Brandfolder
- Company: Brandfolder, Inc. (a subsidiary of Smartsheet Inc.)
- Website: brandfolder.com
- Headquarters: Bellevue, USA (headquarters of Smartsheet Inc.; no office listed in Germany, Austria or Switzerland)
- Selected customers: Conga, Lyft, Kroger, Anheuser-Busch
Brandfolder profile
Part of Smartsheet since 2020, Brandfolder offers digital asset management with Brandguide, portals and Content Automation. According to the company, more than 5,000 brands use the platform.
Features
- AI auto-tagging on import, duplicate detection and people tagging
- Asset approval by administrators and comments during review
- Publication and expiry dates for assets
- Portals and Brandguide for brand guidelines
- Advanced Video Editor with transcoding, subtitles and clips
- Smart CDN and embed links with size and format adjustment
- Content Automation templates with design automation from Outfit
Hosting and security
Brandfolder is a cloud solution with storage in Google Cloud Storage at locations in the USA and Europe. Smartsheet lists SOC 2 Type 2 and compliance with ISO/IEC 27001 for Brandfolder; TISAX is not mentioned.
Integration with PIM and other systems
Brandfolder does not list a PIM module; Salsify is listed as a PIM integration. Other integrations include Adobe Illustrator, InDesign and Photoshop, Microsoft Office, Figma, Canva, Sitecore, Contentful, Salesforce and Smartsheet. An open JSON REST API is also available.
Who Brandfolder is suited to
Brandfolder targets small and medium-sized businesses as well as large enterprises, including agencies and organisations in financial services, food and beverages, retail, sports, technology and tourism.
Pricing
Brandfolder does not publish prices; its pricing page lists Premium and Enterprise plans without amounts.
Ownership
Smartsheet acquired Brandfolder in September 2020 for US$155 million. In January 2025, Smartsheet was acquired by funds managed by Blackstone and Vista Equity Partners for approximately US$8.4 billion.
Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together on our PIM selection page.
Sources
- Brandfolder: Legal
- Smartsheet: Privacy Notice (Data Controller)
- Smartsheet Help: Brandfolder Security
- Brandfolder: Features
- Brandfolder: Integrations
- Business Wire: Blackstone and Vista acquire Smartsheet
As of 29 October 2026. Information based on vendor statements and the sources cited.
Vendor-neutral DAM and PIM consulting
Is CELUM right for your business?
We provide a vendor-neutral comparison of CELUM with suitable DAM alternatives and assess how it works with your PIM, taking into account your requirements, system landscape and budget. The initial consultation (30 minutes) is free.
Next steps, depending on your needs: consulting session €199 · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing
