{"id":18860,"date":"2025-11-19T11:03:58","date_gmt":"2025-11-19T10:03:58","guid":{"rendered":"https:\/\/www.pim-consultants.com\/pim-vs-mdm-what-is-the-difference-and-what-do-you-really-need\/"},"modified":"2026-10-27T19:48:25","modified_gmt":"2026-10-27T18:48:25","slug":"pim-vs-mdm-what-is-the-difference-and-what-do-you-really-need","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/pim-vs-mdm-what-is-the-difference-and-what-do-you-really-need\/","title":{"rendered":"PIM vs. MDM: What Is the Difference, and What Do You Really Need?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18860\" class=\"elementor elementor-18860 elementor-13278\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ccbe1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ccbe1f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3ee240\" data-id=\"a3ee240\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292f75c3 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"292f75c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef11192 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">General<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602511d3 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"602511d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PIM vs. MDM: What Is the Difference, and What Do You Really Need?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-partstyle=\"nasa\" data-ha-partcolor=\"#6EC1E4\" data-ha-partopacity=\"\" data-ha-partdirection=\"bottom\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6df953 ha-particle-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default ha-particle-adv-no\" data-id=\"6d6df953\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62b41e9d\" data-id=\"62b41e9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70152b78 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"70152b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1133\" height=\"495\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-im-B2B.jpg\" class=\"attachment-full size-full wp-image-18864\" alt=\"PIM in B2B\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-im-B2B.jpg 1133w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-im-B2B-300x131.webp 300w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-im-B2B-1024x447.webp 1024w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-im-B2B-768x336.webp 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2139098e elementor-widget elementor-widget-spacer\" data-id=\"2139098e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790ede03 elementor-widget elementor-widget-heading\" data-id=\"790ede03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PIM vs. MDM: Two Systems, Two Roles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca076b6 elementor-widget elementor-widget-text-editor\" data-id=\"5ca076b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PIM and MDM are often mentioned together and just as often confused. Both promise a central source of data, but they operate at different levels and solve different problems. Choose the wrong system, and you end up with either an oversized project or a solution that does not help marketing and sales.<\/p>\n<p>Put simply, PIM vs. MDM comes down to this: PIM is the specialist for product data. It enriches that data for marketing and sales and distributes it to online stores, marketplaces and catalogs. MDM is the generalist for all master data. It creates a consistent record not just for products, but also for customers, suppliers and locations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c92b83c elementor-widget elementor-widget-heading\" data-id=\"1c92b83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What PIM Is For<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4274006e elementor-widget elementor-widget-text-editor\" data-id=\"4274006e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A PIM system belongs in the hands of product management, marketing and e-commerce teams. Its strengths:<\/p>\n<p><b>Enrichment:<\/b> text, images, videos and attributes for marketing.<\/p>\n<p><b>Adaptation:<\/b> tailored data for each market, language and target audience.<\/p>\n<p><b>Syndication:<\/b> connections to online stores, marketplaces and print catalogs.<\/p>\n<p><b>Collaboration:<\/b> team approval workflows for product content.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b91854d elementor-widget elementor-widget-spacer\" data-id=\"7b91854d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69dc7714 elementor-widget elementor-widget-image\" data-id=\"69dc7714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"618\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-MDM-Graphic-1024x791.png\" class=\"attachment-large size-large wp-image-18863\" alt=\"Graphic: The difference between PIM and MDM\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-MDM-Graphic-1024x791.png 1024w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-MDM-Graphic-300x232.png 300w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-MDM-Graphic-768x593.png 768w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-MDM-Graphic-1536x1187.png 1536w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2025\/11\/PIM-MDM-Graphic-2048x1583.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329512de elementor-widget elementor-widget-spacer\" data-id=\"329512de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7caa5041 elementor-widget elementor-widget-heading\" data-id=\"7caa5041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What MDM Is For<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6306f22 elementor-widget elementor-widget-text-editor\" data-id=\"6306f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An MDM system is a tool for company-wide data quality, often owned by IT or finance. Its strengths:<\/p>\n<p><b>Multiple domains:<\/b> customers, products, suppliers and locations in one system.<\/p>\n<p><b>Unique records:<\/b> no duplicate customers in CRM and ERP, with one valid version of each record.<\/p>\n<p><b>Reporting and compliance:<\/b> a reliable data foundation for analysis and regulatory requirements.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d7722 elementor-widget elementor-widget-heading\" data-id=\"33d7722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">When Do You Need PIM, MDM or Both?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d05b19 elementor-widget elementor-widget-text-editor\" data-id=\"9d05b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The decision depends on where your biggest pain points are today.<\/p>\n<p><b>PIM is the right fit when<\/b> product data is inconsistent, launching new products takes too long and online channels are not reliably supplied with data.<\/p>\n<p><b>MDM is the right fit when<\/b> customer and supplier data diverges across ERP, CRM and the supply chain, leading to errors in orders and reports.