Air

Based in New York, Air is a creative operations platform offering digital asset management, review and approval workflows, AI-powered search, video editing and image generation. Its focus is on marketing and creative teams. According to the vendor, more than 2,500 teams manage their assets in Air.

Features

• Reviews, comments and approvals directly on the asset
• Automatic tagging on upload and natural language search
• Video transcription with chapters and burned-in subtitles (over 100 languages)
• Air Canvas: image editing and generation with over 50 AI models
• Share links with custom branding, password protection and expiry dates
• Cloud imports from Google Drive, Dropbox, Box and SharePoint
• Integration with Figma, Adobe Premiere Pro and Lightroom, plus desktop sync

Deployment and security

Air runs as a cloud service on AWS. Backups are replicated across multiple AWS regions, but Air does not specify a hosting location. Air lists SOC 2 Type II (audited annually), SSO via SAML on the Enterprise plan and a Trust Center.

Integration with PIM and other systems

Air does not list its own PIM or any PIM integrations. Its integrations page includes Figma, Canva, Adobe Premiere Pro, Shopify, WordPress, Sanity, Slack, SharePoint, Zapier, Make, n8n and an MCP server. It also lists imports from other DAM systems such as Bynder, Canto and PhotoShelter.

Who Air is suited to

Air targets marketing and creative teams, agencies and in-house teams. Air explicitly distinguishes itself from enterprise DAM systems with advanced rights management and archiving capabilities.

Pricing

The pricing page lists Free (up to 3 users, 10 GB, no time limit), Starter, Business and Enterprise, but does not provide base prices. Business and Enterprise include unlimited users. Additional storage costs $50 per terabyte per month, and credit packs cost $50 per month.

Ownership

Air is venture capital-backed. Avenir Growth led its $35 million Series B round in January 2025. Earlier investors include Lerer Hippeau, Tiger Global, Headline and Slack Ventures.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our section on PIM selection.

Sources

• Air: Terms of Service
• Air: Pricing
• Air: Security
• Air: Integrations
• Air vs. enterprise DAM
• Techleap: Air Series B

As of 29 October 2026. Information based on vendor statements and the sources listed.