IMatch / IMatch Anywhere

IMatch logo (photools.com)

IMatch / IMatch Anywhere profile

IMatch is a digital asset management system for Windows, available since 2001, developed by Mario M. Westphal, who markets his software under the name photools.com. IMatch Anywhere is an add-on that makes an IMatch database accessible via a browser through a web server on your own network. It is aimed primarily at photographers and small teams.

Features

  • Management of images, RAW files, videos, audio, PDFs and Office files
  • Metadata based on XMP, IPTC, EXIF, GPS, QuickTime and other standards
  • AutoTagger: AI-generated keywords, descriptions and headings, locally (Ollama, LM Studio) or via OpenAI, Mistral AI and Google Gemini
  • Face recognition without the cloud and semantic search (IMatch 2026)
  • Versioning with metadata propagation
  • IMatch Anywhere: browser access from other devices, keyword and description editing, user and group permissions
  • IMatch WebServices with HTTP/JSON endpoints for custom scripts and apps

Deployment and security

IMatch runs locally on Windows. IMatch Anywhere runs on a Windows PC on your own network. The vendor advises against direct internet access and recommends a VPN or a hardened reverse proxy. The vendor does not list a cloud offering or certifications.

Integration with PIM and other systems

There is no PIM module, and no PIM integrations are listed. IMatch WebServices (HTTP endpoints with JSON, with an overview available via /discover) enables integration with custom scripts and applications. No plug-ins for Adobe or Microsoft are listed.

Who IMatch / IMatch Anywhere is suited to

According to the vendor, IMatch is aimed at photographers (advanced amateurs and professionals) and anyone managing digital files on Windows. IMatch Anywhere is available in editions for home use, professionals and teams.

Pricing

IMatch costs US$145 for a perpetual licence. IMatch Anywhere costs US$65 (HOME, non-commercial), US$220 (PRO) or US$430 (TEAM) for a perpetual licence, with local taxes calculated at checkout. A 30-day trial is available.

Ownership

The developer and owner is Mario M. Westphal. According to the legal notice, photools.com is not a company but the name under which he markets his products. Sales are handled through FastSpring.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together under PIM selection.

Sources

Last updated: 30 October 2026. Information based on the vendor and the sources listed.

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