Frontify

Based in St. Gallen, Frontify brings together brand guidelines, digital asset management and templates in a single brand management platform. Its focus is on helping large organisations use content consistently in line with their brand.

Features

• Brand portal and digital brand guidelines
• Digital asset management
• Templates for on-brand content
• AI brand assistant
• Usage analytics
• MCP interface for AI applications
• User interface in twelve languages, including German

Hosting and security

Frontify runs as a SaaS solution on AWS, with data centres in Frankfurt and Northern Virginia. Enterprise customers can choose their region. Listed certifications and attestations include ISO 27001:2022, SOC 2 Type II and TISAX.

Integration with PIM and other systems

Frontify does not offer a PIM system. Listed integrations include Akeneo and Salsify, Adobe Creative Cloud, Adobe Experience Manager, Figma, Microsoft Office and SharePoint, Salesforce Marketing Cloud, Shopify and Canva.

Who Frontify is for

Frontify targets large brands and enterprise customers.

Pricing

There are no published list prices. Pricing is based on monthly active users, with Frontify providing a quote following a consultation.

Ownership

Frontify is venture capital-backed. Its most recent funding was a US$50 million Series C round in September 2021, led by Revaia.

Find more providers in our overview of DAM vendors. We explain how DAM and PIM work together on our PIM selection page.

Sources

• Frontify: Legal notice
• Frontify: Pricing
• Frontify: Security
• Frontify: Integrations
• Silicon Republic: Frontify Series C

As of 29 October 2026. Information based on the vendor’s statements and the sources listed.