{"id":20013,"date":"2026-10-15T23:29:02","date_gmt":"2026-10-15T21:29:02","guid":{"rendered":"https:\/\/www.pim-consultants.com\/censhare\/"},"modified":"2026-10-30T06:20:45","modified_gmt":"2026-10-30T05:20:45","slug":"censhare","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/censhare\/","title":{"rendered":"censhare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20013\" class=\"elementor elementor-20013 elementor-14228\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-380288d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"380288d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-113fc4b5\" data-id=\"113fc4b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480492ca elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"480492ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">censhare<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bb83522 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bb83522\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e38a4d6\" data-id=\"3e38a4d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c535b57 elementor-widget elementor-widget-image\" data-id=\"c535b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-censhare.png\" class=\"attachment-full size-full wp-image-20014\" alt=\"censhare logo\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-censhare.png 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-censhare-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c3df02 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"35c3df02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.censhare.com\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> censhare<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.censhare.com\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> www.censhare.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Founded:<\/b> 2002 (as Co-Ware AG)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> Munich, Germany<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Selected customers:<\/b> BMW, IKEA, McDonald's, REWE, Swiss Re<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-handshake\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Owner:<\/b> Entirely<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-compass\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Focus:<\/b> Content and DAM platform with PIM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f654 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"564f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-138ab303\" data-id=\"138ab303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f2770 elementor-widget elementor-widget-heading\" data-id=\"15f2770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">censhare: DAM, PIM and content on one platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f51636 elementor-widget elementor-widget-text-editor\" data-id=\"26f51636\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>censhare is a software vendor based in Munich that offers Digital Asset Management, Product Information Management and Content Management on a single platform. The company was founded in 2002 as Co-Ware and has operated under the name censhare since 2008. The platform is primarily used by major brands to manage images, text and product data for multiple channels and countries from a single source.<\/p>\n<h3>Ownership<\/h3>\n<p>censhare belongs to the Cologne-based DuMont Mediengruppe, which first invested in 2017 and acquired a majority stake in early 2019. Since July 2025, censhare has been part of Entirely AG, based in Baar, Switzerland, which brings together DuMont&#8217;s marketing software businesses. These also include MARMIND, ELAINE, Facelift and Epoq. Entirely&#8217;s CEO is former censhare CEO Tobias Ackermann. Read what this means for customers in <a href=\"https:\/\/www.pim-consultants.com\/censhare-entirely-dumont\/\">censhare under the Entirely umbrella<\/a>; further ownership changes are covered in the <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consolidation-2026\/\">PIM Consolidation Report 2026<\/a>.<\/p>\n<h3>Platform architecture<\/h3>\n<ul>\n<li><strong>DAM at the core:<\/strong> Images, videos, layouts and documents with rights management, version control and approvals.<\/li>\n<li><strong>PIM:<\/strong> Structured product data linked directly to the associated media and text.<\/li>\n<li><strong>Content Management:<\/strong> Content for web, print and other channels is generated from the same data.<\/li>\n<li><strong>Modular licensing:<\/strong> Companies choose the components they need, such as DAM and PIM only.<\/li>\n<\/ul>\n<h3>Strengths and limitations<\/h3>\n<p>censhare&#8217;s strength lies in the close integration of media, product data and publishing, from printed catalogues to online shops. This makes the platform attractive where marketing and product management work closely together and content is produced in many variants for different channels and languages. Companies primarily looking for a lean PIM for their online shop and marketplaces will often find a simpler solution in a specialist system.<\/p>\n<h3>Who censhare is suited to<\/h3>\n<p>censhare is suited to brands, retailers and manufacturers with extensive media libraries and international communications that want to run DAM and PIM on one platform. Customers in recent years have included BMW, IKEA, McDonald&#8217;s, REWE and Swiss Re. During selection, it is worth clearly defining how responsibilities will be divided between DAM and PIM. Read more in <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-dam-the-powerful-combination-for-your-product-experience\/\">Combining PIM and DAM<\/a>.<\/p>\n<p><strong>censhare integrators:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/aclevion\/\">aclevion<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/dotsource\/\">dotSource<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/emmet-software-labs\/\">Emmet Software Labs<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/gaficon\/\">GAFICON<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/msp\/\">MSP<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/savotex\/\">Savotex<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/pim-integratoren\/censhare\/\">All 7 censhare integrators<\/a><\/p>\n<p><strong>Related topics:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">Digital Asset Management (DAM)<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/cross-media-publishing-cmp-systems\/\">Cross-Media Publishing<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection<\/a><\/p>\n<p><strong>Alternatives:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/censhare-alternativen\/\">Alternatives to censhare compared<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-615f2240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"615f2240\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eac9822\" data-id=\"2eac9822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28754ae pc-cta-w elementor-widget elementor-widget-html\" data-id=\"28754ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral PIM consulting<\/p><h3>Is censhare right for your business?<\/h3><p>We provide a vendor-neutral comparison of censhare and suitable alternatives, tailored to your requirements, IT landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM requirements checklist<\/a><\/div><p class=\"pc-cta-o\">Next steps, depending on your needs: Consulting session \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Munich-based censhare combines Digital Asset Management, PIM and Content Management on a modular platform, primarily for brands with extensive media 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