{"id":15225,"date":"2022-04-14T08:42:43","date_gmt":"2022-04-14T06:42:43","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/long-tail\/"},"modified":"2026-10-21T20:18:12","modified_gmt":"2026-10-21T18:18:12","slug":"long-tail","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/long-tail\/","title":{"rendered":"Long Tail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15225\" class=\"elementor elementor-15225 elementor-4821\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-828780a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"828780a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Long Tail<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In brief:<\/strong> The long tail refers to the large number of niche products that sell infrequently on their own but often generate strong sales collectively. Online retailers can offer these ranges because they are not constrained by shelf space. Without PIM, maintaining so many items is rarely cost-effective.<\/p><h2>Understanding the long tail<\/h2>\n<p>The term was coined by Chris Anderson, who described in 2004 how online retailers generate revenue from large numbers of niche items. In physical retail, only frequently sold products justify their shelf space. Online, a retailer can offer tens of thousands of items, each purchased only a few times a year.<\/p>\n<h2>Why the long tail needs PIM<\/h2>\n<p>Niche items can only be found if their data is complete: customers search for specific attributes, standards or compatibility requirements. At the same time, the low revenue per item does not justify extensive manual maintenance. A PIM system addresses this through supplier imports, <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/inheritance\/\">inheritance<\/a>, bulk editing, validation rules and, increasingly, AI-powered enrichment.<\/p>\n<h2>Example<\/h2>\n<p>An online spare parts retailer carries 80.000 items, of which 70 percent sell fewer than ten times a year. Data sourced directly from manufacturers, consistent <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/classifications-product-classification-classes\/\">classifications<\/a> and automatically generated text keep maintenance effort per item low, while filters help customers find the right part.<\/p><h2>See also<\/h2><ul><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/managing-complexity\/\">Managing complexity<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/enrichment-enhancing-product-information\/\">Enrichment<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/data-providers\/\">Data suppliers<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/catalogues\/\">Catalogues<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-for-ecommerce\/\">PIM for e-commerce<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80936e1 elementor-widget elementor-widget-text-editor\" data-id=\"80936e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"background:#F5F9FB;border-left:4px solid #0F6E99;padding:24px 28px;margin:8px 0;\">\n<p style=\"margin:0 0 8px;font-size:20px;font-weight:600;color:#2F3438;\">How well is your product data set up?<\/p>\n<p style=\"margin:0 0 20px;\">Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing where you stand with PIM and AI.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\" style=\"display:inline-block;padding:14px 28px;background:#0F6E99;color:#FFFFFF;font-weight:600;text-decoration:none;border-radius:4px;\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;\">Or complete the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> first.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f91c4 elementor-widget elementor-widget-html\" data-id=\"31f91c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Long Tail\",\"description\":\"The long tail refers to the large number of niche products that sell infrequently on their own but often generate strong sales collectively. Online retailers can offer these ranges because they are not constrained by shelf space. Without PIM, maintaining so many items is rarely cost-effective.\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/long-tail\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"PIM-Wiki\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0fdbca elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0fdbca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b0def2\" data-id=\"4b0def2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7249e5d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7249e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da6c9bc elementor-widget elementor-widget-heading\" data-id=\"da6c9bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c48015 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c48015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c0dcb6\" data-id=\"2c0dcb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ac4f15 elementor-widget elementor-widget-heading\" data-id=\"9ac4f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b3a93 elementor-widget elementor-widget-heading\" data-id=\"29b3a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef8a97 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"0ef8a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Long Tail PIM Consultants In brief: The long tail refers to the large number of niche products that sell infrequently on their own but often generate strong sales collectively. Online retailers can offer these ranges because they are not constrained by shelf space. Without PIM, maintaining so many items is rarely cost-effective. Understanding the long [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15225","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15225"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15225\/revisions"}],"predecessor-version":[{"id":15321,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15225\/revisions\/15321"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}