Orange Logic

Based in Irvine, California, Orange Logic offers a platform for Digital Asset Management and Media Asset Management under the product name Cortex. Its focus is on large enterprises and media organisations with extensive image, video and audio collections.

Features

• DAM and MAM for images, video, audio and documents on a single platform
• Review and approval workflows with time-based video feedback
• Rights management covering territories, expiry dates, embargoes and a rights calendar
• AI-powered asset enrichment on import, Agent Studio for AI agents
• InDesign and HTML templates (web-to-print)
• Brand and partner portals via the Builder
• Digital preservation and hybrid storage (Media Bridge for NAS and SAN)

Deployment and security

According to a trade directory, Orange Logic runs as a cloud solution in a dedicated environment for each customer. The platform is optimised for AWS but also supports Azure and Google Cloud, as well as on-premises and hybrid storage. ISO/IEC 27001, SOC 2 Type 2, CSA STAR and TX-RAMP are listed; the vendor does not specify data centre regions on the pages reviewed.

Integration with PIM and other systems

Orange Logic does not list a PIM module. According to its FAQ, DAM and PIM exchange assets and metadata via APIs, SDKs and webhooks. The integrations page lists Salsify as a PIM system; other integrations include Adobe InDesign, Premiere, Illustrator and Lightroom, Microsoft SharePoint and Office, Figma, Adobe Experience Manager, Contentful and Drupal.

Who Orange Logic is suited to

Orange Logic lists sectors including media and entertainment, technology, retail and consumer goods, manufacturing, healthcare, archives and museums, finance and insurance, education and non-profit organisations.

Pricing

Orange Logic does not publish prices; its website refers to "No rigid tiers".

Ownership

Bregal Sagemount invested in Orange Logic in May 2023; the amount was not disclosed.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together on our PIM selection page.

Sources

• Orange Logic: Privacy Notice (company details)
• Orange Logic: Security and Compliance
• Orange Logic: Infrastructure
• Orange Logic: Integrations
• Orange Logic: Customers
• Business Wire: Bregal Sagemount invests in Orange Logic

Last updated: 29 October 2026. Information based on the vendor and the sources listed.