Dash

Based in Brighton, Dash is a digital asset management product for growing brands, particularly in e-commerce. It originated at Bright Interactive, the provider of Asset Bank, and has operated as an independent company, Dash for Brands Ltd, since 1 February 2026.

Features

• Brand portals for retailers and external partners, with optional password protection
• Usage rights metadata with expiry dates
• Admin approval of uploads and guest upload links
• AI tag suggestions and AI search
• Image cropping and resizing, timestamped feedback on videos
• Version control with email notifications
• REST API and integrations with Shopify, Adobe, Figma, Canva and Microsoft Office

Hosting and security

Dash runs as a cloud service on AWS. Live data is stored in AWS EU (Ireland), with backups in AWS EU (Stockholm). Dash does not currently offer a choice of region. According to its help page, Dash is an ISO/IEC 27001:2013-certified supplier; Dash does not mention SOC 2.

Connectivity with PIM and other systems

Dash does not list its own PIM or any PIM integrations. According to a help article, its REST API can also be used to connect PIM systems. Integrations include Shopify, WooCommerce, WordPress, Klaviyo, Hootsuite, Canva, Adobe Creative Suite, Figma, Microsoft Office, Google Workspace and Zapier.

Who Dash is suited to

Dash targets small and medium-sized businesses and growing brands, particularly e-commerce brands in fashion, beauty, home, Food & Beverage and lifestyle.

Pricing

Four plans offer unlimited users and full functionality, with tiers based on storage and monthly downloads. Pricing starts at £79 or US$109 per month, with a 14-day free trial. The pricing page contains conflicting information about the higher-tier plans and does not specify VAT treatment.

Ownership

Since 1 February 2026, the product has belonged to the newly spun-off Dash for Brands Ltd. Previously, Dash was part of Bright Interactive. Dash describes itself as bootstrapped and independent; the website does not name its owners.

Find more providers in our overview of DAM providers. We explain how DAM and PIM work together in our guide to PIM selection.

Sources

• Dash: Privacy Policy (data controller, headquarters)
• Dash: Pricing
• Dash: Security Overview
• Dash: Sub-Processors and Data Transfers
• Dash: Spin-off from Bright Interactive
• Dash: Integrations

Last updated: 29 October 2026. Information based on the provider’s statements and the sources listed.