{"id":15147,"date":"2022-04-25T08:06:06","date_gmt":"2022-04-25T06:06:06","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-for-ecommerce\/"},"modified":"2026-10-21T20:16:36","modified_gmt":"2026-10-21T18:16:36","slug":"pim-for-ecommerce","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-for-ecommerce\/","title":{"rendered":"PIM for ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15147\" class=\"elementor elementor-15147 elementor-5409\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fae4e1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fae4e1d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6ed568\" data-id=\"e6ed568\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc3aec elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7bc3aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM for ecommerce<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d446f8 elementor-widget elementor-widget-heading\" data-id=\"5d446f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PIM for e-commerce: product data as a success factor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4b3bed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4b3bed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4976041\" data-id=\"4976041\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db5c5fc elementor-widget elementor-widget-html\" data-id=\"db5c5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.pce{font-family:Poppins,sans-serif;color:#333;font-size:16px;line-height:1.75}\n.pce p{margin:0 0 14px}\n.pce h2{font-size:30px;font-weight:600;color:#2F3438;line-height:1.3;margin:48px 0 18px;padding-left:16px;border-left:5px solid #6EC1E4;scroll-margin-top:120px}\n.pce h3{font-size:20px;font-weight:600;color:#2F3438;line-height:1.35;margin:0 0 8px}\n.pce a{color:#0F6E99;text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px}\n.pce 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(max-width:767px){.pce-fact b{font-size:17px}}\n<\/style><div class=\"pce\" lang=\"de\">\n<div class=\"pce-tldr\"><strong>In brief:<\/strong> A PIM supplies online stores, marketplaces and feeds with complete, consistent product data from a single source. This improves discoverability and conversion, reduces returns and gets new products online faster.<\/div>\n<div class=\"pce-facts\">\n<div class=\"pce-fact\"><b>1 source<\/b><span>for online stores, marketplaces, feeds and print<\/span><\/div>\n<div class=\"pce-fact\"><b>4 criteria<\/b><span>complete, consistent, channel-specific, connected<\/span><\/div>\n<div class=\"pce-fact\"><b>Filters &amp; search<\/b><span>only work with well-maintained attributes<\/span><\/div>\n<div class=\"pce-fact\"><b>AI shopping<\/b><span>needs structured, approved product data<\/span><\/div>\n<\/div>\n<ul class=\"pce-toc\">\n<li><a href=\"#produktdaten\">Product data<\/a><\/li><li><a href=\"#pim-und-shop\">PIM and online stores<\/a><\/li><li><a href=\"#marktplaetze\">Marketplaces<\/a><\/li><li><a href=\"#pflichtangaben\">Mandatory information<\/a><\/li><li><a href=\"#ki\">AI content &amp; AI shopping<\/a><\/li><li><a href=\"#medien\">Images &amp; 3D<\/a><\/li><li><a href=\"#kpis\">Measuring success<\/a><\/li><li><a href=\"#lohnt-sich\">Is a PIM worth it?<\/a><\/li><li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e2be0 elementor-widget elementor-widget-html\" data-id=\"a9e2be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"produktdaten\">What product data an online store needs<\/h2>\n<p>Customers cannot touch products in an online store. They make decisions based on data: product names, descriptions, technical specifications, variants, images, videos, data sheets and accessories. If information is missing, they leave or return the goods. Store filters and search only work when <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/properties-attributes\/\">attributes<\/a> are complete and consistently maintained.<\/p>\n<div class=\"pce-steps\">\n<div class=\"pce-step\"><div class=\"pce-num\">1<\/div><h3>Complete<\/h3><p>All mandatory attributes for each category, in every language. Products missing from filters will not be found.<\/p><div class=\"pce-res\"><strong>Key tools:<\/strong> Mandatory fields and completeness rules for each product group and channel<\/div><\/div>\n<div class=\"pce-step\"><div class=\"pce-num\">2<\/div><h3>Consistent<\/h3><p>Consistent <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/units-of-measurement\/\">units<\/a>, spellings and <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/values\/\">values<\/a> so filters work and products can be compared.