Lytho

Lytho markets a marketing compliance platform that combines digital asset management, review and approval, and work planning. The company was formed in 2021 through the merger of Netherlands-based Lytho BV (DAM) and US provider inMotionNow (creative workflow).

Features

• DAM with AI tagging (taxonomy, descriptions, alt text) and semantic search
• Reviews with annotations on images, PDFs, videos and HTML, including support for external reviewers
• Brand Center with guidelines, shareable via a link without logging in
• Tempo: templates with locked brand elements, InDesign import
• Expiry dates: expired assets are archived or flagged
• Plug-ins for Photoshop, Illustrator and InDesign, plus Canva and a Chrome extension
• Work planning and management

Hosting and security

Lytho runs as an online service on AWS. According to its EMEA terms and conditions, data is processed exclusively within the EU. Lytho does not list certifications on the pages reviewed; the content of the linked Trust Center could not be accessed.

Connectivity with PIM and other systems

Lytho does not mention a PIM module or PIM integrations. Listed integrations include Adobe Creative Cloud, Microsoft Office, Teams and SharePoint, Canva, Google Drive, Box, Dropbox, Slack, WordPress, Drupal, Sitecore, Jira, Zapier and HubSpot. An API is mentioned but not described.

Who Lytho is suited to

Lytho lists teams in healthcare, financial services, higher education, consumer goods and retail, manufacturing, gaming and casinos, as well as sports teams.

Pricing

Lytho does not publish prices. Its pricing page lists Standard, Professional and Enterprise tiers, with limits of 10, 25 or unlimited core users and storage ranging from 500 GB to 5 TB.

Ownership

Netherlands-based Lytho BV and inMotionNow merged in 2021 and began operating under the Lytho name (press release dated 18 October 2021). The provider does not name its investors.

You can find more providers in our overview of DAM providers. We explain how DAM and PIM work together under PIM selection.

Sources

• Lytho: Privacy Policy (addresses)
• Lytho: Pricing
• Lytho: Digital Asset Management
• Lytho: Reviews
• Lytho: Terms and Conditions EMEA
• PRWeb: inMotionNow becomes Lytho

As of 29 October 2026. Information based on the provider’s statements and the sources listed.