Aprimo
- Company: Aprimo US LLC
- Website: www.aprimo.com
- Founded: 1998
- Headquarters: Indianapolis, USA
- Selected customers: Kimberly-Clark, Hachette Book Group, UNICEF Australia
Aprimo profile
US-based Aprimo offers Digital Asset Management as part of a content operations platform. In 2017, Aprimo acquired Belgian DAM vendor ADAM Software.
Features
- AI agents for briefing, metadata, review and variants
- Workflows for creation, review and approval
- Brand portals and brand guidelines
- Digital rights management and compliance checks
- Semantic search and AI-generated metadata
- Public links for delivery to web channels
- Content portfolio management
Deployment and security
Aprimo runs as SaaS and has documented SOC 2 Type II compliance. Aprimo does not list an office in the DACH region. Its European offices are in Amsterdam, Ghent and London.
Integration with PIM and other systems
Aprimo does not offer its own PIM. Connectors are available for Akeneo, Salsify and inriver, as well as Adobe Experience Manager, Contentful, Drupal, Adobe Creative Cloud, Salesforce, SAP ERP, Figma and Canva.
Who Aprimo is suited to
Aprimo targets enterprise customers in sectors including financial services, life sciences, manufacturing, consumer goods, retail and the public sector.
Pricing
Pricing is not publicly available.
Ownership
Aprimo has been owned by investment firm Marlin Equity Partners since 2016.
Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our guide to PIM selection.
Sources
As of 29 October 2026. Information based on vendor statements and the sources listed.
Vendor-neutral DAM and PIM consulting
Is Aprimo right for your business?
We provide a vendor-neutral comparison of Aprimo and suitable DAM alternatives, and assess integration with your PIM based on your requirements, system landscape and budget. The initial consultation (30 minutes) is free.
Then, depending on your needs: consulting at €199 per hour · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing
