{"id":18852,"date":"2025-08-06T10:54:00","date_gmt":"2025-08-06T08:54:00","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-dam-a-powerful-combination-for-your-product-experience\/"},"modified":"2026-10-27T19:48:24","modified_gmt":"2026-10-27T18:48:24","slug":"pim-dam-the-powerful-combination-for-your-product-experience","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/pim-dam-the-powerful-combination-for-your-product-experience\/","title":{"rendered":"PIM &amp; DAM: A Powerful Combination for Your Product Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18852\" class=\"elementor elementor-18852 elementor-13226\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d8a772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d8a772\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2375a659\" data-id=\"2375a659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d988001 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"3d988001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef11192 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">General<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8b8633 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7c8b8633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PIM &amp; DAM: A Powerful Combination for Your Product Experience<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-partstyle=\"nasa\" data-ha-partcolor=\"#6EC1E4\" data-ha-partopacity=\"\" data-ha-partdirection=\"bottom\" class=\"elementor-section elementor-top-section elementor-element elementor-element-627d151b ha-particle-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default ha-particle-adv-no\" data-id=\"627d151b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e10963c\" data-id=\"e10963c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14c8243 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"14c8243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1133\" height=\"495\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-DAM-Blog.jpg\" class=\"attachment-full size-full wp-image-18853\" alt=\"PIM &amp; DAM\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-DAM-Blog.jpg 1133w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-DAM-Blog-300x131.webp 300w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-DAM-Blog-1024x447.webp 1024w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-DAM-Blog-768x336.webp 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43fdfdcf elementor-widget elementor-widget-spacer\" data-id=\"43fdfdcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e117b04 elementor-widget elementor-widget-heading\" data-id=\"e117b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PIM &amp; DAM: Product Data and Media Belong Together<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710ce5ba elementor-widget elementor-widget-text-editor\" data-id=\"710ce5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Online, customers shop with their eyes first. In many companies, product data such as item numbers, prices and technical attributes is neatly organised in the PIM system. The associated images, videos and data sheets, however, are scattered across servers, cloud folders and hard drives in the marketing department.<\/p>\n<p>Digital Asset Management, or DAM, is designed to manage these media assets. A DAM system manages images and documents centrally, including versions, permissions and formats. PIM &#038; DAM complement each other: PIM describes the product, while DAM provides the associated media. Only when the two are connected do you have a complete data record that can be delivered to every channel without manual work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a02b0d elementor-widget elementor-widget-heading\" data-id=\"13a02b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why PIM and DAM Should Work Together<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b88b9f0 elementor-widget elementor-widget-text-editor\" data-id=\"1b88b9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A complete data record.<\/b> PIM is the source of truth for what a product is: descriptions, attributes and specifications. DAM is the source of truth for how it looks: images, videos and documents. Connected, the two provide a complete product record.<\/p>\n<p><b>Automatic matching.<\/b> Instead of uploading images to PIM one by one, the systems synchronise with each other. An approved photo is tagged with the item number in DAM and automatically appears against the correct product in PIM.<\/p>\n<p><b>The right format for every channel.<\/b> A DAM system stores the original image at full resolution and generates the variants each channel needs: a large JPEG for the online shop, a square image for the marketplace and a small WebP file for the app.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dceee44 elementor-widget elementor-widget-spacer\" data-id=\"5dceee44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4f3f7a elementor-widget elementor-widget-image\" data-id=\"7b4f3f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/08\/Project-Planning-Illustration.png\" class=\"attachment-large size-large wp-image-18854\" alt=\"Illustration of PIM and DAM integration\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/08\/Project-Planning-Illustration.png 999w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/08\/Project-Planning-Illustration-300x156.png 300w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/08\/Project-Planning-Illustration-768x400.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61c4cbb8 elementor-widget elementor-widget-spacer\" data-id=\"61c4cbb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f7873e elementor-widget elementor-widget-heading\" data-id=\"30f7873e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to Connect PIM and DAM<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55dee5a4 elementor-widget elementor-widget-text-editor\" data-id=\"55dee5a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Define responsibilities.<\/b> Decide which system is the source of truth for each area. Typically, PIM is responsible for product structure and information, while DAM handles media storage, versions and formats.<\/p>\n<p><b>Choose a shared identifier.<\/b> To link PIM and DAM, both systems need to use the same identifier, usually the item number or a unique product ID.<\/p>\n<p><b>Align workflows.<\/b> A typical workflow: a product is created in ERP and appears in PIM. At the same time, a placeholder for its image is created in DAM. Once marketing approves the photo, it is linked in PIM and the product can go live online.