PIM.RED

PIM.RED is modular PIM software from Munich-based Wirth & Horn Informationssysteme GmbH. Its client list stands out: Klett, Holtzbrinck, C.H. BECK and oekom are publishers. Suepo, a fashion company, is also on the list.

PIM.RED modules

The system consists of modules for areas such as product data maintenance and a media library. Companies choose the modules they need. Data from ERP, logistics and CRM systems is brought together in dashboards, where it can be edited. PIM.RED runs in a browser, so no local installation is required. Content can be assigned using drag and drop.

PIM.RED for publishers

Product data means something different for publishers than it does for manufacturers. It covers titles, editions, authors, metadata for the book trade and supplementary materials. The fact that several major publishers use PIM.RED suggests experience in this sector. If you work in another industry, ask for references with product ranges similar to yours.