{"id":15185,"date":"2022-04-12T18:37:11","date_gmt":"2022-04-12T16:37:11","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/content-management-system-cms\/"},"modified":"2026-10-21T20:17:36","modified_gmt":"2026-10-21T18:17:36","slug":"content-management-system-cms","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/content-management-system-cms\/","title":{"rendered":"Content Management System (CMS)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15185\" class=\"elementor elementor-15185 elementor-4521\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Content Management System (CMS)<\/strong> is used to create, edit and publish content for websites and other digital channels. Typical content includes pages, blog posts, landing pages, images and menus. Well-known examples include WordPress, TYPO3 and Drupal, as well as headless CMS platforms such as Contentful and Storyblok.<\/p>\n<h2>CMS and PIM: which does what?<\/h2>\n<p>A CMS primarily manages semi-structured content: body text, images and page layouts. A <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/pim\/\">PIM<\/a> manages structured product data with defined attributes, variants and categories. The two complement each other. On an online shop&#8217;s product page, technical specifications and product images typically come from the PIM, while buying guides, campaign banners and the page structure come from the CMS.<\/p>\n<p>Problems arise when product data is also maintained in the CMS. This creates two versions, and changes in the PIM do not reach the website. A better approach is to connect the CMS to the PIM via an interface or plugin.<\/p>\n<h2>Headless CMS<\/h2>\n<p>A headless CMS delivers content exclusively via an API, leaving presentation to the frontend. Combined with a PIM that also delivers data via APIs, this creates a flexible architecture for multiple channels, from online shops to apps.<\/p>\n<p><strong>See also:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/enterprise-content-management-ecm\/\">ECM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/cross-media-publishing-cmp-systems\/\">Cross-Media Publishing<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/channels\/\">Channels<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/headless-commerce-pim-warum-eine-api-first-strategie-strukturierte-daten-braucht\/\">Headless Commerce and PIM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-for-ecommerce\/\">PIM for E-Commerce<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3c1d7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"8f3c1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Management System (CMS)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-624e0e5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"624e0e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eec58fc\" data-id=\"eec58fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dc23b2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1dc23b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f20f5 elementor-widget elementor-widget-heading\" data-id=\"58f20f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-076d75d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"076d75d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfcfe3\" data-id=\"2cfcfe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0068dd elementor-widget elementor-widget-heading\" data-id=\"c0068dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227f779 elementor-widget elementor-widget-heading\" data-id=\"227f779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We would be happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8c5bd elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"0f8c5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PIM Consultants A Content Management System (CMS) is used to create, edit and publish content for websites and other digital channels. Typical content includes pages, blog posts, landing pages, images and menus. Well-known examples include WordPress, TYPO3 and Drupal, as well as headless CMS platforms such as Contentful and Storyblok. CMS and PIM: which does [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15185","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15185"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15185\/revisions"}],"predecessor-version":[{"id":15301,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15185\/revisions\/15301"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}