Amplience

London-based Amplience offers a content platform for retailers, with CMS, DAM, Dynamic Media and Workforce products that can be licensed individually or together. Its focus is on enterprise commerce: managing and delivering images, videos and content across multiple markets and channels.

Features

• DAM for images, videos, product assets and Office files, with version history
• Dynamic Media: image transformation via URL parameters and delivery via CDN
• AI recognition of objects, faces and text during upload
• Automatic video subtitles in 37 languages
• Approval gates and permissions before publication
• Generative AI for new visuals and variants
• 3D formats (usdz, glb, gltf) and spin sets for static delivery

Operations and security

Amplience describes itself as a cloud-based platform. According to the vendor’s website, it runs on AWS and uses multi-CDN delivery via Akamai, Cloudflare and Fastly. Amplience does not specify hosting locations or certifications such as ISO 27001 or SOC 2 on the pages reviewed. Its privacy policy states that data is stored and processed in the USA, the EU and the United Kingdom.

Integration with PIM and other systems

Amplience does not offer its own PIM; its portfolio comprises CMS, DAM, Workforce and Dynamic Media. On its B2B page, Amplience lists integrations with Akeneo, Salsify, Pimberly and Bluestone. Its marketplace also lists BigCommerce, commercetools, Salesforce Commerce Cloud and Shopify. An asset management API and other APIs are documented.

Who Amplience is suited to

Amplience targets enterprise retailers, including those in fashion, luxury, B2B commerce and grocery, according to the vendor’s website.

Pricing

Amplience does not publish prices. Pricing depends on visits, content volume, media storage and delivery. According to the pricing page, a trial is available only to integrators and consultants.

Ownership

Farview Equity Partners invested in Amplience in 2022; Octopus Ventures had previously invested. In January 2025, AshGrove Capital announced £32 million in senior secured financing. The sources reviewed do not establish a change of ownership or an acquisition.

You can find other vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our section on PIM selection.

Sources

• Amplience: Legal
• Amplience: Pricing
• Amplience: DAM Platform
• Amplience: Media Delivery API
• Amplience: B2B Commerce (PIM Integrations)
• Retail Tech Innovation Hub: AshGrove Capital Invests in Amplience

As of 29 October 2026. Information based on the vendor’s statements and the sources cited.