<\/p><div class=\"pce-res\"><strong>Key tools:<\/strong> Value lists, unit conversion, validation rules during import<\/div><\/div>\n<div class=\"pce-step\"><div class=\"pce-num\">3<\/div><h3>Channel-specific<\/h3><p>Tailored copy, titles and image formats for online stores, marketplaces and print, all derived from the same core data.<\/p><div class=\"pce-res\"><strong>Key tools:<\/strong> Channel-specific fields, templates and approvals<\/div><\/div>\n<div class=\"pce-step\"><div class=\"pce-num\">4<\/div><h3>Connected<\/h3><p>Accessories, spare parts and alternatives linked through <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/relationships-relations\/\">relationships<\/a> to support cross-selling and reduce incorrect purchases.<\/p><div class=\"pce-res\"><strong>Key tools:<\/strong> Relationship types in the data model, maintained in one place<\/div><\/div>\n<\/div>\n<details><summary>Checklist: what a good product detail page should include<\/summary><div class=\"pce-acc\"><ul>\n<li><strong>A title<\/strong> following a set structure, such as brand, product type, key feature and variant<\/li>\n<li><strong>A short list of benefits<\/strong> with three to five points for a quick overview<\/li>\n<li><strong>A description<\/strong> that explains benefits and applications rather than simply repeating features<\/li>\n<li><strong>Technical specifications<\/strong> with units, complete for each category<\/li>\n<li><strong>Variants<\/strong> such as size, colour or power rating, with clear selection options<\/li>\n<li><strong>Images<\/strong> from multiple angles, with alt text, plus videos or 3D where useful<\/li>\n<li><strong>Downloads<\/strong> such as data sheets, instructions and certificates<\/li>\n<li><strong>Package contents, accessories and spare parts<\/strong><\/li>\n<li><strong>Mandatory information<\/strong> such as manufacturer details and safety information (see below)<\/li>\n<\/ul><p>Reviews, prices and availability usually come from the online store and ERP, but are part of the complete page experience.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0be62b elementor-widget elementor-widget-html\" data-id=\"f0be62b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"pim-und-shop\">PIM and e-commerce platform: who does what?<\/h2>\n<p>The e-commerce platform handles sales and presentation: shopping cart, checkout, prices and customer accounts. The PIM maintains product content, combines it with core data from the ERP and passes it to the online store. This means data is maintained once and syndicated consistently everywhere.<\/p>\n<figure class=\"pce-fig\"><a href=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/pim-ecommerce-aufgabenteilung-erp-pim-shop.webp\" data-elementor-open-lightbox=\"yes\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/pim-ecommerce-aufgabenteilung-erp-pim-shop.webp\" width=\"1600\" height=\"1000\" loading=\"lazy\" alt=\"Grafik Aufgabenteilung im E-Commerce: ERP liefert Basisdaten, das PIM pflegt die Produktinhalte, das Shopsystem \u00fcbernimmt den Kaufprozess; weitere Kan\u00e4le werden aus dem PIM versorgt\"><\/a><figcaption>Each system is the source of truth for its own data: ERP for commercial data, PIM for product content and the e-commerce platform for the purchasing process.<\/figcaption><\/figure>\n<details><summary>How to connect the PIM to your online store<\/summary><div class=\"pce-acc\">\n<p>In practice, there are four approaches, which can also be combined:<\/p>\n<ul><li><strong>Ready-made connector:<\/strong> Many PIM vendors provide connectors for popular e-commerce platforms such as Shopware, Shopify or Adobe Commerce. Quick to set up, but limited to the connector's functionality.<\/li>\n<li><strong>Middleware or integration platform:<\/strong> Useful when multiple systems are involved and data also needs to be transformed or enriched.<\/li>\n<li><strong>API and headless:<\/strong> The frontend retrieves data directly via API from the PIM or an intermediate layer. Find out more in <a href=\"https:\/\/www.pim-consultants.com\/headless-commerce-pim-warum-eine-api-first-strategie-strukturierte-daten-braucht\/\">Headless Commerce and PIM<\/a>.<\/li>\n<li><strong>File and feed export:<\/strong> Simple and robust, for smaller online stores or partner portals, for example, but usually with a time lag.<\/li><\/ul>\n<p>In every case, it is important to define which system is the source of truth for each data element. Maintaining the same data in both the PIM and the store backend is the most common cause of conflicting information.