Struct PIM

Struct PIM is a cloud-based PIM from Struct A/S, based in Odense, Denmark. Its customer base is concentrated in Scandinavia, and it works with implementation partners such as twoday and Novicell. Struct targets manufacturers, brands and retailers that manage their product data centrally for multiple websites, languages and markets.

Key features

• PIM: A data model for products and variants with an interface for business users.
• Supplier: A module that allows suppliers to submit their own data.
• Publications: Data sheets and catalogues generated from PIM data.
• AI Assistant: AI support for content creation and translation.
• Integration: Over 50 connectors for e-commerce platforms, ERP and DAM systems, according to the vendor.

Strengths and limitations

Struct is designed for rapid implementation and ease of use. According to Struct, playground equipment manufacturer KOMPAN uses it to manage 21 websites in 21 languages with over 50 PIM users. Other customers include Nilfisk, HL Display, Bolia and Salling Group. Struct does not offer its own DAM; media assets are managed through partner solutions such as QBank. The vendor currently has a limited presence in German-speaking markets, so be sure to ask specifically about local partners and customer references.

Who Struct PIM is suited to

Struct is a good fit for mid-sized manufacturers and retailers with international sales that are looking for a streamlined PIM with a supplier portal.

Related topics: International expansion with PIM · PIM selection · PIM Finder