Sitecore Content Hub

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Sitecore Content Hub profile

Sitecore now offers its DAM as SitecoreAI DAM, previously known as Sitecore Content Hub DAM. It originated from the acquisition of Belgian vendor Stylelabs and can be used independently or as part of the Sitecore platform.

Features

  • Central library for images, videos, documents and audio
  • AI auto-tagging and visual search
  • Versioning and management of rights and licence expiry
  • Resizing, cropping and localisation at delivery
  • Approval workflows and access control
  • C2PA Content Credentials for AI-generated assets

Deployment and security

The DAM runs as SaaS. In August 2026, Sitecore received ISO/IEC 42001 certification for AI management.

Integration with PIM and other systems

Sitecore does not list a PIM module or any specific PIM integrations on its current product page; connectivity is provided through open APIs.

Who Sitecore Content Hub is suited to

Sitecore targets companies with multiple brands, regional requirements, agency access needs or regulated content.

Pricing

Sitecore does not publish pricing.

Ownership

Sitecore has been owned by investment firm EQT since 2016.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our section on PIM selection.

Sources

As of 29 October 2026. Information based on the vendor and the sources listed.

Independent DAM and PIM consulting

Is Sitecore Content Hub right for your business?

We provide an independent comparison of Sitecore Content Hub and suitable DAM alternatives, and assess how it works with your PIM, taking into account your requirements, system landscape and budget. The initial consultation (30 minutes) is free.

Next steps, depending on your needs: one hour of consulting €199 · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing

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