<\/p>\n<\/div><\/details><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43901cb elementor-widget elementor-widget-html\" data-id=\"43901cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-cta\"><div>\n<p class=\"pce-cta-t\">Is a PIM worth it for your online store?<\/p>\n<p>Use the PIM checklist to find out in three minutes whether a PIM system is worthwhile for your business and which systems could be a good fit. We will email you an initial shortlist.<\/p>\n<ul><li>free<\/li><li>vendor-neutral<\/li><li>complete in 3 minutes<\/li><\/ul>\n<\/div><a class=\"pce-btn\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">Go to the PIM checklist<\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6db3d elementor-widget elementor-widget-html\" data-id=\"6c6db3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"marktplaetze\">Marketplaces, feeds and retailers<\/h2>\n<p>Marketplaces such as Amazon, Otto, Kaufland or Google Shopping require their own formats, categories and mandatory fields. A PIM maps these requirements for each channel and exports the data automatically. In B2B, exchange formats such as BMEcat, ETIM and GS1 also come into play. Find out more in the article <a href=\"https:\/\/www.pim-consultants.com\/warum-pim-fuer-den-erfolg-auf-marktplaetzen-unverzichtbar-ist\/\">PIM and marketplaces<\/a>.<\/p>\n<details><summary>What marketplaces typically require<\/summary><div class=\"pce-acc\"><ul>\n<li><strong>Their own category trees<\/strong> and mandatory attributes for each category, which differ from those in your own online store<\/li>\n<li><strong>Product identifiers<\/strong> such as GTIN\/EAN, manufacturer part number and brand<\/li>\n<li><strong>Title rules<\/strong> with length limits and required elements<\/li>\n<li><strong>Image requirements<\/strong> for size, background and number of images<\/li>\n<li><strong>Variant structures<\/strong>, such as parent and child products by size or colour<\/li>\n<li><strong>Legal information<\/strong> such as manufacturer and safety information<\/li>\n<\/ul><p>In the PIM, these differences are maintained as channel-specific mappings: the core data stays the same, while categories, titles and mandatory fields are derived for each marketplace. Rejected records highlight gaps in the data.<\/p><\/div><\/details>\n<details><summary>B2B: BMEcat, ETIM, ECLASS and GS1<\/summary><div class=\"pce-acc\"><p>Wholesalers and procurement platforms expect product data in standardised formats. BMEcat is a widely used exchange format for electronic catalogues, while ETIM and ECLASS provide classification with predefined attributes. GS1 standards and GDSN support data exchange, primarily in the consumer goods sector. A PIM maintains the classification once and uses it to generate the required exports.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1001447 elementor-widget elementor-widget-html\" data-id=\"1001447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"pflichtangaben\">Mandatory information: what online retailers need to provide today<\/h2>\n<p>Alongside selling points, EU rules require additional information on product pages. The most reliable approach is to maintain this information as dedicated attributes in the PIM and automatically transfer it to your online store and marketplaces.<\/p>\n<details><summary>General Product Safety Regulation (GPSR)<\/summary><div class=\"pce-acc\"><p>Since 13 December 2024, online listings must include, among other things, the manufacturer's name and address, an EU-based responsible person for manufacturers outside the EU, product identification details, and warnings and safety information. Marketplaces such as Amazon now explicitly request these fields. Maintaining them for each product in the PIM eliminates the need to add them separately in every channel.<\/p><\/div><\/details>\n<details><summary>German Accessibility Strengthening Act (BFSG)<\/summary><div class=\"pce-acc\"><p>Since 28 June 2025, consumer-facing online stores must be accessible, from search through to payment; microenterprises providing services are exempt. For product data, this primarily means that images need meaningful alt text and product information should be easy to understand. Alt text can be maintained and translated in the PIM or DAM as a dedicated field for each image.<\/p><\/div><\/details>\n<details><summary>Digital product passports and sustainability data<\/summary><div class=\"pce-acc\"><p>The Ecodesign Regulation is introducing digital product passports in stages, starting with batteries from February 2027. Information on materials, origin and recycling will therefore become part of product data. Find out more in our article on the <a href=\"https:\/\/www.pim-consultants.com\/dpp-digital-product-passport-pim-system\/\">digital product passport<\/a>.