VAULO
- Company: VAULO GmbH
- Website: www.vaulo.com
- Founded: 2019
- Headquarters: Munich, Germany
- Selected customers: Olympiapark München, Bayerische Staatskanzlei, Interstuhl, Wienerberger
VAULO profile
VAULO is a Munich-based digital asset management system launched in 2019 that originally started as an image library under the name snaatch. It focuses on archiving, organising and sharing media for marketing, press and events.
Features
- AI tagging for photos and videos (VisionAI), plus person recognition (VisionFace)
- Hybrid AI search combining keyword and semantic search
- Presentation Studio for media collections and external media portals
- VisitorHub for external access with login
- LiveUpload directly from cameras at events
- Link sharing with password protection and expiry dates (DirectDownload)
- Add-ons for Adobe Creative Cloud, Microsoft 365, Figma, WordPress, TYPO3 and Drupal, plus a browser extension
Hosting and security
VAULO runs as a SaaS solution on Microsoft Azure in the Frankfurt am Main region; the homepage also mentions a data centre in Berlin for redundancy. AI photo tagging uses OpenAI models, with processing on servers in Germany.
Integration with PIM and other systems
The feature overview does not list a PIM module, and VAULO does not name any PIM systems as integrations. It lists add-ons for Adobe Creative Cloud, Microsoft 365, Figma, WordPress, TYPO3 and Drupal, plus a browser extension; further integrations via the VAULO API are available on request.
Who VAULO is suited to
According to the vendor, VAULO is aimed at ministries and public authorities, manufacturers and retailers, agencies and event organisers, as well as press and marketing teams.
Pricing
Corporate Essentials costs €1,700 per year (500 GB, 2 Contributors); Basic, Pro and Enterprise (up to 10 TB, 25 Contributors, 150 Consumers) are available on request. All prices exclude VAT. The terms and conditions provide for a 30-day trial account.
Ownership
VAULO was founded by Marc Conzelmann and Sebastian Küsters, who are also listed as managing directors in the legal notice; the company does not mention any investors or acquisitions.
You can find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together under PIM selection.
Sources
- VAULO: Legal notice
- VAULO: Pricing
- VAULO: Features
- VAULO: Integrations
- VAULO: Privacy policy (hosting)
- VAULO: About us
As of: 29 October 2026. Information based on the vendor’s statements and the sources listed.
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