CluedIn
- Company: CluedIn ApS
- Website: www.cluedin.com
- Founded: 2015
- Headquarters: Denmark
- Focus: Multi-domain MDM on Microsoft Azure
CluedIn profile
At a glance
As of: November 2026 · based on vendor information, reviewed by usCluedIn is a master data management platform from Denmark, founded in 2015. The software runs in the customer’s Azure account and is available through Microsoft Marketplace. It connects data from multiple sources using a graph model.
Features at a glance
- MDM: Consolidation and cleansing of customer, product and supplier data.
- Data quality: Rules, duplicate detection and AI support through Azure OpenAI.
- Microsoft integration: Purview, Fabric, Power Apps and Entra.
- Deployment: In your own Azure tenant or as a managed service.
Strengths and limitations
CluedIn is a natural fit for companies that build their data platform on Microsoft and want to keep their data in their own Azure tenant. This is also its limitation: CluedIn does not run outside Azure. Product communication involving text, images and channel syndication is not a core capability. A PIM is needed for that.
Who CluedIn is suited to
CluedIn suits companies with a Microsoft-based data strategy. An alternative in the same ecosystem is Profisee.
Related resources: PIM vs. MDM · MDM in the PIM Wiki · PIM Finder
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Vendor-neutral PIM consulting
Is CluedIn right for your business?
We provide a vendor-neutral comparison of CluedIn and suitable alternatives, tailored to your requirements, system landscape and budget. The initial consultation (30 minutes) is free.
Then, depending on your needs: Consulting session €199 · On-site selection workshop €1,800 · Complete PIM selection €18,000 (excluding VAT) · Services and pricing