<\/p><\/div><\/details>\n<p class=\"pce-note\">Note: this overview is not a substitute for legal advice.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58a431 elementor-widget elementor-widget-html\" data-id=\"d58a431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"ki\">AI-generated product copy and AI shopping<\/h2>\n<p>Structured core data is essential for generating copy automatically: descriptions for each channel and variant, SEO copy and translations. Without clean data, AI generates copy faster, but it also generates errors faster. Our article <a href=\"https:\/\/www.pim-consultants.com\/pim-trifft-ki-wie-kuenstliche-intelligenz-die-automatisierte-produkt-anreicherung-revolutioniert\/\">PIM meets AI<\/a> provides a practical example.<\/p>\n<details><summary>How to use AI effectively for product copy<\/summary><div class=\"pce-acc\"><ol>\n<li><strong>Get the core data right first:<\/strong> attributes, units and variants must be correct before copy is generated from them.<\/li>\n<li><strong>Define guidelines:<\/strong> tone of voice, length, mandatory content and prohibited claims for each channel.<\/li>\n<li><strong>Build in approval:<\/strong> AI suggestions go through a workflow and are reviewed before publication.<\/li>\n<li><strong>Translate with a glossary:<\/strong> keep technical terms and brand names consistent.<\/li>\n<li><strong>Monitor quality through spot checks:<\/strong> regularly check error rates and rework, and refine your guidelines.<\/li>\n<\/ol><\/div><\/details>\n<details><summary>AI assistants as a new sales channel<\/summary><div class=\"pce-acc\"><p>Customers are increasingly using AI assistants to recommend and compare products. These assistants draw on structured product feeds and website markup. With its Agentic Commerce Protocol, for example, OpenAI describes how retailers can provide ChatGPT with a regularly updated product feed containing identifiers, descriptions, prices, availability, media and shipping options; direct purchases in chat are currently available to approved partners.<\/p><p>For retailers, this means that maintaining complete, unambiguous and approved product data in the PIM also enables them to serve these new channels. For more background, see our article <a href=\"https:\/\/www.pim-consultants.com\/mcp-agentic-commerce-pim\/\">MCP and Agentic Commerce<\/a>.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffcad55 elementor-widget elementor-widget-html\" data-id=\"ffcad55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"medien\">Images, videos, 3D and AR<\/h2>\n<p>Images, videos, 3D models and AR views should be linked directly to the product. A PIM with a <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">DAM module<\/a> or an integrated DAM provides each channel with the right media in the right format, complete with usage rights, display order and alt text.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b02743 elementor-widget elementor-widget-html\" data-id=\"9b02743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"kpis\">Measuring success: e-commerce KPIs<\/h2>\n<p>Establish your baseline before implementing the PIM. This will allow you to demonstrate its value later.<\/p>\n<div class=\"pce-tw\"><table><thead><tr><th>KPI<\/th><th>What it measures<\/th><\/tr><\/thead><tbody>\n<tr><td><strong>Completeness by channel<\/strong><\/td><td>Percentage of mandatory attributes populated for each category, language and channel<\/td><\/tr>\n<tr><td><strong>Time-to-market<\/strong><\/td><td>Days from item creation in the ERP to going live in the online store and on marketplaces<\/td><\/tr>\n<tr><td><strong>Product page conversion<\/strong><\/td><td>Percentage of product page visits that lead to a purchase, before and after data improvements<\/td><\/tr>\n<tr><td><strong>Returns due to product data<\/strong><\/td><td>Returns for reasons such as \u201cnot as described\u201d or \u201cwrong size\u201d<\/td><\/tr>\n<tr><td><strong>Marketplace rejections<\/strong><\/td><td>Listings rejected or suppressed due to missing or incorrect data<\/td><\/tr>\n<tr><td><strong>Search and filters<\/strong><\/td><td>Searches with no results and filter usage in the online store<\/td><\/tr>\n<\/tbody><\/table><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c243b4a elementor-widget elementor-widget-html\" data-id=\"c243b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"lohnt-sich\">When a PIM is worth the investment for your online store<\/h2>\n<p>These are common signs we see in our projects. If three or more apply, it is worth taking a closer look:<\/p>\n<div class=\"pce-steps\">\n<div class=\"pce-step\"><h3>Data scattered across multiple locations<\/h3><p>Product data is stored in Excel spreadsheets, the store backend and emails, and no one knows exactly which version is correct.