{"id":15197,"date":"2022-04-13T11:14:37","date_gmt":"2022-04-13T09:14:37","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/digital-asset-management-dam\/"},"modified":"2026-10-21T20:17:47","modified_gmt":"2026-10-21T18:17:47","slug":"digital-asset-management-dam","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/","title":{"rendered":"Digital Asset Management (DAM)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15197\" class=\"elementor elementor-15197 elementor-4681\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital Asset Management (DAM)<\/strong> is the more widely used term for what is often called <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-asset-management-mam\/\">Media Asset Management (MAM)<\/a> in the PIM context: the centralized management of digital files such as images, videos, graphics, PDFs and 3D models, along with their metadata.<\/p>\n<h2>Why companies use a DAM system<\/h2>\n<p>A DAM system is primarily a tool for marketing and communications. It ensures that everyone involved, including internal teams, agencies, sales partners and retailers, works with up-to-date, approved files. Typical features include:<\/p>\n<ul>\n<li>Search using keywords, metadata and, increasingly, automated image recognition<\/li>\n<li>Management of usage rights and license terms<\/li>\n<li>Approval workflows for new visuals<\/li>\n<li>Automatic conversion to the formats required by each channel<\/li>\n<li>Portals or sharing links for external partners<\/li>\n<\/ul>\n<h2>DAM and PIM working together<\/h2>\n<p>PIM and DAM share the workload: the PIM system handles products and their attributes, while the DAM system handles files and their usage rights. The two are usually linked via the item number. Many PIM systems come with integrated DAM capabilities, and some vendors specialize in this combination. Whether a separate DAM system is needed depends on how many assets unrelated to products need to be managed and how important rights management is.<\/p>\n<p><strong>See also:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-asset-management-mam\/\">MAM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-media-assets\/\">Media \/ Media Assets<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/document-management-systems-dms\/\">DMS<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/pim-dam-die-power-kombination-fuer-ihre-product-experience\/\">Combining PIM and DAM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/4allportal\/\">4ALLPORTAL<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9cb28 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"de9cb28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Asset Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-682c37a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"682c37a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7068bd\" data-id=\"d7068bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37af351 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"37af351\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e101de0 elementor-widget elementor-widget-heading\" data-id=\"e101de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4a34c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4a34c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e89ef4e\" data-id=\"e89ef4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a6ae9 elementor-widget elementor-widget-heading\" data-id=\"05a6ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab41a4 elementor-widget elementor-widget-heading\" data-id=\"cab41a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69078f4 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"69078f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PIM Consultants Digital Asset Management (DAM) is the more widely used term for what is often called Media Asset Management (MAM) in the PIM context: the centralized management of digital files such as images, videos, graphics, PDFs and 3D models, along with their metadata. Why companies use a DAM system A DAM system is primarily [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15197","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15197"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15197\/revisions"}],"predecessor-version":[{"id":15307,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15197\/revisions\/15307"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}