OpenAsset

OpenAsset offers cloud-based digital asset management for architecture, engineering and construction (AEC) firms, complemented by proposal creation software. Its portfolio comprises OpenAsset Source (DAM) and OpenAsset Shred (proposal automation).

Features

• AI-powered search and tagging, including image similarity and facial recognition
• Organisation by project, location and keyword
• Brand governance with centrally verified assets
• Proposal creation based on previous projects (Shred)
• Connections to WordPress, Word, PowerPoint, InDesign and Google Docs/Slides
• Integrations with Deltek, Unanet and Procore
• REST API at no additional cost

Deployment and security

OpenAsset is available exclusively as a cloud solution. Its Trust Center lists Amazon Web Services as the infrastructure provider, but the vendor does not specify hosting regions. The Trust Center lists SOC 2 Type 2 and ISO/IEC 27001:2022, while the FAQ refers to ISO 27001 only as a benchmark.

Connectivity with PIM and other systems

OpenAsset does not list any PIM modules or PIM integrations. Its integrations page lists 20 connections, including Adobe Express and InDesign, Microsoft Word and PowerPoint, Google Docs and Slides, Deltek, Unanet, Procore, WordPress and Zapier.

Who OpenAsset is suited to

OpenAsset is aimed at architecture, engineering and construction firms. According to the vendor, more than 1,100 firms in over 30 countries use the platform.

Pricing

OpenAsset does not publish prices. Pricing depends on factors including user and licensing requirements, storage and data volumes. No trial version is available; the starting point is a demo.

Ownership

Marlin Equity Partners acquired a minority stake in January 2023. Founders Daniel Emmerson and Peter Walsham remained the majority shareholders. The website names Axomic Ltd. as the rights holder.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our section on PIM selection.

Sources

• Companies in the UK: Axomic Ltd (registry entry)
• OpenAsset: About us
• OpenAsset: Source (DAM)
• OpenAsset: Answers to IT questions
• OpenAsset: Trust Center
• OpenAsset: Marlin Equity Partners

As of 29 October 2026. Information based on vendor statements and the sources listed.