{"id":15217,"date":"2022-04-13T11:40:42","date_gmt":"2022-04-13T09:40:42","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/channels\/"},"modified":"2026-10-21T20:18:01","modified_gmt":"2026-10-21T18:18:01","slug":"channels","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/channels\/","title":{"rendered":"Channels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15217\" class=\"elementor elementor-15217 elementor-4757\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a29b5 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"a2a29b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Channels<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In brief:<\/strong> Channels are all the routes through which product information reaches customers and partners: online shops, marketplaces, apps, catalogues, checkouts, dealer portals and, increasingly, AI assistants. A PIM system supplies every channel from a single data source.<\/p><h2>What types of channels are there?<\/h2>\n<ul>\n<li><strong>Owned digital channels:<\/strong> Website, online shop, app, customer portal.<\/li>\n<li><strong>Third-party digital channels:<\/strong> Marketplaces such as Amazon or Otto, retailers&#8217; online shops, price comparison sites, data pools.<\/li>\n<li><strong>Print:<\/strong> Catalogues, price lists, data sheets and flyers.<\/li>\n<li><strong>In person:<\/strong> Stores, point-of-sale systems, electronic shelf labels, field sales.<\/li>\n<li><strong>Machines and AI:<\/strong> Interfaces, feeds and AI agents that query product data directly.<\/li>\n<\/ul>\n<h2>Why channels shape PIM<\/h2>\n<p>Each channel has its own requirements for fields, formats, image sizes, text lengths and languages. Without PIM, data is copied and adapted for each channel, leading to inconsistencies. A PIM system stores the data once and generates channel-specific outputs from it. This makes it possible to connect new channels with manageable effort.<\/p>\n<h2>Example<\/h2>\n<p>A tool manufacturer supplies information about the same cordless drill to its own online shop (long description, 10 images), Amazon (mandatory fields specified by Amazon), specialist retailers (BMEcat with ETIM attributes) and the print catalogue (short text, one cut-out image). In the PIM system, this is a single product with channel-specific text and media. For more on output, see <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-data-distribution\/\">Product Data Distribution<\/a>.<\/p><h2>See also<\/h2><ul><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-data-distribution\/\">Product Data Distribution<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/catalogues\/\">Catalogues<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/customer-experience\/\">Customer Experience<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-for-ecommerce\/\">PIM for E-Commerce<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/warum-pim-fuer-den-erfolg-auf-marktplaetzen-unverzichtbar-ist\/\">PIM and Marketplaces<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e5de9 elementor-widget elementor-widget-text-editor\" data-id=\"29e5de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"background:#F5F9FB;border-left:4px solid #0F6E99;padding:24px 28px;margin:8px 0;\">\n<p style=\"margin:0 0 8px;font-size:20px;font-weight:600;color:#2F3438;\">How well is your product data set up?<\/p>\n<p style=\"margin:0 0 20px;\">Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing where you stand with PIM and AI readiness.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\" style=\"display:inline-block;padding:14px 28px;background:#0F6E99;color:#FFFFFF;font-weight:600;text-decoration:none;border-radius:4px;\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;\">Or complete the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> first.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb76cd elementor-widget elementor-widget-html\" data-id=\"afb76cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Channels\",\"description\":\"Channels are all the routes through which product information reaches customers and partners: online shops, marketplaces, apps, catalogues, checkouts, dealer portals and, increasingly, AI assistants. A PIM system supplies every channel from a single data source.\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/kanale\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"PIM-Wiki\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7319454 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7319454\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c97fb53\" data-id=\"c97fb53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99f7ce4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"99f7ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71cc4c4 elementor-widget elementor-widget-heading\" data-id=\"71cc4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f122a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f122a67\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dead1ef\" data-id=\"dead1ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9ebb4 elementor-widget elementor-widget-heading\" data-id=\"8c9ebb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf7587 elementor-widget elementor-widget-heading\" data-id=\"6cf7587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We\u2019re happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05efbdc elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"05efbdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Channels PIM Consultants In brief: Channels are all the routes through which product information reaches customers and partners: online shops, marketplaces, apps, catalogues, checkouts, dealer portals and, increasingly, AI assistants. A PIM system supplies every channel from a single data source. What types of channels are there? Owned digital channels: Website, online shop, app, customer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15217","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15217"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15217\/revisions"}],"predecessor-version":[{"id":15317,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15217\/revisions\/15317"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}