<\/p><\/div>\n<div class=\"pce-step\"><h3>New products take too long to launch<\/h3><p>Weeks pass between item creation and going live because copy, images and attributes are collected one after another.<\/p><\/div>\n<div class=\"pce-step\"><h3>Filters remain empty<\/h3><p>Customers cannot find products because attributes are missing or maintained inconsistently.<\/p><\/div>\n<div class=\"pce-step\"><h3>Every channel is maintained manually<\/h3><p>Data is adapted and added separately for every marketplace, language and retailer.<\/p><\/div>\n<\/div>\n<p>Our <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-vendors\/\">overview of PIM vendors<\/a> provides a market overview, <a href=\"https:\/\/www.pim-consultants.com\/pim-auswahl\/\">PIM selection<\/a> explains our approach to choosing a system, and the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation\/\">PIM implementation<\/a> page shows how an implementation works.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13976ce elementor-widget elementor-widget-html\" data-id=\"13976ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\">\n<h2 id=\"faq\">Frequently asked questions about PIM in e-commerce<\/h2>\n<details><summary>Does an online shop need a PIM system?<\/summary><div class=\"pce-acc\"><p>Not necessarily. But with several thousand products, many variants, multiple languages or channels, managing product data in the shop or in Excel becomes prone to errors. At that point, a PIM system is worth considering as a single source of truth.<\/p><\/div><\/details>\n<details><summary>What is the difference between a PIM system and an e-commerce platform?<\/summary><div class=\"pce-acc\"><p>The e-commerce platform handles sales: shopping cart, checkout, prices and customer accounts. The PIM system manages product content and supplies it to the shop and other channels, such as marketplaces, retailers and print.<\/p><\/div><\/details>\n<details><summary>Which e-commerce platforms can be connected?<\/summary><div class=\"pce-acc\"><p>Popular platforms such as Shopware, Shopify, Adobe Commerce, Salesforce Commerce Cloud or SAP Commerce. Many PIM vendors provide ready-made connectors. Otherwise, the connection is established via an API or an integration platform.<\/p><\/div><\/details>\n<details><summary>How does a PIM system help with marketplaces?<\/summary><div class=\"pce-acc\"><p>It prepares the same product data in the format required by each marketplace, with marketplace-specific categories, titles and mandatory fields, and automatically keeps it up to date.<\/p><\/div><\/details>\n<details><summary>Does a PIM system replace the shop backend?<\/summary><div class=\"pce-acc\"><p>No. Orders, customers, promotions and presentation are still managed in the shop backend. Product content, however, is managed in the PIM system instead and passed from there to the shop.<\/p><\/div><\/details>\n<details><summary>Can a PIM system generate AI product copy?<\/summary><div class=\"pce-acc\"><p>Many PIM systems now offer AI capabilities for copywriting, translation and classification. Good results require complete product attributes, clear guidelines for each channel and an approval workflow.<\/p><\/div><\/details>\n<details><summary>How much does a PIM system for an online shop cost?<\/summary><div class=\"pce-acc\"><p>In addition to licence or subscription fees, there are costs for setup, shop integration, data migration and ongoing internal maintenance. For an overview, see <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-implementation-costs\/\">PIM implementation &amp; costs<\/a>.<\/p><\/div><\/details>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-967a7e7 elementor-widget elementor-widget-html\" data-id=\"967a7e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Does an online shop need a PIM system?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not necessarily. But with several thousand products, many variants, multiple languages or channels, managing product data in the shop or in Excel becomes prone to errors. At that point, a PIM system is worth considering as a single source of truth.