{"id":15231,"date":"2022-04-14T08:48:55","date_gmt":"2022-04-14T06:48:55","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-wiki\/media-media-assets\/"},"modified":"2026-10-21T20:18:16","modified_gmt":"2026-10-21T18:18:16","slug":"media-media-assets","status":"publish","type":"page","link":"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-media-assets\/","title":{"rendered":"Media \/ Media Assets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15231\" class=\"elementor elementor-15231 elementor-4842\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e050581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e050581\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c98ccfa\" data-id=\"c98ccfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b5733 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"98b5733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Media \/ Media Assets<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2aa320 elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"e2aa320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/www.pim-consultants.com\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\"><span class=\"ha-breadcrumbs-home-icon\"><span class=\"fas fa-home\" aria-hidden=\"true\"><\/span><\/span>PIM Consultants<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00e39d3 elementor-widget elementor-widget-text-editor\" data-id=\"00e39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In brief:<\/strong> Media assets are all the media files associated with a product: photos, cut-out images, videos, 3D models, CAD drawings, data sheets and user manuals. They are usually stored in a media asset management or DAM system and linked to products in the PIM system.<\/p><h2>Types of media<\/h2>\n<ul>\n<li><strong>Images:<\/strong> Cut-out images, lifestyle images, detail shots, icons.<\/li>\n<li><strong>Videos and 3D:<\/strong> Product videos, 360-degree views, 3D and AR models.<\/li>\n<li><strong>Documents:<\/strong> Data sheets, instructions, certificates, safety data sheets.<\/li>\n<li><strong>Technical files:<\/strong> CAD models, drawings, BIM objects.<\/li>\n<\/ul>\n<h2>Media in PIM<\/h2>\n<p>The links are what matter: which image belongs to which <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/variants-items-and-skus\/\">variant<\/a>, which is the main image, and which data sheet applies to which country? The PIM system maintains these associations and delivers the right formats and sizes for each <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/channels\/\">channel<\/a>. The files themselves are stored either in a built-in media module or in a separate <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">DAM<\/a> system.<\/p>\n<h2>Example<\/h2>\n<p>A lighting manufacturer links each light fixture to a cut-out image, two lifestyle images, a data sheet for each language, a light distribution curve and a CE certificate. The online shop receives images in WebP format, the print catalogue receives high-resolution files, and specialist retailers receive a ZIP file containing all the documents. Find out more about how the systems work together in our article on <a href=\"https:\/\/www.pim-consultants.com\/pim-dam-die-power-kombination-fuer-ihre-product-experience\/\">PIM and DAM<\/a>.<\/p><h2>See also<\/h2><ul><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-asset-management-mam\/\">Media Asset Management (MAM)<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">Digital Asset Management (DAM)<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/document-management-systems-dms\/\">Document Management Systems (DMS)<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/product-information\/\">Product information<\/a><\/li><li><a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/channels\/\">Channels<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35581f6 elementor-widget elementor-widget-text-editor\" data-id=\"35581f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"background:#F5F9FB;border-left:4px solid #0F6E99;padding:24px 28px;margin:8px 0;\">\n<p style=\"margin:0 0 8px;font-size:20px;font-weight:600;color:#2F3438;\">How well is your product data set up?<\/p>\n<p style=\"margin:0 0 20px;\">Our vendor-independent assessment evaluates your data model, governance, processes and systems, showing how ready you are for PIM and AI.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.pim-consultants.com\/en\/agentic-readiness-assessment\/\" style=\"display:inline-block;padding:14px 28px;background:#0F6E99;color:#FFFFFF;font-weight:600;text-decoration:none;border-radius:4px;\">Request an assessment<\/a><\/p>\n<p style=\"margin:16px 0 0;\">Or complete the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-checklist\/\">PIM checklist<\/a> first.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ff53b elementor-widget elementor-widget-html\" data-id=\"71ff53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"DefinedTerm\",\"name\":\"Media \/ Media Assets\",\"description\":\"Media assets are all the media files associated with a product: photos, cut-out images, videos, 3D models, CAD drawings, data sheets and user manuals. They are usually stored in a media asset management or DAM system and linked to products in the PIM system.\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/medien-media-assets\/\",\"inDefinedTermSet\":{\"@type\":\"DefinedTermSet\",\"name\":\"PIM Wiki\",\"url\":\"https:\/\/www.pim-consultants.com\/pim-wiki\/\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04701db elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04701db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40aa813\" data-id=\"40aa813\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e13629 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0e13629\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">PIM KNOWLEDGE<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eead5d4 elementor-widget elementor-widget-heading\" data-id=\"eead5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Blog &amp; News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a3eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1a3eaf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ca321\" data-id=\"54ca321\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-506f494 elementor-widget elementor-widget-heading\" data-id=\"506f494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Have any questions?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0be8d elementor-widget elementor-widget-heading\" data-id=\"6b0be8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We\u2019re happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ab749 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"74ab749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Media \/ Media Assets PIM Consultants In brief: Media assets are all the media files associated with a product: photos, cut-out images, videos, 3D models, CAD drawings, data sheets and user manuals. They are usually stored in a media asset management or DAM system and linked to products in the PIM system. Types of media [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":15140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-15231","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=15231"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15231\/revisions"}],"predecessor-version":[{"id":15324,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15231\/revisions\/15324"}],"up":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pages\/15140"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=15231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}