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb328e elementor-widget elementor-widget-spacer\" data-id=\"cfb328e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b820dc9 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"7b820dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cAround a third of marketing staff spend about three weeks a year searching for images, videos and other files.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Canto, Umfrage unter Marketing-Teams<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65587cf3 elementor-widget elementor-widget-spacer\" data-id=\"65587cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1278cf16 elementor-widget elementor-widget-heading\" data-id=\"1278cf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e9d1ac elementor-widget elementor-widget-text-editor\" data-id=\"11e9d1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without a connection to DAM, PIM remains incomplete. The technical data is there, but the images that sell products are missing or have to be added manually. Connecting PIM and DAM is therefore not a technical gimmick. It is the foundation for ensuring that the right product appears with the right image, in the right format, on every channel.<\/p>\n<p>Would you like to bring product data and media together? <a href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">Get in touch<\/a> and we will review your current workflows.<\/p>\n<p><strong>Further reading:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">DAM in the PIM Wiki<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/media-asset-management-mam\/\">Media Asset Management<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/4allportal\/\">4ALLPORTAL<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/laudertmediaport\/\">LaudertMediaPort<\/a><\/p>\n<h4>About the author<\/h4>\n<p><strong>Matthias Kant<\/strong> is Managing Director of Digitize! GmbH, the company behind PIM-Consultants. Previously, he worked in marketing for the Independent Aftermarket at Continental and as a project manager and partner at the Droege Group and KMC Marketing Consultants. Today, he provides manufacturers and retailers with vendor-neutral guidance on PIM selection and PIM implementation. <a href=\"https:\/\/www.pim-consultants.com\/en\/about-us\/\">More about the team<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3fe9e208 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fe9e208\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-770a06b0\" data-id=\"770a06b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3416d9a2 elementor-widget elementor-widget-heading\" data-id=\"3416d9a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share this post<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7250ffa7\" data-id=\"7250ffa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d5bc33 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"22d5bc33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-422435fd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"422435fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e6e2484\" data-id=\"6e6e2484\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6787c7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5f6787c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">More PIM Insights<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf6580a elementor-widget elementor-widget-heading\" data-id=\"5cf6580a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-286c493b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"286c493b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ac5d8e3\" data-id=\"2ac5d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-114d80f9 elementor-widget elementor-widget-heading\" data-id=\"114d80f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a618a2b elementor-widget elementor-widget-heading\" data-id=\"3a618a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are happy to advise you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751cd7ab elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"751cd7ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product data (PIM) and images (DAM) belong together. Integration is the key to automation and a seamless customer experience.<\/p>\n","protected":false},"author":4,"featured_media":18853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[],"branchenfokus":[],"bewertung":[],"preismodell":[],"lizenzmodell":[],"module":[],"funktionen":[],"installation":[],"unternehmensgroesse":[],"pim_systeme":[],"integrator_leistungen":[],"integrator_land":[],"partnerstatus":[],"class_list":["post-18852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/18852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=18852"}],"version-history":[{"count":1,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/18852\/revisions"}],"predecessor-version":[{"id":18855,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/18852\/revisions\/18855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media\/18853"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=18852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/categories?post=18852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/tags?post=18852"},{"taxonomy":"branchenfokus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/branchenfokus?post=18852"},{"taxonomy":"bewertung","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/bewertung?post=18852"},{"taxonomy":"preismodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/preismodell?post=18852"},{"taxonomy":"lizenzmodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/lizenzmodell?post=18852"},{"taxonomy":"module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/module?post=18852"},{"taxonomy":"funktionen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/funktionen?post=18852"},{"taxonomy":"installation","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/installation?post=18852"},{"taxonomy":"unternehmensgroesse","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/unternehmensgroesse?post=18852"},{"taxonomy":"pim_systeme","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pim_systeme?post=18852"},{"taxonomy":"integrator_leistungen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_leistungen?post=18852"},{"taxonomy":"integrator_land","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_land?post=18852"},{"taxonomy":"partnerstatus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/partnerstatus?post=18852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}