Centric PXM

Centric PXM is Centric Software’s platform for Product Experience Management. It evolved from Contentserv: Centric Software, a subsidiary of Dassault Systèmes, acquired Contentserv in 2025 and has since continued the solution under the name Centric PXM. This brings product development (PLM) and product marketing together in Centric’s portfolio.

Modules and features

• PIM and DAM: Product data, media and product claims in one place, with AI support for validation, enrichment and translation.
• Syndication and feeds: Centric Shoppingfeed delivers product data in the right format to marketplaces, online stores and retail partners.
• Digital Shelf Analytics: Monitors prices, availability, content and customer reviews across online channels.
• Onboarding portal: Suppliers and brands submit their data through a dedicated portal before it is imported into the PIM system.
• Digital Product Passport: A dedicated module for EU requirements.
• Integrations: Connectors and APIs for SAP, Oracle, Microsoft Dynamics, Salesforce Commerce Cloud and Adobe Commerce, among others.

Strengths and limitations

Strengths include direct, read-only access to product data for online stores and ERP systems, an international support organisation and a comprehensive audit trail of changes down to individual attributes. Editions and add-on modules warrant close attention: the onboarding portal and analytics are licensed separately, and the AI features included depend on the edition selected. The customer base is predominantly European, ranging from mid-sized businesses to major brands. Since the acquisition, Centric has marketed the platform as part of its broader portfolio alongside PLM, also targeting companies that want development and marketing solutions from a single provider.

Who Centric PXM is suited to

The platform suits brands, manufacturers and retailers in fashion, food, sports and outdoor, furniture, cosmetics and consumer electronics that sell through multiple channels and want syndication and Digital Shelf Analytics from a single provider. Existing Centric PLM users can connect development and marketing more closely. Early in the selection process, clarify which modules and AI features are included in your preferred edition. Our PIM selection page explains how to approach this.

Centric PXM integrators: Accenture · aclevion · adesso · AGIQON · Conigon · dotSource · All 19 Centric PXM integrators

Related topics: Combining PIM and DAM · PIM vs. PXM · PIM Finder

Alternatives: Alternatives to Contentserv and Centric PXM compared