{"id":19367,"date":"2026-10-29T15:05:00","date_gmt":"2026-10-29T14:05:00","guid":{"rendered":"https:\/\/www.pim-consultants.com\/cloudinary\/"},"modified":"2026-10-29T19:02:16","modified_gmt":"2026-10-29T18:02:16","slug":"cloudinary","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/cloudinary\/","title":{"rendered":"Cloudinary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19367\" class=\"elementor elementor-19367 elementor-19176 elementor-bc-flex-widget\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63902b45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63902b45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-120f9dcc\" data-id=\"120f9dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9884cdc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9884cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cloudinary<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a8d4a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a8d4a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a8754f2\" data-id=\"4a8754f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e51bd6e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6e51bd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-cloudinary.png\" class=\"attachment-full size-full wp-image-19368\" alt=\"Cloudinary logo\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-cloudinary.png 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-cloudinary-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be939e5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"4be939e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Cloudinary<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cloudinary.com\/products\/digital_asset_management\" target=\"_blank\" rel=\"nofollow noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> cloudinary.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Founded:<\/b> 2012<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> San Jose, USA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected customers:<\/b> Zalando, adidas, Puma<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd5074 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6dd5074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34bde936\" data-id=\"34bde936\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a38ef3f elementor-widget elementor-widget-heading\" data-id=\"a38ef3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cloudinary profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441420cd elementor-widget elementor-widget-text-editor\" data-id=\"441420cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cloudinary is best known for automated image and video delivery in e-commerce. The provider also offers digital asset management through Cloudinary Assets.<\/p>\n<h3>Features<\/h3>\n<ul>\n<li>AI tagging and a taxonomy agent for metadata<\/li>\n<li>Multilingual search by description or image<\/li>\n<li>Workflows for review, rights, expiration and synchronisation with PIM and CMS<\/li>\n<li>Checks of partner and agency assets against brand guidelines<\/li>\n<li>Branded sharing portals<\/li>\n<li>Generative image editing<\/li>\n<li>Optimised delivery with AI cropping and format selection<\/li>\n<\/ul>\n<h3>Deployment and security<\/h3>\n<p>Cloudinary runs as SaaS on AWS; enterprise customers can choose to store data in the EEA. SOC 2 Type II and ISO 27001 are cited.<\/p>\n<h3>Integration with PIM and other systems<\/h3>\n<p>Cloudinary does not offer its own PIM. Listed PIM integrations include Akeneo, inriver and Syndigo, alongside commercetools, Shopify, Salesforce, SAP, Contentful and WordPress, among others.<\/p>\n<h3>Who Cloudinary is suited to<\/h3>\n<p>Cloudinary is aimed at development, marketing and e-commerce teams in sectors including media, retail and tourism.<\/p>\n<h3>Pricing<\/h3>\n<p>The DAM is available only in the Enterprise package with custom pricing; publicly listed plans for the image and video APIs start at US$0.<\/p>\n<h3>Ownership<\/h3>\n<p>Blackstone Growth invested more than US$100 million in February 2022 at a valuation of US$2 billion.<\/p>\n<p>You can find more providers in our overview of <a href=\"https:\/\/www.pim-consultants.com\/en\/dam-vendors\/\">DAM providers<\/a>. We explain how DAM and PIM work together under <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection<\/a>.<\/p>\n<h3>Sources<\/h3>\n<ul>\n<li><a href=\"https:\/\/cloudinary.com\/products\/digital_asset_management\" target=\"_blank\" rel=\"noopener\">Cloudinary: DAM<\/a><\/li>\n<li><a href=\"https:\/\/cloudinary.com\/about\" target=\"_blank\" rel=\"noopener\">Cloudinary: About<\/a><\/li>\n<li><a href=\"https:\/\/cloudinary.com\/pricing\" target=\"_blank\" rel=\"noopener\">Cloudinary: Pricing<\/a><\/li>\n<li><a href=\"https:\/\/cloudinary.com\/trust\" target=\"_blank\" rel=\"noopener\">Cloudinary: Trust<\/a><\/li>\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20220215005829\/en\/Blackstone-Growth-Invests-in-Cloudinary-Values-Media-Experience-Cloud-Leader-at-$2B\" target=\"_blank\" rel=\"noopener\">Business Wire: Blackstone Growth invests in Cloudinary<\/a><\/li>\n<\/ul>\n<p><em>As of 29 October 2026. Information based on the provider and the sources cited.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c73593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c73593\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61cfcc2a\" data-id=\"61cfcc2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77be4e7 pc-cta-w elementor-widget elementor-widget-html\" data-id=\"77be4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral DAM and PIM consulting<\/p><h3>Is Cloudinary right for your business?<\/h3><p>We provide a vendor-neutral comparison of Cloudinary with suitable DAM alternatives and assess how it works with your PIM, based on your requirements, system landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM criteria checklist<\/a><\/div><p class=\"pc-cta-o\">Then, depending on your needs: consulting session \u20ac199 per hour \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cloudinary is best known for automated image and video delivery in 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