WoodWing Assets

WoodWing Assets is the digital asset management solution from Amsterdam-based WoodWing Software B.V. and belongs to a product family that includes the WoodWing Studio content publishing system. According to the vendor, it is used by publishers, agencies, retailers and manufacturers, among others.

Features

• Automatic tagging of new assets on upload
• Brand portals for individual brands, regions or partners, each with its own permissions
• Configurable metadata, permissions and approval workflows
• Built-in editor for cropping and resizing images and videos
• Workflow automation and distribution of approved content; comments and annotations
• Integration with Adobe Creative Cloud and InDesign, as well as WoodWing Studio
• REST API, webhooks and iPaaS via WoodWing Connect

Deployment and security

Assets runs in the WoodWing Cloud (EMEA, USA and APAC-Australia regions) or on the customer’s own infrastructure. The WoodWing Group refers to an information security management system compliant with ISO/IEC 27001:2023 and links to certificate listings; the vendor does not name its hosting providers or data centre locations.

Integration with PIM and other systems

WoodWing does not offer its own PIM, and no PIM integrations are listed. WoodWing Connect provides a REST API, webhooks, plug-ins and an iPaaS solution (Workato). Adobe Creative Cloud, WoodWing Studio and the Smart Styles InDesign plug-in are also listed, along with CMS, CRM and CDN integrations without specific product names.

Who WoodWing Assets is suited to

WoodWing lists agencies, financial services, museums, healthcare, housing associations, manufacturing, publishing, retail and e-commerce, as well as pension funds.

Pricing

WoodWing does not publish prices; pricing depends on the number of users and storage capacity. A free 14-day trial is available.

Ownership

Main Capital Partners has been an investor in WoodWing since 2020. On 19 October 2026, Omnidocs Group (Copenhagen) and WoodWing announced a strategic combination, described in the press release as the acquisition of WoodWing by Omnidocs. Main Capital supports the combined group (over 400 employees, revenue exceeding €70 million). Previously, WoodWing acquired its partner Qonqord on 7 January 2025.

Find more vendors in our overview of DAM vendors. We explain how DAM and PIM work together in our PIM selection guide.

Sources

• WoodWing: Terms and Conditions (group companies)
• WoodWing: Assets
• WoodWing: Digital Asset Management
• WoodWing: Information security
• WoodWing: Omnidocs and WoodWing
• Startbase: WoodWing acquires Qonqord

Last updated: 29 October 2026. Information based on vendor statements and the sources listed.