{"id":19997,"date":"2026-04-02T09:24:18","date_gmt":"2026-04-02T07:24:18","guid":{"rendered":"https:\/\/www.pim-consultants.com\/reltio\/"},"modified":"2026-10-30T02:01:48","modified_gmt":"2026-10-30T01:01:48","slug":"reltio","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/reltio\/","title":{"rendered":"Reltio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19997\" class=\"elementor elementor-19997 elementor-13506\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab77e4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ab77e4f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46bd24b6\" data-id=\"46bd24b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f012e9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"15f012e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reltio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-ha-partstyle=\"nasa\" data-ha-partcolor=\"#6EC1E4\" data-ha-partopacity=\"\" data-ha-partdirection=\"bottom\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41cf4ff1 ha-particle-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default ha-particle-adv-no\" data-id=\"41cf4ff1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58e949a6\" data-id=\"58e949a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c38ca3 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"74c38ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Reltio, Inc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.reltio.com\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> www.reltio.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Founded:<\/b> 2011<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> Redwood City, California, USA (European offices include London)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected clients:<\/b> Pfizer, AstraZeneca, Warner Bros, Uber, Radisson Hotel Group, Xerox, Empire Life<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Owner:<\/b> SAP (since May 2026)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-compass\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Focus:<\/b> Multidomain MDM, not a traditional PIM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1044031a\" data-id=\"1044031a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128b71f elementor-widget elementor-widget-heading\" data-id=\"128b71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reltio, an SAP company<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c30765d elementor-widget elementor-widget-text-editor\" data-id=\"2c30765d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reltio is a provider of cloud-based Master Data Management. Based in Redwood City, California, the company was founded in 2011 and has a European presence that includes an office in London. Reltio has been part of SAP since May 2026.<\/p>\n<h3>Reltio as a multidomain MDM platform<\/h3>\n<p>The platform is called \u201cConnected Data Platform\u201d. It brings together data from multiple sources, cleanses it and establishes relationships between records. To do this, Reltio uses a graph database and AI-powered matching rules. The result is a \u201cgolden record\u201d, a single, reconciled record for each customer, product, supplier or location.<\/p>\n<p>An important distinction: Reltio is not a traditional PIM. Marketing copy, images and syndication to online stores and catalogues are not its primary focus. Reltio operates a layer below, ensuring that master data is accurate across all domains. This is why many companies combine an MDM solution such as Reltio with a PIM.<\/p>\n<h3>Reltio following the SAP acquisition<\/h3>\n<p>SAP announced the acquisition in March 2026 and completed it on 7 May 2026. Reltio has since become part of SAP Business Data Cloud and is intended to prepare master data from SAP and non-SAP systems for AI agents. According to SAP, Reltio will also remain available as a standalone solution for the time being. Existing customers without an SAP landscape should nevertheless keep an eye on the roadmap and pricing developments.<\/p>\n<p>Our analysis: <a href=\"https:\/\/www.pim-consultants.com\/en\/strategic-analysis-of-the-sap-reltio-acquisition\/\">The SAP-Reltio Acquisition and the PIM Market<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2217c9 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"1b2217c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cWhere data chaos holds back your agility, we bring clarity and trust. Reltio unifies all your domains and countless sources into an intelligent, cloud-native golden record, helping you enter a new era of AI-powered innovation.\u201d \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa1e7d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fa1e7d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c611b09\" data-id=\"5c611b09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5356ea1 pc-cta-w elementor-widget elementor-widget-html\" data-id=\"5356ea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral PIM consulting<\/p><h3>Is Reltio right for your business?<\/h3><p>We provide a vendor-neutral comparison of Reltio and suitable alternatives, tailored to your requirements, system landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM criteria checklist<\/a><\/div><p class=\"pc-cta-o\">Then, as needed: One-hour consultation \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reltio is a cloud-based MDM platform and has been part of SAP since May 2026.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[338],"tags":[],"branchenfokus":[59,60,61,66,63,64,65,67,69,70,103,102],"bewertung":[73,98],"preismodell":[165],"lizenzmodell":[79],"module":[85,83,82],"funktionen":[175,86,87,94,88,89,90,174,91,92,93,168],"installation":[95],"unternehmensgroesse":[97],"pim_systeme":[],"integrator_leistungen":[],"integrator_land":[],"partnerstatus":[],"dam_schwerpunkt":[],"dam_module":[],"dam_pim_anbindung":[],"dam_datenstandort":[],"anbieter_sitz":[],"dam_betrieb":[],"dam_kundengroesse":[],"dam_systeme":[],"class_list":["post-19997","post","type-post","status-publish","format-standard","hentry","category-pim-vendors","branchenfokus-automotive","branchenfokus-baugewerbe-gebaudetechnik","branchenfokus-branchenubergreifend","branchenfokus-handel-commerce","branchenfokus-elektronik","branchenfokus-energie-versorgung","branchenfokus-finanzen-versicherungen","branchenfokus-konsumguter","branchenfokus-medien-verlage","branchenfokus-medizin-pharma","branchenfokus-reise-gastgewerbe","branchenfokus-technologie","bewertung-von-pim-consultants-gepruft","bewertung-von-tgoa-gepruft","preismodell-auf-anfrage-enterprise-preise","lizenzmodell-saas","module-master-data-management-mdm","module-product-experience-management-pxm","module-product-information-management-pim","funktionen-api-echtzeit-events","funktionen-datenmodellierung","funktionen-datenqualitatskontrolle","funktionen-dokumentation","funktionen-drittanbieter-integration","funktionen-katalogisierung","funktionen-kategorisierung","funktionen-ki-funktionen-mcp-server","funktionen-suchen-und-filtern","funktionen-versionskontrolle","funktionen-werkzeuge-fur-kollaboration","funktionen-workflow-modellierung","installation-durch-den-hersteller","unternehmensgroesse-50-mio-e"],"_links":{"self":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/comments?post=19997"}],"version-history":[{"count":1,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19997\/revisions"}],"predecessor-version":[{"id":19999,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/posts\/19997\/revisions\/19999"}],"wp:attachment":[{"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/media?parent=19997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/categories?post=19997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/tags?post=19997"},{"taxonomy":"branchenfokus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/branchenfokus?post=19997"},{"taxonomy":"bewertung","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/bewertung?post=19997"},{"taxonomy":"preismodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/preismodell?post=19997"},{"taxonomy":"lizenzmodell","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/lizenzmodell?post=19997"},{"taxonomy":"module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/module?post=19997"},{"taxonomy":"funktionen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/funktionen?post=19997"},{"taxonomy":"installation","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/installation?post=19997"},{"taxonomy":"unternehmensgroesse","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/unternehmensgroesse?post=19997"},{"taxonomy":"pim_systeme","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/pim_systeme?post=19997"},{"taxonomy":"integrator_leistungen","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_leistungen?post=19997"},{"taxonomy":"integrator_land","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/integrator_land?post=19997"},{"taxonomy":"partnerstatus","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/partnerstatus?post=19997"},{"taxonomy":"dam_schwerpunkt","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_schwerpunkt?post=19997"},{"taxonomy":"dam_module","embeddable":true,"href":"https:\/\/www.pim-consultants.com\/en\/wp-json\/wp\/v2\/dam_module?post=1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