A3 PIM (Agena3000)

A3 PIM is the PIM product family of the French AGENA3000 Group, which states that it was founded in 1980, employs more than 250 people and serves over 8,000 customers. The first location listed is Cholet in France, with additional locations in Canada, the Netherlands, Romania and Tunisia. Two versions are available: A3 PIM Retail for retailers and A3 PIM Industry for manufacturers. The solution is delivered as SaaS and, according to the vendor, is certified by GS1 France. The vendor lists Auchan Retail, Monoprix, Cercle Vert and Schiever among A3 PIM Retail’s customers.

Features at a glance

• Supplier data: Collection of product and pricing information from suppliers via GDSN, peer-to-peer connections or Excel.
• GS1 integration: Receipt of standards-compliant GS1 data via the GDSN network; the group also offers its own data pool, A3 PARANGON DATAPOOL.
• Data quality: Data checks and enrichment, validation of integration processes and full change tracking.
• Product listing processes: Management of product listing workflows and electronic quotation and tendering processes.
• Distribution: Syndication to websites, click & collect platforms, partners and internal systems such as DAM, reporting and ERP (including SAP, Microsoft Dynamics, Infor, Cegid and Odoo).
• Services: Optional product information enrichment and HD product photography provided by the vendor.

Strengths and limitations

A3 PIM’s strength lies in the exchange of standardised product data between manufacturers and retailers, particularly in the food and consumer goods sectors using GS1 and GDSN. Its preconfigured industry-specific setup and combination of software, data pool and services make it a compelling option for companies with many suppliers. The focus is clearly on the French market; the website shows no evidence of a presence in Germany, Austria or Switzerland. Pricing is not publicly available. The website provides very few details about A3 PIM Industry, so you should ask specifically about its functional scope.

Who A3 PIM is suited to

A3 PIM is primarily suited to food and consumer goods retailers and manufacturers that exchange product data with trading partners in line with GS1 standards, particularly those with links to the French market.

Related topics: Supplier onboarding · All PIM vendors · PIM selection