Productsup
- Company: Products Up GmbH
- Website: www.productsup.com
- Founded: 2010
- Headquarters: Berlin, Germany
- Selected customers: IKEA, Beiersdorf, ALDI, Sephora
- Focus: Syndication and feed platform, not a traditional PIM
Productsup at a glance
At a glance
As of: November 2026 · based on vendor information, reviewed by usProductsup is a Berlin-based software provider founded in 2010. Its platform prepares and syndicates product data to marketplaces, retailers, price comparison sites and advertising channels. Productsup calls this Product-to-Consumer (P2C). According to the company, more than 900 brands use the software, including IKEA, Beiersdorf, ALDI and Sephora. In 2022, Productsup acquired content syndication provider World of Content.
Key features
- Feed management: Import data from PIM, ERP or e-commerce systems, enrich it and transform it for each channel.
- Syndication: Deliver data to retailer portals and marketplaces in their required formats.
- Advertising channels: Feeds for Google Shopping, social media and price comparison sites.
- Onboarding: Import supplier data for retailers and marketplaces.
Strengths and limitations
Productsup excels when serving many channels with different requirements. Its transformation and validation rules save considerable manual effort. However, Productsup does not replace a PIM: master data modelling, maintenance and approval are not its core focus. Productsup typically sits downstream of a PIM. We therefore list the provider under “Content Syndication”.
Who Productsup is suited to
Productsup is suited to brands and retailers with many sales and advertising channels that want to add a syndication layer to an existing PIM.
Related topics: PIM vs. PXM · PIM Finder · PIM selection
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Vendor-neutral PIM consulting
Is Productsup right for your business?
We provide a vendor-neutral comparison of Productsup and suitable alternatives, tailored to your requirements, system landscape and budget. The initial consultation (30 minutes) is free.
Next steps, depending on your needs: One-hour consultation €199 · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing
