Adobe Experience Manager Assets

Adobe Experience Manager Assets (AEM Assets) is Adobe’s DAM system within Adobe Experience Cloud. It is designed for large enterprises and is closely integrated with Adobe’s creative and marketing products.

Features

• AI-powered Smart Tags
• Dynamic Media with Smart Imaging and Smart Crop
• Content Hub for distributing approved brand assets
• Conversational search across multiple AEM instances
• Generative AI through Adobe Firefly and Adobe Express
• Duplicate detection, versioning and Content Credentials
• Bulk import from Azure, AWS, Google Cloud, Dropbox and OneDrive

Deployment and security

AEM Assets is primarily offered as a cloud service operated by Adobe. AEM 6.5 is also available on-premises and through Adobe Managed Services. According to Adobe’s roadmap, support for AEM 6.5 in Managed Services ends on 31 August 2026.

Integration with PIM and other systems

AEM Assets does not include a PIM system. Its integrations focus primarily on Adobe products such as Creative Cloud, Workfront, Express, Firefly, Journey Optimizer and Adobe Commerce, as well as Figma.

Who Adobe Experience Manager Assets is suited to

AEM Assets is designed for enterprise customers that already use Adobe products or want a unified Adobe platform.

Pricing

Adobe does not publish pricing.

Ownership

Adobe is listed on NASDAQ.

You can find other vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our guide to PIM selection.

Sources

• Adobe: AEM Assets
• Adobe Experience League: AEM Assets
• Adobe: AEM release roadmap
• Adobe: Henkel
• Adobe: Sika

As of 29 October 2026. Information based on the vendor and the sources cited.