Cloudinary

Cloudinary is best known for automated image and video delivery in e-commerce. The provider also offers digital asset management through Cloudinary Assets.

Features

• AI tagging and a taxonomy agent for metadata
• Multilingual search by description or image
• Workflows for review, rights, expiration and synchronisation with PIM and CMS
• Checks of partner and agency assets against brand guidelines
• Branded sharing portals
• Generative image editing
• Optimised delivery with AI cropping and format selection

Deployment and security

Cloudinary runs as SaaS on AWS; enterprise customers can choose to store data in the EEA. SOC 2 Type II and ISO 27001 are cited.

Integration with PIM and other systems

Cloudinary does not offer its own PIM. Listed PIM integrations include Akeneo, inriver and Syndigo, alongside commercetools, Shopify, Salesforce, SAP, Contentful and WordPress, among others.

Who Cloudinary is suited to

Cloudinary is aimed at development, marketing and e-commerce teams in sectors including media, retail and tourism.

Pricing

The DAM is available only in the Enterprise package with custom pricing; publicly listed plans for the image and video APIs start at US$0.

Ownership

Blackstone Growth invested more than US$100 million in February 2022 at a valuation of US$2 billion.

You can find more providers in our overview of DAM providers. We explain how DAM and PIM work together under PIM selection.

Sources

• Cloudinary: DAM
• Cloudinary: About
• Cloudinary: Pricing
• Cloudinary: Trust
• Business Wire: Blackstone Growth invests in Cloudinary

As of 29 October 2026. Information based on the provider and the sources cited.