synfoxx/p

synfoxx/p is the PIM and MDM solution from Hamburg-based Systrion AG. Systrion has specialised in supply chain master data for over 20 years, primarily in the food and beverage industry. The software runs as SaaS on Microsoft Azure.

Features at a glance

• PIM and MDM: configurable data model, data quality validation and monitoring.
• GDSN: its own GS1-certified data pool and connectivity to other data pools such as 1WorldSync.
• Integrations: standard connectors for ERP systems such as SAP and online shops, product data sheets in Excel.
• DAM: integrated media management.

Strengths and limitations

Its strength lies in combining PIM and GDSN: companies that need to supply master data to food retailers do not need a separate data pool provider. GEDAT Getränkedaten GmbH uses synfoxx/p to provide product master data to specialist beverage wholesalers, and dairy producer frischli also uses Systrion. synfoxx/p is less well known for marketing content, marketplaces or technical classifications. We found no public customer references outside the food and beverage sector.

Who synfoxx/p is suited to

synfoxx/p is a good fit for food, beverage and consumer goods manufacturers that supply master data to retailers via GDSN.

Related topics: MDM in the PIM Wiki · PIM selection · PIM Finder