Asset Bank

Asset Bank is a digital asset management system from Bright Interactive Limited, based in Brighton, UK. The vendor positions it as a DAM for marketing teams, with a focus on rights, approval and consent management.

Features

• AI tagging, AI-generated image descriptions and visual similarity search
• Rights management with embargo and expiry dates, plus Consent Manager for model releases
• Approval workflows for uploads, downloads and editing
• External sharing via galleries and custom portals, with optional password protection
• Asset Transformer: image variants generated on the fly and accessible via URL; Amazon CloudFront CDN
• Automatic audio and video transcription, with subtitles generated on upload
• Integrations with Adobe Creative Cloud, Microsoft 365, Figma, Canva, Sketch, WordPress, SharePoint and Sitecore

Hosting and security

Asset Bank runs as a cloud service on Amazon Web Services. According to the vendor, customers can choose data centres in the EU, the US, Canada, the Middle East, Asia-Pacific and Australia. The Enterprise plan also offers a dedicated virtual server. Asset Bank states that it is certified to ISO 27001:2022.

Integration with PIM and other systems

Asset Bank does not list a PIM module of its own, and no PIM systems appear in its integration list. It lists a REST API, a CMS integration module and integrations with Sitecore, SharePoint, WordPress, Shutterstock, Ziflow, BrandStencil and We Brand.

Who Asset Bank is suited to

According to the vendor, Asset Bank targets marketing teams in education, non-profit organisations, travel and tourism, food and beverage, housing, construction, retail and automotive.

Pricing

The Essential, Professional and Enterprise plans start at £5,949 or €8,349 per year (Essential, 500 GB, 50 users), plus setup fees. VAT treatment is not specified. A branded trial is available.

Ownership

Bright Interactive was founded in 1999 by its current directors. No investors or acquisitions are mentioned. Its second DAM product, Dash, has since been spun off as a separate company, while Asset Bank remains with Bright Interactive.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together under PIM selection.

Sources

• Bright: company and legal information
• Asset Bank: pricing
• Asset Bank: security
• Asset Bank: product
• Asset Bank: integrations
• Asset Bank: AI features

As of 30 October 2026. Information based on vendor statements and the sources listed.