{"id":19458,"date":"2026-10-29T19:15:53","date_gmt":"2026-10-29T18:15:53","guid":{"rendered":"https:\/\/www.pim-consultants.com\/optimizely-dam\/"},"modified":"2026-10-29T19:32:43","modified_gmt":"2026-10-29T18:32:43","slug":"optimizely-dam","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/optimizely-dam\/","title":{"rendered":"Optimizely DAM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19458\" class=\"elementor elementor-19458 elementor-19348 elementor-bc-flex-widget\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63902b45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63902b45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-120f9dcc\" data-id=\"120f9dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9884cdc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9884cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimizely DAM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a8d4a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a8d4a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a8754f2\" data-id=\"4a8754f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e51bd6e elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6e51bd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-optimizely-dam.png\" class=\"attachment-full size-full wp-image-19459\" alt=\"Optimizely DAM logo\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-optimizely-dam.png 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-dam-optimizely-dam-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be939e5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"4be939e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Optimizely GmbH<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimizely.com\/products\/asset-management\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> www.optimizely.com\/products\/asset-management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> New York, USA (German entity Optimizely GmbH and office in Berlin)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected customers:<\/b> Road Scholar, RAKBANK, BMC Software, CompTIA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd5074 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6dd5074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34bde936\" data-id=\"34bde936\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a38ef3f elementor-widget elementor-widget-heading\" data-id=\"a38ef3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimizely DAM profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441420cd elementor-widget elementor-widget-text-editor\" data-id=\"441420cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Optimizely DAM provides digital asset management within the Optimizely Content Marketing Platform (CMP), following the acquisition of Welcome in late 2021. It focuses on managing and reusing marketing content that can be connected to Optimizely CMS.<\/p>\n<h3>Features<\/h3>\n<ul>\n<li>AI-powered asset auto-tagging<\/li>\n<li>Asset-specific expiry dates with notifications 1 to 90 days in advance<\/li>\n<li>Workflows and reviews within the CMP&#8217;s campaign and task management environment<\/li>\n<li>Asset generation from a description<\/li>\n<li>Renditions, such as JPG and PNG from TIFF, with a focal point for each rendition<\/li>\n<li>Asset Picker for Optimizely CMS<\/li>\n<li>Single sign-on via Opti ID and an open REST API<\/li>\n<\/ul>\n<h3>Hosting and security<\/h3>\n<p>Optimizely states that optional EU data hosting in EU data centres is available (&quot;where applicable&quot;). Its compliance page lists SOC 2 Type 2 for the CMP; ISO 27001 and TISAX are listed there for other products (CMS and Campaign respectively).<\/p>\n<h3>Integration with PIM and other systems<\/h3>\n<p>Optimizely does not list a PIM module or PIM integrations for its DAM. The DAM can connect to Optimizely CMS 12 via an Asset Picker; according to the vendor, native integrations are also available for WordPress, Marketo, Salesforce and Veeva, among others.<\/p>\n<h3>Who Optimizely DAM is suited to<\/h3>\n<p>Optimizely DAM is aimed at marketing and content teams. Its product page lists Road Scholar, RAKBANK, BMC Software and CompTIA, and the vendor states that over 10,000 brands use the DAM.<\/p>\n<h3>Pricing<\/h3>\n<p>Optimizely does not publish prices. According to its Plans page, each plan is tailored individually; no free trial is mentioned.<\/p>\n<h3>Ownership<\/h3>\n<p>According to a press release dated 1 December 2021, Optimizely is privately held and a portfolio company of Insight Partners. The acquisition of Welcome was announced in the same month.<\/p>\n<p>You can find more vendors in our overview of <a href=\"https:\/\/www.pim-consultants.com\/en\/dam-vendors\/\">DAM vendors<\/a>. We explain how DAM and PIM work together under <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection<\/a>.