{"id":19769,"date":"2022-08-02T15:04:56","date_gmt":"2022-08-02T13:04:56","guid":{"rendered":"https:\/\/www.pim-consultants.com\/mediacockpit\/"},"modified":"2026-10-30T05:49:48","modified_gmt":"2026-10-30T04:49:48","slug":"mediacockpit","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/mediacockpit\/","title":{"rendered":"Mediacockpit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19769\" class=\"elementor elementor-19769 elementor-8502\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3634fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3634fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdff600\" data-id=\"6cdff600\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bea175 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"20bea175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mediacockpit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45b6b08d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45b6b08d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-483d88a9\" data-id=\"483d88a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e58ab7f elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7e58ab7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2022\/08\/PIM-Anbieter-BERTSCH-INNOVATION.jpg\" class=\"attachment-full size-full wp-image-19770\" alt=\"\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2022\/08\/PIM-Anbieter-BERTSCH-INNOVATION.jpg 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2022\/08\/PIM-Anbieter-BERTSCH-INNOVATION-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e29d09 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"28e29d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Bertsch Innovation GmbH <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bertschinnovation.com\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> bertschinnovation.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Founded:<\/b> 1999<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> Stuttgart, Germany<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected clients:<\/b> K\u00e4rcher, Bosch, Assa Abloy, Mercedes-Benz<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ba4d8 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"c4ba4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21e5c7b\" data-id=\"21e5c7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc8e65f elementor-widget elementor-widget-heading\" data-id=\"6bc8e65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mediacockpit by Bertsch Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb09f elementor-widget elementor-widget-text-editor\" data-id=\"3fb09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mediacockpit is the PIM and DAM platform from Stuttgart-based Bertsch Innovation GmbH. The company was founded in 1999. Its clients include K\u00e4rcher, Bosch, ASSA ABLOY and Mercedes-Benz.<\/p>\n<h3>Mediacockpit features<\/h3>\n<p>Mediacockpit provides a central database for product information and master data. Product data is created, enriched and structured there. The system manages translations of product descriptions as well as the modelling of products and their relationships. Recurring tasks can be automated through workflows, reducing manual work for business teams. Interfaces connect Mediacockpit to ERP, e-commerce and other systems.<\/p>\n<h3>A dedicated version for the automotive aftermarket<\/h3>\n<p>For the automotive aftermarket, Bertsch Innovation has developed a dedicated version of Mediacockpit, which continues to be developed separately as Automotive PIM. It is designed to validate manufacturers&#8217; product data and deliver it to all data recipients across the industry. Bertsch also offers e-proCAT, a solution for electronic B2B catalogues.<\/p>\n<h3>Who Mediacockpit is suited to<\/h3>\n<p>Its reference clients are large manufacturers managing numerous variants, languages and markets. That is what Mediacockpit is built for. The combination of PIM and media management in a single platform is also worth considering. During selection, check how translation processes are integrated and how dealers and subsidiaries access the data.<\/p>\n<p>Comparisons: <a href=\"https:\/\/www.pim-consultants.com\/automotive-pim-vergleich\/\">Automotive PIM comparison<\/a><\/p>\n<p><strong>Mediacockpit integrators:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/gaficon\/\">GAFICON<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/pim-integratoren\/mediacockpit\/\">All Mediacockpit integrators<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e37347 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"35e37347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<i>\"Perfect product content. Greater customer satisfaction. Better business results.\"<\/i>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Mediacockpit<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4a05b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b4a05b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a0b3e8\" data-id=\"50a0b3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c35c6b pc-cta-w elementor-widget elementor-widget-html\" data-id=\"6c35c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral PIM consulting<\/p><h3>Is Mediacockpit right for your business?<\/h3><p>We provide a vendor-neutral comparison of Mediacockpit and suitable alternatives, tailored to your requirements, IT landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM criteria checklist<\/a><\/div><p class=\"pc-cta-o\">Next steps, depending on your needs: Consulting session \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mediacockpit by Bertsch Innovation combines PIM and DAM, with a dedicated version for the automotive sector.<\/p>\n","protected":false},"author":4,"featured_media":19770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[338,339],"tags":[],"branchenfokus":[59,60,61,62,63,68,72],"bewertung":[73,98],"preismodell":[165],"lizenzmodell":[80,79],"module":[81,83,82],"funktionen":[86,87,88,89,90,174,173,170,91,92,168],"installation":[95],"unternehmensgroesse":[97,100],"pim_systeme":[],"integrator_leistungen":[],"integrator_land":[],"partnerstatus":[],"dam_schwerpunkt":[300],"dam_module":[305,308,307,314,311],"dam_pim_anbindung":[316,324],"dam_datenstandort":[],"anbieter_sitz":[329],"dam_betrieb":[333,332],"dam_kundengroesse":[335],"dam_systeme":[],"class_list":["post-19769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pim-vendors","category-dam-and-pim","branchenfokus-automotive","branchenfokus-baugewerbe-gebaudetechnik","branchenfokus-branchenubergreifend","branchenfokus-chemie-kunststoffe","branchenfokus-elektronik","branchenfokus-maschinenbau","branchenfokus-werkzeuge-diy","bewertung-von-pim-consultants-gepruft","bewertung-von-tgoa-gepruft","preismodell-auf-anfrage-enterprise-preise","lizenzmodell-on-premises","lizenzmodell-saas","module-digital-asset-management-dam","module-product-experience-management-pxm","module-product-information-management-pim","funktionen-datenmodellierung","funktionen-datenqualitatskontrolle","funktionen-drittanbieter-integration","funktionen-katalogisierung","funktionen-kategorisierung","funktionen-ki-funktionen-mcp-server","funktionen-print-publishing","funktionen-sprachen-uebersetzung","funktionen-suchen-und-filtern","funktionen-versionskontrolle","funktionen-workflow-modellierung","installation-durch-den-hersteller","unternehmensgroesse-50-mio-e","unternehmensgroesse-50-mio-e-2","dam_schwerpunkt-produktmedien-und-e-commerce","dam_module-freigabe-workflows-online-proofing","dam_module-generative-ki-bilder-varianten","dam_module-ki-verschlagwortung-visuelle-suche","dam_module-plug-ins-adobe-microsoft-figma","dam_module-videoverarbeitung","dam_pim_anbindung-eigenes-pim-modul","dam_pim_anbindung-offene-api","anbieter_sitz-dach","dam_betrieb-on-premise","dam_betrieb-saas","dam_kundengroesse-ueber-50-mio-euro-umsatz"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=19769"}],"version-history":[{"count":2,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19769\/revisions"}],"predecessor-version":[{"id":20520,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19769\/revisions\/20520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media\/19770"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=19769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/categories?post=19769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/tags?post=19769"},{"taxonomy":"branchenfokus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/branchenfokus?post=19769"},{"taxonomy":"bewertung","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/bewertung?post=19769"},{"taxonomy":"preismodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/preismodell?post=19769"},{"taxonomy":"lizenzmodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/lizenzmodell?post=19769"},{"taxonomy":"module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/module?post=19769"},{"taxonomy":"funktionen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/funktionen?post=19769"},{"taxonomy":"installation","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/installation?post=19769"},{"taxonomy":"unternehmensgroesse","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/unternehmensgroesse?post=19769"},{"taxonomy":"pim_systeme","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pim_systeme?post=19769"},{"taxonomy":"integrator_leistungen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_leistungen?post=19769"},{"taxonomy":"integrator_land","embedda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