{"id":20085,"date":"2026-10-16T15:59:19","date_gmt":"2026-10-16T13:59:19","guid":{"rendered":"https:\/\/www.pim-consultants.com\/canto-pim\/"},"modified":"2026-10-30T02:48:26","modified_gmt":"2026-10-30T01:48:26","slug":"canto-pim","status":"publish","type":"post","link":"https:\/\/www.pim-consultants.com\/en\/canto-pim\/","title":{"rendered":"Canto PIM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20085\" class=\"elementor elementor-20085 elementor-14351\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-380288d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"380288d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-113fc4b5\" data-id=\"113fc4b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-480492ca elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"480492ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Canto PIM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bb83522 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bb83522\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e38a4d6\" data-id=\"3e38a4d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c535b57 elementor-widget elementor-widget-image\" data-id=\"c535b57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"300\" src=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-canto.png\" class=\"attachment-large size-large wp-image-20086\" alt=\"Canto logo\" srcset=\"https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-canto.png 400w, https:\/\/www.pim-consultants.com\/wp-content\/uploads\/2026\/10\/logo-canto-300x225.webp 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c3df02 elementor-icon-list--layout-traditional elementor-list-item-link-full_width ha-has-bg-overlay elementor-widget elementor-widget-icon-list\" data-id=\"35c3df02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canto.com\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Company:<\/b> Canto<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.canto.com\/\" target=\"_blank\" rel=\"noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Website:<\/b> www.canto.com<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-rocket\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Founded:<\/b> 1990<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marker-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Headquarters:<\/b> San Francisco, USA, with an office in Berlin<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-compass\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Focus:<\/b> DAM provider with a PIM module (since 2024)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f654 elementor-align-justify elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"564f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a free initial consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-138ab303\" data-id=\"138ab303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f2770 elementor-widget elementor-widget-heading\" data-id=\"15f2770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Canto PIM profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f51636 elementor-widget elementor-widget-text-editor\" data-id=\"26f51636\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Canto has been an established Digital Asset Management provider for many years and has an office in Berlin. In December 2024, Canto launched its own PIM, shortly after acquiring DAM provider Image Relay. Canto PIM builds on its DAM: product data and media assets are held in one platform.<\/p>\n<h3>Features at a glance<\/h3>\n<ul>\n<li><strong>PIM:<\/strong> products, variants and attributes with no fixed upper limit.<\/li>\n<li><strong>DAM:<\/strong> Canto\u2019s established media asset management with permissions and approvals.<\/li>\n<li><strong>Output:<\/strong> consistent data and media assets for online stores, social media and partners.<\/li>\n<li><strong>Analytics:<\/strong> asset usage reports, SOC-2 certification.<\/li>\n<\/ul>\n<h3>Strengths and limitations<\/h3>\n<p>For companies already using Canto as their DAM, its PIM is a natural extension. Marketing teams can then work with images and product data in a single interface. However, the PIM is still new. Complex data models, classifications such as ETIM, supplier onboarding and print publishing should be tested in advance using your own data. We therefore classify Canto as a DAM provider with a PIM module, rather than a traditional PIM.<\/p>\n<h3>Who Canto PIM is suited to<\/h3>\n<p>Canto PIM suits brands with manageable product ranges where images and media assets take centre stage.<\/p>\n<p><strong>Related topics:<\/strong> <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-dam-the-powerful-combination-for-your-product-experience\/\">PIM and DAM<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-wiki\/digital-asset-management-dam\/\">DAM in the PIM Wiki<\/a> \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-selection\/\">PIM selection<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-615f2240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"615f2240\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eac9822\" data-id=\"2eac9822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0df2ece pc-cta-w elementor-widget elementor-widget-html\" data-id=\"0df2ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.pc-cta{background:#fff;border:1px solid #cfe8f3;box-shadow:0 4px 18px rgba(15,110,153,.08);font-style:normal;border-radius:16px;padding:28px 30px;margin:10px 0 30px;font-family:Poppins,sans-serif;color:#3c4248;text-align:left}.pc-cta *{font-style:normal!important}.pc-cta-k{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:#2f8fb8;margin:0 0 6px}.pc-cta h3{font-size:24px;line-height:1.3;font-weight:600;margin:0 0 10px;color:#3c4248}.pc-cta p{font-size:16px;line-height:1.65;margin:0 0 16px;color:#54595F}.pc-cta-b{display:flex;flex-wrap:wrap;gap:12px;margin:0 0 14px}.pc-cta-b a{display:inline-block;padding:13px 22px;border-radius:8px;font-size:16px;text-decoration:none!important;font-weight:500}.pc-cta-b a.p1{background:#6EC1E4;color:#fff!important}.pc-cta-b a.p2{border:1px solid #6EC1E4;color:#2f8fb8!important;background:#fff}.pc-cta p.pc-cta-o{font-size:14px;margin:0;color:#6b7176}.pc-cta-o a{color:#2f8fb8}@media (max-width:767px){.pc-cta{padding:22px 18px}.pc-cta h3{font-size:21px}.pc-cta-b{flex-direction:column}.pc-cta-b a{text-align:center}}<\/style><div class=\"pc-cta\"><p class=\"pc-cta-k\">Vendor-neutral PIM consulting<\/p><h3>Is Canto PIM right for your business?<\/h3><p>We provide a vendor-neutral comparison of Canto PIM and suitable alternatives, tailored to your requirements, IT landscape and budget. The initial consultation (30 minutes) is free.<\/p><div class=\"pc-cta-b\"><a class=\"p1\" href=\"https:\/\/meetings.hubspot.com\/matthias65\" target=\"_blank\" rel=\"noopener\">Book a free initial consultation<\/a><a class=\"p2\" href=\"https:\/\/www.pim-consultants.com\/en\/pim-evaluation-checklist\/\">Download the PIM criteria checklist<\/a><\/div><p class=\"pc-cta-o\">Next steps, depending on your needs: One hour of consulting \u20ac199 \u00b7 On-site selection workshop \u20ac1,800 \u00b7 Complete PIM selection \u20ac18,000 (excluding VAT) \u00b7 <a href=\"https:\/\/www.pim-consultants.com\/en\/pim-consulting-services-and-pricing\/\">Services and pricing<\/a><\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Canto PIM has added product data capabilities to Canto DAM since late 2024. 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