pirobase PIM

pirobase PIM is the product data management system from Cologne-based pirobase imperia GmbH. Founded in 1995, the company offers a CMS alongside its PIM. In 2023, Bonn-based axxessio GmbH acquired pirobase imperia. Customers include BASF, Bosch, Melitta, AXA, ING-DiBa and DekaBank.

PIM and CMS from a single provider

The data model in pirobase PIM can be freely customised to accurately represent even complex, nested product portfolios. It primarily manages product data for marketing, which is then distributed to various channels. Its distinguishing feature is the combination with the company’s own CMS, imperia. The two products can be combined into a Product Experience Management package, bringing product data and web content into a single environment.

pirobase within the axxessio group

Following the acquisition, pirobase imperia became part of a group with over 300 employees. For customers, this could mean more resources for development and projects. During selection, ask how the product roadmap has evolved since the acquisition and what additional services the group provides.

Who pirobase is suited to

pirobase is worth considering for companies looking to modernise their website and product data management together. If you only need a PIM, ask for a demonstration of how well it works without the CMS and which interfaces are available for other e-commerce platforms.

Integrators for pirobase: Advellence · All pirobase integrators