tr><td><strong>Errors and queries<\/strong><\/td><td>Complaints about product data, queries from retailers, marketplace rejections<\/td><\/tr>\n<tr><td><strong>Channel coverage<\/strong><\/td><td>Number of items available across channels and languages<\/td><\/tr>\n<tr><td><strong>User adoption<\/strong><\/td><td>Active users, data maintenance outside the PIM (separate Excel spreadsheets), satisfaction<\/td><\/tr>\n<\/tbody><\/table><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3e830 elementor-widget elementor-widget-html\" data-id=\"3b3e830\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"compliance-ki\">Additional priorities today: compliance and AI<\/h2>\n<p>New EU requirements and AI applications are increasing the demands on structured product data. If you are planning your data model now, consider the following:<\/p>\n<details><summary>Digital Product Passport (ESPR)<\/summary><div class=\"pce-acc\"><p>The Ecodesign for Sustainable Products Regulation (ESPR) introduces the Digital Product Passport in stages. The first is the battery passport under the Batteries Regulation, from 18 February 2027; other product groups such as textiles, furniture and tyres will follow through delegated acts. Required information includes materials, origin, repairability and recycling, data that is currently scattered across many businesses. A PIM is a natural source for this data.<\/p><\/div><\/details>\n<details><summary>Packaging and Packaging Waste Regulation (PPWR)<\/summary><div class=\"pce-acc\"><p>The EU Packaging and Packaging Waste Regulation has applied since 12 August 2026. Packaging requires, among other things, a declaration of conformity and technical documentation, with stricter requirements for recyclability and recycled content taking effect from 2030. Packaging data for each item should therefore be included in the data model from the outset.<\/p><\/div><\/details>\n<details><summary>General Product Safety Regulation (GPSR)<\/summary><div class=\"pce-acc\"><p>Since 13 December 2024, online listings have been required to include manufacturer details, product identification, warnings and safety information, among other things. This information belongs in the PIM as dedicated attributes so that it appears automatically in online shops and on marketplaces.<\/p><\/div><\/details>\n<details><summary>AI in data maintenance<\/summary><div class=\"pce-acc\"><p>AI can draft and translate content, classify products and identify gaps. But this only works with clearly structured attributes and well-defined rules. When planning the implementation, include workflows for reviewing and approving AI suggestions, and document which content may be generated automatically. AI assistants and search engines are also increasingly accessing structured product data.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9343b60 elementor-widget elementor-widget-html\" data-id=\"9343b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"faq\">Frequently asked questions about PIM implementation<\/h2>\n<details><summary>How long does a PIM implementation take?<\/summary><div class=\"pce-acc\"><p>For mid-sized businesses, implementation through to the first live channel often takes six to twelve months. This is preceded by selection, which usually takes two to three months.<\/p><\/div><\/details>\n<details><summary>What is the most difficult part of a PIM implementation?<\/summary><div class=\"pce-acc\"><p>Almost always data migration: legacy data from ERP, Excel and older systems needs to be cleansed, mapped to the new data model and enriched. The effort involved is routinely underestimated.<\/p><\/div><\/details>\n<details><summary>What is a Golden Record?<\/summary><div class=\"pce-acc\"><p>The Golden Record is the complete master record for a product in the PIM. It contains all the data, text, media and relationships that every channel can draw on.<\/p><\/div><\/details>\n<details><summary>Do I need an integration partner for implementation?<\/summary><div class=\"pce-acc\"><p>Usually yes, at least for configuration and interfaces. However, business tasks such as defining the data model, assigning responsibilities and maintaining data remain in-house.<\/p><\/div><\/details>\n<details><summary>Should a PIM be implemented in phases or all at once?<\/summary><div class=\"pce-acc\"><p>In phases. Starting with one representative product group and one channel has proven effective. The data model should still be designed for the entire product range from the outset.<\/p><\/div><\/details>\n<details><summary>Can we start with our Excel data?<\/summary><div class=\"pce-acc\"><p>Yes. In many projects, Excel spreadsheets are the most important source alongside the ERP. Critical attributes should be cleansed before import; the rest can be improved in the PIM using data quality rules.<\/p><\/div><\/details>\n<details><summary>How much does a PIM implementation cost?<\/summary><div class=\"pce-acc\"><p>In addition to licence or subscription fees, there are costs for implementation, interfaces and data migration, plus internal effort from business departments, which is often underestimated. For an overview, see <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation-costs\/\">PIM implementation &amp; costs<\/a>.<\/p><\/div><\/details>\n<details><summary>How can I tell whether we are ready for a PIM?<\/summary><div class=\"pce-acc\"><p>Typical signs include product data spread across numerous Excel spreadsheets, long lead times before new items go online, inconsistent information across channels and growing demands from retailers and marketplaces. The <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> provides an initial assessment.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2477a6 elementor-widget elementor-widget-html\" data-id=\"e2477a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How long does a PIM implementation take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For mid-sized businesses, implementation often takes six to twelve months before the first channel goes live. The selection phase typically takes another two to three months beforehand.\"}},{\"@type\":\"Question\",\"name\":\"What is the most challenging part of a PIM implementation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Almost always data migration: legacy data from ERP, Excel and older systems needs to be cleansed, mapped to the new data model and enriched. The effort involved is routinely underestimated.\"}},{\"@type\":\"Question\",\"name\":\"What is a Golden Record?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Golden Record is the complete master record for a product in the PIM system. It contains all the data, text, media and relationships that every channel can draw on.\"}},{\"@type\":\"Question\",\"name\":\"Do I need an integration partner for the implementation?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Usually yes, at least for configuration and interfaces. Business responsibilities such as the data model, ownership and data maintenance remain in-house.\"}},{\"@type\":\"Question\",\"name\":\"Should a PIM system be implemented in phases or all at once?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In phases. Starting with a representative product group and a single channel is a proven approach. However, the data model should still be designed for the entire product range from the outset.\"}},{\"@type\":\"Question\",\"name\":\"Can we start with our Excel data?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. In many projects, Excel spreadsheets are the most important data source alongside the ERP system. Critical attributes should be cleansed before migration. 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The PIM checklist provides an initial assessment.\"}}]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c97b4 elementor-widget elementor-widget-html\" data-id=\"45c97b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-final\">\n<p style=\"margin:0 0 8px;font-size:22px;font-weight:600;color:#2F3438;line-height:1.35\">Is your business ready for PIM implementation?<\/p>\n<p>We provide a vendor-independent review of your data model, processes, organisation and systems, and identify where adjustments are needed before the project starts.<\/p>\n<p style=\"margin:18px 0 0\"><a class=\"pce-btn2\" href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;font-size:15px\">Just getting started? Begin with the free <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> or get in touch directly: <a href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">Contact<\/a>.<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf81bd8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf81bd8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0cce83\" data-id=\"a0cce83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-799c2e2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"799c2e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcb3c4 elementor-widget elementor-widget-heading\" data-id=\"fdcb3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b5329 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b5329\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79252e7\" data-id=\"79252e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ef33d elementor-widget elementor-widget-heading\" data-id=\"a5ef33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Have any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e95c2 elementor-widget elementor-widget-heading\" data-id=\"c8e95c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We\u2019re happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280d068 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"280d068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PIM implementation PIM implementation: master PIM projects in four steps In brief: A PIM implementation succeeds when content rules, responsibilities and target channel requirements are defined before the system is configured. We follow four steps: content rules, content ownership, content technology and implementation. 4 stepsfrom content rules to implementation 6\u201312 monthsuntil the first channel goes [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15145"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15145\/revisions"}],"predecessor-version":[{"id":15283,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15145\/revisions\/15283"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}