\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between a PIM system and an e-commerce platform?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The e-commerce platform handles sales: shopping cart, checkout, prices and customer accounts. The PIM system manages product content and supplies it to the shop and other channels, such as marketplaces, retailers and print.\"}},{\"@type\":\"Question\",\"name\":\"Which e-commerce platforms can be connected?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Popular platforms such as Shopware, Shopify, Adobe Commerce, Salesforce Commerce Cloud or SAP Commerce. Many PIM vendors provide ready-made connectors. Otherwise, the connection is established via an API or an integration platform.\"}},{\"@type\":\"Question\",\"name\":\"How does a PIM system help with marketplaces?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It prepares the same product data in the format required by each marketplace, with marketplace-specific categories, titles and mandatory fields, and automatically keeps it up to date.\"}},{\"@type\":\"Question\",\"name\":\"Does a PIM system replace the shop backend?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Orders, customers, promotions and presentation are still managed in the shop backend. Product content, however, is managed in the PIM system instead and passed from there to the shop.\"}},{\"@type\":\"Question\",\"name\":\"Can a PIM system generate AI product copy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Many PIM systems now offer AI capabilities for copywriting, translation and classification. 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For an overview, see PIM implementation & costs.\"}}]}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32a138 elementor-widget elementor-widget-html\" data-id=\"d32a138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pce\"><div class=\"pce-final\">\n<p style=\"margin:0 0 8px;font-size:22px;font-weight:600;color:#2F3438;line-height:1.35\">Is your product data ready for your shop, marketplaces and AI agents?<\/p>\n<p>We provide an independent assessment of how well your data model, processes and systems serve your channels today.<\/p>\n<p style=\"margin:18px 0 0\"><a class=\"pce-btn2\" href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;font-size:15px\">Learn more about our <a href=\"https:\/\/www.pim-consultants.com\/en\/e-commerce-consulting-and-comparison\/\">e-commerce consulting<\/a>, start by completing the free <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> or <a href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">contact<\/a> us directly.<\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4c4f7d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4c4f7d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de7d697\" data-id=\"de7d697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-496390c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"496390c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719f65c elementor-widget elementor-widget-heading\" data-id=\"719f65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91bd047 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91bd047\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0812af\" data-id=\"f0812af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-354f9aa elementor-widget elementor-widget-heading\" data-id=\"354f9aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Have any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-854c688 elementor-widget elementor-widget-heading\" data-id=\"854c688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We are happy to advise you.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa39bf elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"4aa39bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PIM for ecommerce PIM for e-commerce: product data as a success factor In brief: A PIM supplies online stores, marketplaces and feeds with complete, consistent product data from a single source. This improves discoverability and conversion, reduces returns and gets new products online faster. 1 sourcefor online stores, marketplaces, feeds and print 4 criteriacomplete, consistent, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15147","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15147"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15147\/revisions"}],"predecessor-version":[{"id":15284,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15147\/revisions\/15284"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}