{"id":19409,"date":"2026-10-29T17:44:43","date_gmt":"2026-10-29T16:44:43","guid":{"rendered":"https:\/\/www.pim-consultants.com\/brandfolder\/"},"modified":"2026-10-29T19:09:29","modified_gmt":"2026-10-29T18:09:29","slug":"brandfolder","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/brandfolder\/","title":{"rendered":"Brandfolder"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19409\" class=\"elementor elementor-19409 elementor-19220 elementor-bc-flex-widget\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63902b45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63902b45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-120f9dcc\" data-id=\"120f9dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9884cdc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9884cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brandfolder<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a8d4a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a8d4a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a8754f2\" data-id=\"4a8754f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e51bd6e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6e51bd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-brandfolder.png\" class=\"attachment-full size-full wp-image-19410\" alt=\"Brandfolder logo\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-brandfolder.png 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-brandfolder-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be939e5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"4be939e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Brandfolder, Inc. (a subsidiary of Smartsheet Inc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandfolder.com\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> brandfolder.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> Bellevue, USA (headquarters of Smartsheet Inc.; no office listed in Germany, Austria or Switzerland)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected customers:<\/b> Conga, Lyft, Kroger, Anheuser-Busch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd5074 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6dd5074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34bde936\" data-id=\"34bde936\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a38ef3f elementor-widget elementor-widget-heading\" data-id=\"a38ef3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brandfolder profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441420cd elementor-widget elementor-widget-text-editor\" data-id=\"441420cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Part of Smartsheet since 2020, Brandfolder offers digital asset management with Brandguide, portals and Content Automation. According to the company, more than 5,000 brands use the platform.<\/p>\n<h3>Features<\/h3>\n<ul>\n<li>AI auto-tagging on import, duplicate detection and people tagging<\/li>\n<li>Asset approval by administrators and comments during review<\/li>\n<li>Publication and expiry dates for assets<\/li>\n<li>Portals and Brandguide for brand guidelines<\/li>\n<li>Advanced Video Editor with transcoding, subtitles and clips<\/li>\n<li>Smart CDN and embed links with size and format adjustment<\/li>\n<li>Content Automation templates with design automation from Outfit<\/li>\n<\/ul>\n<h3>Hosting and security<\/h3>\n<p>Brandfolder is a cloud solution with storage in Google Cloud Storage at locations in the USA and Europe. Smartsheet lists SOC 2 Type 2 and compliance with ISO\/IEC 27001 for Brandfolder; TISAX is not mentioned.<\/p>\n<h3>Integration with PIM and other systems<\/h3>\n<p>Brandfolder does not list a PIM module; Salsify is listed as a PIM integration. Other integrations include Adobe Illustrator, InDesign and Photoshop, Microsoft Office, Figma, Canva, Sitecore, Contentful, Salesforce and Smartsheet. An open JSON REST API is also available.<\/p>\n<h3>Who Brandfolder is suited to<\/h3>\n<p>Brandfolder targets small and medium-sized businesses as well as large enterprises, including agencies and organisations in financial services, food and beverages, retail, sports, technology and tourism.<\/p>\n<h3>Pricing<\/h3>\n<p>Brandfolder does not publish prices; its pricing page lists Premium and Enterprise plans without amounts.<\/p>\n<h3>Ownership<\/h3>\n<p>Smartsheet acquired Brandfolder in September 2020 for US$155 million. In January 2025, Smartsheet was acquired by funds managed by Blackstone and Vista Equity Partners for approximately US$8.4 billion.<\/p>\n<p>Find more vendors in our overview of <a href=\"https:\/\/www.pim-consultants.com\/en\/dam-vendors\/\">DAM vendors<\/a>. We explain how DAM and PIM work together on our <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection<\/a> page.<\/p>\n<h3>Sources<\/h3>\n<ul>\n<li><a href=\"https:\/\/brandfolder.com\/legal\/\" target=\"_blank\" rel=\"noopener\">Brandfolder: Legal<\/a><\/li>\n<li><a href=\"https:\/\/www.smartsheet.com\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">Smartsheet: Privacy Notice (Data Controller)<\/a><\/li>\n<li><a href=\"https:\/\/help.smartsheet.com\/articles\/2482853-Brandfolder-Security\" target=\"_blank\" rel=\"noopener\">Smartsheet Help: Brandfolder Security<\/a><\/li>\n<li><a href=\"https:\/\/brandfolder.com\/product\/\" target=\"_blank\" rel=\"noopener\">Brandfolder: Features<\/a><\/li>\n<li><a href=\"https:\/\/brandfolder.com\/integrations\/\" target=\"_blank\" rel=\"noopener\">Brandfolder: Integrations<\/a><\/li>\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250121169669\/en\" target=\"_blank\" rel=\"noopener\">Business Wire: Blackstone and Vista acquire Smartsheet<\/a><\/li>\n<\/ul>\n<p><em>As of 29 October 2026. Information based on vendor statements and the sources cited.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c73593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c73593\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61cfcc2a\" data-id=\"61cfcc2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77be4e7 pc-cta-w elementor-widget elementor-widget-html\" data-id=\"77be4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral DAM and PIM consulting<\/p><h3>Is CELUM right for your business?<\/h3><p>We provide a vendor-neutral comparison of CELUM with suitable DAM alternatives and assess how it works with your PIM, taking into account your requirements, system landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM criteria checklist<\/a><\/div><p class=\"pc-cta-o\">Next steps, depending on your needs: consulting session \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Part of Smartsheet since 2020, Brandfolder offers digital asset management with Brandguide, portals and Content 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