{"id":19895,"date":"2022-08-02T11:52:09","date_gmt":"2022-08-02T09:52:09","guid":{"rendered":"https:\/\/www.pim-consultants.com\/contentserv\/"},"modified":"2026-10-30T08:03:39","modified_gmt":"2026-10-30T07:03:39","slug":"contentserv","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/contentserv\/","title":{"rendered":"Contentserv"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19895\" class=\"elementor elementor-19895 elementor-8253\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e4123e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e4123e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43dc10ea\" data-id=\"43dc10ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5896642 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5896642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Contentserv<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20b2506e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20b2506e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e1c877d\" data-id=\"7e1c877d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aff9f7d elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4aff9f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2022\/08\/PIM-Anbieter-contentserv.jpg\" class=\"attachment-full size-full wp-image-19896\" alt=\"\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2022\/08\/PIM-Anbieter-contentserv.jpg 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2022\/08\/PIM-Anbieter-contentserv-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8f366e elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"3a8f366e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Contentserv GmbH<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.centricsoftware.com\/centric-pxm\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> www.centricsoftware.com\/centric-pxm<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Founded:<\/b> 2000<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> Ermatingen, Switzerland<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected customers:<\/b> Bauknecht, Belimo, Binder, Lacoste, Miele<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pim-consultants.com\/en\/centric-pxm\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Owner:<\/b> Centric Software (Dassault Syst\u00e8mes), platform now known as Centric PXM<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6441e24 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6441e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-508b5160\" data-id=\"508b5160\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b900f9 elementor-widget elementor-widget-heading\" data-id=\"b900f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contentserv, now Centric PXM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fef544 elementor-widget elementor-widget-text-editor\" data-id=\"4fef544\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contentserv has been part of Centric Software since 2025 and now forms the foundation of the Centric PXM platform.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Former name:<\/b> Contentserv<\/p>\n<p data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Current platform name:<\/b> Centric PXM<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Parent company:<\/b> Centric Software (Dassault Syst\u00e8mes)<\/p>\n<p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Category:<\/b> PIM, DAM, PXM (Product Experience Management)<\/p>\n<h3 data-path-to-node=\"7\">Contentserv: background and development<\/h3>\n<p data-path-to-node=\"8\">Contentserv, originally founded in Germany in 2000 and long one of the best-known independent Product Information Management (PIM) vendors, has undergone a major strategic transformation. In spring 2025, the company was acquired by <b data-path-to-node=\"8\" data-index-in-node=\"279\">Centric Software<\/b>, the market leader in Product Lifecycle Management (PLM) and a subsidiary of Dassault Syst\u00e8mes.<\/p>\n<p data-path-to-node=\"9\">Today, Contentserv&#8217;s established technology forms the foundation of the cloud-native <b data-path-to-node=\"9\" data-index-in-node=\"83\">Centric PXM platform<\/b>. The solution is therefore no longer positioned solely within the PIM market. Instead, it bridges the gap between product development (PLM) and bringing products to market across all digital touchpoints (PXM, Content Syndication and Digital Shelf Analytics).<\/p>\n<h3 data-path-to-node=\"10\">Target customers and industry focus<\/h3>\n<p data-path-to-node=\"11\">The system primarily targets upper mid-market businesses and large enterprises. Its core industries include retail, fast-moving consumer goods (FMCG), fashion, beauty, do-it-yourself (DIY) and manufacturing. It is ideal for companies with complex data structures, deep product assortments and international, multilingual multichannel strategies.<\/p>\n<h3 data-path-to-node=\"12\">Core capabilities of Centric PXM<\/h3>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">Comprehensive PXM approach:<\/b> The platform combines traditional PIM with Digital Asset Management (DAM).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">Syndication &amp; Digital Shelf Analytics:<\/b> The Centric ecosystem enables businesses not only to syndicate data to over 1,000 channels (online stores, marketplaces and social media), but also to monitor digital shelf performance (pricing, sentiment and visibility) in real time.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,2,0\"><b data-path-to-node=\"13,2,0\" data-index-in-node=\"0\">AI-powered automation:<\/b> Automated data enrichment, categorisation, translation and compliance checks significantly accelerate time to market.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,3,0\"><b data-path-to-node=\"13,3,0\" data-index-in-node=\"0\">End-to-end integration:<\/b> Integration into the Centric Software family creates a seamless flow of data from the initial product idea (Centric PLM) through pricing (Pricing &amp; Inventory) to the final customer experience.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Related topics:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-finder-which-pim-system-is-right-for-you\/\">PIM Finder<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-vendors\/\">PIM vendor overview<\/a><\/p>\n<p><strong>Alternatives:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/contentserv-alternativen\/\">Alternatives to Contentserv and Centric PXM compared<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4900dad5 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"4900dad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<i>\u201c\u26a0\ufe0f <b> A critical assessment: <\/b> Developments following the Centric acquisition\nWhile Contentserv's technological foundation is undeniably strong, the acquisition by Centric Software (and its resulting integration into the Dassault Syst\u00e8mes ecosystem) is currently causing considerable uncertainty and criticism in the market and among existing customers. Two aspects are attracting particular attention:\n<br> <br>\n<b> Software future &amp; roadmap: <\/b>As an independent PIM pioneer, Contentserv focused 100% of its development efforts on product data management. Under PLM giant Centric, many customers fear a strategic shift. The growing concern is that the PIM system could eventually be reduced to a mere appendage or \"add-on module\" of the dominant PLM suite. For companies seeking a strong, independent, standalone PIM without using other Centric products, this raises legitimate questions about long-term innovation and the priority given to dedicated PIM features on the future roadmap.\n<br><br>\n<b>Licensing policy &amp; cost structure:<\/b> Another major point of criticism concerns the significant changes in pricing and licensing policies since the acquisition. The trend is clearly towards more aggressive enterprise-level licensing metrics and packages. Many existing customers report drastic and insufficiently transparent price adjustments at contract renewal or forced migrations to new cloud models. This has dramatically raised the financial barrier to entry for traditional mid-market businesses, increasingly moving the system into the upper enterprise segment.\n<br><br>\n<b>The PIM-Consultants verdict<\/b>\nFrom a technology perspective, Contentserv's core remains one of the most powerful and flexible solutions on the market. Its integration into the Centric ecosystem creates a coherent overall offering for global enterprise customers already looking to closely integrate PLM and PIM.\n\nOur recommendation: anyone looking for a dedicated, independent PIM system should scrutinise the offering carefully at present. We strongly advise prospective customers to secure contractually binding commitments on the future product roadmap during the selection process and critically examine long-term licensing costs (Total Cost of Ownership). Mid-market companies now have significantly more agile alternatives available that offer greater cost transparency and a clearer \"PIM-first\" strategy. <\/i>\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">PIM-Consultants.com<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-361f8868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361f8868\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17ba53c1\" data-id=\"17ba53c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7573de pc-cta-w elementor-widget elementor-widget-html\" data-id=\"e7573de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral PIM consulting<\/p><h3>Is Contentserv right for your business?<\/h3><p>We provide a vendor-neutral comparison of Contentserv and suitable alternatives, tailored to your requirements, IT landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM selection checklist<\/a><\/div><p class=\"pc-cta-o\">Then, depending on your needs: consulting hour \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Contentserv (now part of Centric Software) offers a platform for product information and product 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