CELUM

Based in Linz, CELUM has been developing digital asset management software since 1999. The platform is designed for major brands and multi-brand companies that need to centrally manage and approve images, videos and product media, and syndicate them across multiple channels.

Features

• Enterprise DAM for very large asset libraries
• Review and approval (online proofing) with workflows
• Portals for brand and product content
• Content templates for on-brand marketing materials
• Product Content Studio for managing product media at scale
• AI capabilities, including AI-powered image search
• Digital rights management

Deployment and security

CELUM runs as SaaS on Microsoft Azure, in the EU West region by default. Hosting in Switzerland and a single-tenant option are available on request. CELUM is certified to ISO/IEC 27001:2022.

Integration with PIM and other systems

CELUM does not offer its own PIM. Its Product Content Studio module supports product media. Listed integrations include Akeneo, Pimcore, inriver, SAP Commerce Cloud and Adobe Commerce, as well as Adobe Experience Manager, Adobe InDesign, Microsoft Dynamics 365, DeepL, Drupal, Magnolia, Frontify and MARMIND.

Who CELUM is suited to

CELUM targets global brands and multi-brand companies. According to the vendor, its focus is on retail and e-commerce, manufacturing and technology, lifestyle, consumer goods, utilities and the public sector.

Pricing

CELUM does not publish pricing.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our PIM selection section.

Sources

• CELUM: Legal notice
• CELUM: Product overview
• CELUM: Security
• CELUM: Customers
• DAM News: CELUM

Last updated: 29 October 2026. Information based on the vendor and the sources listed.