Mediacockpit

Mediacockpit is the PIM and DAM platform from Stuttgart-based Bertsch Innovation GmbH. The company was founded in 1999. Its clients include Kärcher, Bosch, ASSA ABLOY and Mercedes-Benz.

Mediacockpit features

Mediacockpit provides a central database for product information and master data. Product data is created, enriched and structured there. The system manages translations of product descriptions as well as the modelling of products and their relationships. Recurring tasks can be automated through workflows, reducing manual work for business teams. Interfaces connect Mediacockpit to ERP, e-commerce and other systems.

A dedicated version for the automotive aftermarket

For the automotive aftermarket, Bertsch Innovation has developed a dedicated version of Mediacockpit, which continues to be developed separately as Automotive PIM. It is designed to validate manufacturers’ product data and deliver it to all data recipients across the industry. Bertsch also offers e-proCAT, a solution for electronic B2B catalogues.

Who Mediacockpit is suited to

Its reference clients are large manufacturers managing numerous variants, languages and markets. That is what Mediacockpit is built for. The combination of PIM and media management in a single platform is also worth considering. During selection, check how translation processes are integrated and how dealers and subsidiaries access the data.

Comparisons: Automotive PIM comparison

Mediacockpit integrators: GAFICON · All Mediacockpit integrators