<\/p>\n<h3>Sources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.optimizely.com\/de\/legal\/impressum\/\" target=\"_blank\" rel=\"noopener\">Optimizely: German legal notice<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/products\/asset-management\" target=\"_blank\" rel=\"noopener\">Optimizely: Digital Asset Management<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/plans\/\" target=\"_blank\" rel=\"noopener\">Optimizely: Plans<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/trust-center\/compliance\/\" target=\"_blank\" rel=\"noopener\">Optimizely: Compliance<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/trust-center\/optimizely-eu-data-privacy\" target=\"_blank\" rel=\"noopener\">Optimizely: EU data privacy<\/a><\/li>\n<li><a href=\"https:\/\/www.optimizely.com\/company\/press\/optimizely-to-acquire-welcome\" target=\"_blank\" rel=\"noopener\">Optimizely: Acquisition of Welcome<\/a><\/li>\n<\/ul>\n<p><em>As of 29 October 2026. Information based on vendor statements and the sources listed.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c73593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c73593\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61cfcc2a\" data-id=\"61cfcc2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77be4e7 pc-cta-w elementor-widget elementor-widget-html\" data-id=\"77be4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Independent DAM and PIM consulting<\/p><h3>Is CELUM right for your business?<\/h3><p>We provide an independent comparison of CELUM with suitable DAM alternatives and assess how it works with your PIM, based on your requirements, system landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM criteria checklist<\/a><\/div><p class=\"pc-cta-o\">Next steps, depending on your needs: one hour of consulting \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Optimizely DAM provides digital asset management within the Optimizely Content Marketing Platform (CMP), following the acquisition of Welcome in late 2021.<\/p>\n","protected":false},"author":4,"featured_media":19459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336],"tags":[],"branchenfokus":[],"bewertung":[],"preismodell":[],"lizenzmodell":[],"module":[],"funktionen":[],"installation":[],"unternehmensgroesse":[],"pim_systeme":[],"integrator_leistungen":[],"integrator_land":[],"partnerstatus":[],"dam_schwerpunkt":[299],"dam_module":[305,308,307,306],"dam_pim_anbindung":[324],"dam_datenstandort":[326],"anbieter_sitz":[331],"dam_betrieb":[332],"dam_kundengroesse":[335],"class_list":["post-19458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam-vendor","dam_schwerpunkt-marke-und-marketing","dam_module-freigabe-workflows-online-proofing","dam_module-generative-ki-bilder-varianten","dam_module-ki-verschlagwortung-visuelle-suche","dam_module-rechte-und-lizenzverwaltung","dam_pim_anbindung-offene-api","dam_datenstandort-eu","anbieter_sitz-nordamerika","dam_betrieb-saas","dam_kundengroesse-50-mio-e-umsatz"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=19458"}],"version-history":[{"count":1,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19458\/revisions"}],"predecessor-version":[{"id":19462,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19458\/revisions\/19462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media\/19459"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=19458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/categories?post=19458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/tags?post=19458"},{"taxonomy":"branchenfokus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/branchenfokus?post=19458"},{"taxonomy":"bewertung","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/bewertung?post=19458"},{"taxonomy":"preismodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/preismodell?post=19458"},{"taxonomy":"lizenzmodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/lizenzmodell?post=19458"},{"taxonomy":"module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/module?post=19458"},{"taxonomy":"funktionen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/funktionen?post=19458"},{"taxonomy":"installation","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/installation?post=19458"},{"taxonomy":"unternehmensgroesse","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/unternehmensgroesse?post=19458"},{"taxonomy":"pim_systeme","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pim_systeme?post=19458"},{"taxonomy":"integrator_leistungen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_leistungen?post=19458"},{"taxonomy":"integrator_land","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_land?post=19458"},{"taxonomy":"partnerstatus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/partnerstatus?post=19458"},{"taxonomy":"dam_schwerpunkt","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_schwerpunkt?post=19458"},{"taxonomy":"dam_module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_module?post=19458"},{"taxonomy":"dam_pim_anbindung","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_pim_anbindung?post=19458"},{"taxonomy":"dam_datenstandort","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_datenstandort?post=19458"},{"taxonomy":"anbieter_sitz","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/anbieter_sitz?post=19458"},{"taxonomy":"dam_betrieb","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_betrieb?post=19458"},{"taxonomy":"dam_kundengroesse","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_kundengroesse?post=19458"}],"curies":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