4ALLPORTAL
- Company: 4ALLPORTAL GmbH
- Website: www.4allportal.com
- Founded: 2001
- Owner: Main Capital Partners (majority stake since October 2026)
- Headquarters: Gütersloh, Germany
- Selected customers: CEWE, AFP Marketing, Energie 360°, TELE5
4ALLPORTAL by 4ALLPORTAL GmbH
4ALLPORTAL is a software vendor based in Gütersloh, founded in 2001. 4ALLPORTAL is best known for Digital Asset Management. Its PIM is a module within the same platform.
Since October 2026, software investor Main Capital Partners has held a majority stake in 4ALLPORTAL. The founders and management retain a stake, and Main plans further acquisitions. Find out more in our article Main Capital acquires 4ALLPORTAL.
DAM and PIM at 4ALLPORTAL
4ALLPORTAL organises product data in a media-neutral format and delivers it to the channels that need it: websites, apps, print, points of sale and marketplaces. With media assets and product data held in a single platform, images and documents can be linked directly to products. Workflows and data structures are configured for each company.
Who 4ALLPORTAL is suited to
Customers such as CEWE, Energie 360°, AFP Marketing and TELE 5 reflect its DAM focus: media companies and businesses with large volumes of images and videos. It is a good fit for companies that primarily need a DAM and also want to manage product data. Companies with highly complex technical product data should assess whether the PIM module can support their data model.
“We simplify and centralise what digitalisation has made complex. 4ALLPORTAL maps your data structures and workflows to best effect, helping you move into a new era of efficiency.”
Vendor-neutral PIM consulting
Is 4ALLPORTAL right for your company?
We provide a vendor-neutral comparison of 4ALLPORTAL and suitable alternatives, tailored to your requirements, IT landscape and budget. The initial consultation (30 minutes) is free.
Next steps, depending on your needs: one hour of consulting €199 · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing
