{"id":15229,"date":"2022-04-14T08:46:54","date_gmt":"2022-04-14T06:46:54","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/media-asset-management-mam\/"},"modified":"2026-10-21T20:18:15","modified_gmt":"2026-10-21T18:18:15","slug":"media-asset-management-mam","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-asset-management-mam\/","title":{"rendered":"Media Asset Management \/ MAM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15229\" class=\"elementor elementor-15229 elementor-4834\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19ebe94 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"19ebe94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Media Asset Management \/ MAM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Media Asset Management (MAM)<\/strong> system manages images, videos, graphics, documents and other media files along with their metadata. In a PIM context, the focus is on product-related media: product photos, cut-out images, technical drawings, data sheets, assembly instructions and videos. The term is generally used interchangeably with <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">Digital Asset Management (DAM)<\/a>.<\/p>\n<h2>Typical features<\/h2>\n<ul>\n<li>File uploads and bulk imports<\/li>\n<li>Automatic assignment of media to products and categories, for example using the item number in the file name<\/li>\n<li>Automatic conversion of image sizes and formats for different channels such as online stores, marketplaces and print<\/li>\n<li>Metadata such as photographer, date taken, usage rights and licence expiry dates<\/li>\n<li>Version control to prevent outdated product images from being reused accidentally<\/li>\n<\/ul>\n<h2>MAM within PIM or as a standalone system?<\/h2>\n<p>Most PIM systems include basic MAM functionality that is sufficient for product images and data sheets. A standalone DAM is worth considering when marketing teams and agencies manage large volumes of media that are not directly linked to products, such as campaign visuals, corporate videos or trade show graphics, or when usage rights need to be tracked closely. In this case, the DAM is connected to the PIM via an interface, and the PIM simply references the files.<\/p>\n<p>For example, a furniture manufacturer maintains a sofa&#8217;s dimensions and materials in the PIM. Photos showing five fabric colours are stored in the DAM. The online store receives the product data from the PIM, along with links to the corresponding images at the right resolution.<\/p>\n<p><strong>See also:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">DAM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-media-assets\/\">Media \/ Media Assets<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/document-management-systems-dms\/\">DMS<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/pim-dam-die-power-kombination-fuer-ihre-product-experience\/\">Combining PIM and DAM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/4allportal\/\">4ALLPORTAL (PIM and DAM)<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3437e0b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3437e0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390fe5b\" data-id=\"390fe5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e50d1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"83e50d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973b4a5 elementor-widget elementor-widget-heading\" data-id=\"973b4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog &amp; News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f58d9cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f58d9cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4492cc4\" data-id=\"4492cc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d312b4c elementor-widget elementor-widget-heading\" data-id=\"d312b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5158c78 elementor-widget elementor-widget-heading\" data-id=\"5158c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We would be happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02ffce elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"f02ffce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media Asset Management \/ MAM PIM Consultants A Media Asset Management (MAM) system manages images, videos, graphics, documents and other media files along with their metadata. In a PIM context, the focus is on product-related media: product photos, cut-out images, technical drawings, data sheets, assembly instructions and videos. The term is generally used interchangeably with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15229","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15229"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15229\/revisions"}],"predecessor-version":[{"id":15323,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15229\/revisions\/15323"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}