<\/p>\n<p>Many large enterprises use both. MDM provides the core product record, such as the global item number and legal product name. PIM takes that record, enriches it for marketing and sales, and publishes it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec58d96 elementor-widget elementor-widget-spacer\" data-id=\"3ec58d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257b2e6d elementor-widget elementor-widget-spacer\" data-id=\"257b2e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0221f7 elementor-widget elementor-widget-heading\" data-id=\"7b0221f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd39ada elementor-widget elementor-widget-text-editor\" data-id=\"1cd39ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PIM and MDM are not mutually exclusive; they serve different purposes. PIM delivers well-prepared product data to your channels quickly. MDM ensures that all master data is consistent across the company. For most companies facing challenges in e-commerce and marketing, PIM is the more pragmatic first step.<\/p>\n<h3>PIM vs. MDM: Examples from the Market<\/h3>\n<p>A look at the vendors shows how different the two approaches are. <a href=\"https:\/\/www.pim-consultants.com\/reltio\/\">Reltio<\/a> and <a href=\"https:\/\/www.pim-consultants.com\/stibo-systems\/\">Stibo Systems<\/a> are Master Data Management platforms that reconcile customer, supplier and product data across all systems. <a href=\"https:\/\/www.pim-consultants.com\/akeneo\/\">Akeneo<\/a> and <a href=\"https:\/\/www.pim-consultants.com\/plytix\/\">Plytix<\/a>, by contrast, are dedicated PIM systems. <a href=\"https:\/\/www.pim-consultants.com\/ablex\/\">ableX<\/a> combines both.<\/p>\n<p>Not sure whether your data challenge calls for PIM or MDM? <a href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">Get in touch<\/a>, and we will help define the scope of your project.<\/p>\n<p><strong>Further reading:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/master-data-management-mdm\/\">Master Data Management in the PIM Wiki<\/a><\/p>\n<h4>About the Author<\/h4>\n<p><strong>Matthias Kant<\/strong> is Managing Director of Digitize! GmbH, the company behind PIM-Consultants. Previously, he worked in marketing for the independent aftermarket at Continental and as a project manager and partner at the Droege Group and KMC Marketing Consultants. Today, he provides vendor-neutral advice to manufacturers and retailers on PIM selection and PIM implementation. <a href=\"https:\/\/www.pim-consultants.com\/en\/about-us\/\">More about the team<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b06889a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b06889a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c7b9011\" data-id=\"5c7b9011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cca5460 elementor-widget elementor-widget-heading\" data-id=\"3cca5460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Share this post<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-557b1d1b\" data-id=\"557b1d1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c4174 elementor-icon-list--layout-inline elementor-align-center elementor-tablet-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"74c4174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59e04120 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59e04120\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66fb68aa\" data-id=\"66fb68aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3ea34c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b3ea34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">More PIM Insights<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604edc0e elementor-widget elementor-widget-heading\" data-id=\"604edc0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">News &amp; Blog<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49962cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49962cb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcb4032\" data-id=\"fcb4032\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-704b66a3 elementor-widget elementor-widget-heading\" data-id=\"704b66a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have any questions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f90969 elementor-widget elementor-widget-heading\" data-id=\"19f90969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are happy to help.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c0db07 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"19c0db07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.pim-consultants.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PIM specializes in marketing and product data; MDM covers all master data (customers, products, suppliers). PIM solves your e-commerce challenges quickly and efficiently.<\/p>\n","protected":false},"author":4,"featured_media":18864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[],"branchenfokus":[],"bewertung":[],"preismodell":[],"lizenzmodell":[],"module":[],"funktionen":[],"installation":[],"unternehmensgroesse":[],"pim_systeme":[],"integrator_leistungen":[],"integrator_land":[],"partnerstatus":[],"class_list":["post-18860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/18860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=18860"}],"version-history":[{"count":1,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/18860\/revisions"}],"predecessor-version":[{"id":18865,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/18860\/revisions\/18865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media\/18864"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=18860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/categories?post=18860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/tags?post=18860"},{"taxonomy":"branchenfokus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/branchenfokus?post=18860"},{"taxonomy":"bewertung","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/bewertung?post=18860"},{"taxonomy":"preismodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/preismodell?post=18860"},{"taxonomy":"lizenzmodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/lizenzmodell?post=18860"},{"taxonomy":"module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/module?post=18860"},{"taxonomy":"funktionen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/funktionen?post=18860"},{"taxonomy":"installation","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/installation?post=18860"},{"taxonomy":"unternehmensgroesse","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/unternehmensgroesse?post=18860"},{"taxonomy":"pim_systeme","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pim_systeme?post=18860"},{"taxonomy":"integrator_leistungen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_leistungen?post=18860"},{"taxonomy":"integrator_land","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_land?post=18860"},{"taxonomy":"partnerstatus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/partnerstatus?post=18860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}