dataroom

dataroom is a software suite from datagraphis GmbH, a Wiesbaden-based company founded in 2003. It combines Media Asset Management and PIM, bringing product information, images, videos and files together in one place.

The dataroom Suite

The suite consists of modules for media and product data that can be tailored to individual requirements. Companies use it to store and process product information, files and the relationships between them. Multiple departments access the same data: marketing, sales, product management, quality management and external partners such as printing companies. Each group can find the latest version without having to request files by email.

Assessment

dataroom originated in media management and later added PIM capabilities. This is typical of solutions for companies where images and print data play a major role. According to the vendor, both large enterprises and medium-sized businesses use the software. Ask for references from companies of a similar size to yours and find out how extensively the PIM module has been developed compared with its media management capabilities.