SyncForce+

SyncForce+ is a software vendor based in Eindhoven, founded in 1999. Its main product is called Product Success Platform. It is designed to help brand manufacturers manage products from planning through to market launch.

The Product Success Platform from SyncForce+

The platform covers several disciplines that are often handled by separate systems: portfolio management (PPM), product development (PLM), product data (PIM) and digital assets (DAM). It also includes a highly specialised module for label and artwork management (LAM). It is built for consumer packaged goods manufacturers that want to manage labels and packaging design using the same product data. Integrations deliver the data to websites, online stores, digital points of sale and apps.

Which companies is it suited to?

Its clients are brand manufacturers, including Heineken, Nurofen and AXA. SyncForce+ is particularly relevant to consumer packaged goods manufacturers looking to improve not just product data syndication, but also upstream processes such as new product launches and packaging. For retailers or companies looking only for a PIM system, the scope of functionality is likely to be too broad. Clarify which modules you actually need and how they are licensed.