{"id":15227,"date":"2022-04-14T08:45:01","date_gmt":"2022-04-14T06:45:01","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/master-data-management-mdm\/"},"modified":"2026-10-21T20:18:14","modified_gmt":"2026-10-21T18:18:14","slug":"master-data-management-mdm","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/master-data-management-mdm\/","title":{"rendered":"Master Data Management (MDM)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15227\" class=\"elementor elementor-15227 elementor-4826\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fffa323 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"fffa323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Master Data Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In brief:<\/strong> Master Data Management (MDM) provides a central, reliable repository for a company&#8217;s master data, such as customers, suppliers, materials, locations and products. PIM, by contrast, focuses on product data for marketing and sales.<\/p><h2>MDM and PIM: the difference<\/h2>\n<p>MDM typically supports multiple domains and focuses on data quality, duplicate detection and governance across many systems. It provides a \u201cgolden record\u201d, for example for each customer, shared by ERP, CRM and billing systems. A PIM system specialises in a single domain, the product, and offers capabilities that MDM rarely provides: managing marketing copy and translations, media management, variant logic and channel-specific output.<\/p>\n<h2>When do you need MDM, and when do you need PIM?<\/h2>\n<ul>\n<li><strong>PIM<\/strong>, when the main goal is to improve product presentation in online shops, catalogues and retailer channels.<\/li>\n<li><strong>MDM<\/strong>, when multiple data domains need to be harmonised across many systems, typically in large enterprises.<\/li>\n<li><strong>Both<\/strong>, when MDM manages the product master data and PIM enriches it for marketing and sales.<\/li>\n<\/ul>\n<p>Some vendors combine both in a single platform. The <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-vendors\/\">overview of PIM vendors<\/a> shows which systems cover MDM, PIM or both. The article <a href=\"https:\/\/www.pim-consultants.com\/pim-vs-mdm-was-ist-der-unterschied-und-was-brauchen-sie-wirklich\/\">PIM vs. MDM<\/a> compares the two approaches in detail.<\/p><h2>See also<\/h2><ul><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/pim\/\">PIM<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/erp-systems\/\">ERP systems<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/consolidation-consolidating-product-information\/\">Consolidation<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-data-quality\/\">Product data quality<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/pim-vs-mdm-was-ist-der-unterschied-und-was-brauchen-sie-wirklich\/\">PIM vs. MDM<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6cc5c elementor-widget elementor-widget-text-editor\" data-id=\"bb6cc5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"background:#F5F9FB;border-left:4px solid #0F6E99;padding:24px 28px;margin:8px 0;\">\n<p style=\"margin:0 0 8px;font-size:20px;font-weight:600;color:#2F3438;\">How well is your product data set up?<\/p>\n<p style=\"margin:0 0 20px;\">Our vendor-independent assessment evaluates your data model, governance, processes and systems, and shows how ready you are for PIM and AI.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\" style=\"display:inline-block;padding:14px 28px;background:#0F6E99;color:#FFFFFF;font-weight:600;text-decoration:none;border-radius:4px;\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;\">Or complete the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> first.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940e1d8 elementor-widget elementor-widget-html\" data-id=\"940e1d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Master Data Management (MDM)\",\"description\":\"Master Data Management (MDM) provides a central, reliable repository for a company's master data, such as customers, suppliers, materials, locations and products. PIM, by contrast, focuses on product data for marketing and sales.\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/master-data-management-mdm\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"PIM Wiki\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d47e91 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d47e91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7c16a8\" data-id=\"d7c16a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a21b1e5 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a21b1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6880623 elementor-widget elementor-widget-heading\" data-id=\"6880623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-198e9d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"198e9d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a9747\" data-id=\"39a9747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-199c5a7 elementor-widget elementor-widget-heading\" data-id=\"199c5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Do you have any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87d439 elementor-widget elementor-widget-heading\" data-id=\"e87d439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03aadde elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"03aadde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master Data Management PIM Consultants In brief: Master Data Management (MDM) provides a central, reliable repository for a company&#8217;s master data, such as customers, suppliers, materials, locations and products. PIM, by contrast, focuses on product data for marketing and sales. MDM and PIM: the difference MDM typically supports multiple domains and focuses on data quality, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15227","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15227"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15227\/revisions"}],"predecessor-version":[{"id":15322,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15227\/revisions\/15322"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}