Bynder

Based in Amsterdam, Bynder is a major international provider of Digital Asset Management solutions. The platform is designed for marketing, brand and creative teams. The company reports having over 600 employees.

Features

• Centralised media management with granular permissions
• AI-powered search with natural language, facial recognition, text recognition and speech-to-text
• Duplicate Manager
• Asset Workflow for briefing, review and approval
• Content Workflow for text content
• Studio for producing on-brand images, videos and GIFs at scale
• Content and portal usage analytics

Hosting and security

Bynder runs as a SaaS solution on AWS. With the EU-ONLY option, data is stored in the Frankfurt data centre. The company lists SOC 2 Type II, ISO 27001:2022, ISO 27018 and ISO 22301. The interface is available in German, among other languages.

Integration with PIM and other systems

Bynder does not offer its own PIM. Integrations are available for Akeneo, inriver, Salsify, Stibo Systems and Contentserv, as well as Sitecore, Contentful, Adobe Experience Manager, FirstSpirit, Salesforce Commerce Cloud, SAP Commerce Cloud, Shopify, Shopware, Microsoft 365, Figma and Canva, among others.

Who Bynder is suited to

Bynder targets SMEs and large enterprises in sectors including consumer goods, food, fashion, technology, healthcare, finance and manufacturing.

Pricing

Pricing is not publicly available. Subscriptions depend on users, storage, modules and support.

Ownership

In December 2022, Thomas H. Lee Partners (THL) announced a majority investment in Bynder, acquiring Insight Partners’ stake.

Find other providers in our overview of DAM providers. We explain how DAM and PIM work together on our PIM selection page.

Sources

• Bynder: Legal notice
• Bynder: About us
• Business Wire: THL invests in Bynder
• Bynder: Integrations
• Bynder: Customers

As of 29 October 2026. Information based on the provider and the sources listed.